Source of this article: Times Finance Author: Yang Delin
Recently, bydir's 2022 Song MAX DM-i was officially launched. Times Finance officially learned from BYD that the new car equipped with DM-i super hybrid technology has a fuel consumption of 4.4L 100 kilometers of power loss, a comprehensive cruising range of 1090 kilometers, and 7.9 seconds and 000 accelerations. In addition, as an MPV model, Song MAX DM-i offers two seat layouts of "2+3+2" and "2+2+2" to meet the needs of multi-scene family cars. Officials said that the new car is priced at 145,800 yuan to 172,800 yuan after comprehensive subsidies, providing a choice of 5 models.
It is reported that since entering 2022, affected by the rise in international crude oil prices, the price of domestic refined oil products has risen, and the national average price of No. 92 gasoline has risen to 8.6 yuan / liter; the national average price of No. 95 gasoline has risen to 9.14 yuan / liter. That is to say, in just one year, the price of mainland refined oil products has increased from 6 yuan to 9 yuan, which makes many fuel owners unable to afford to refuel. At the same time, with the successive liberalization of the two- and three-tire policies, the popularity of MPV models has further increased. In this context, a new energy MVP model that can meet the travel of multi-child families can give consumers more diversified choices.
At present, the market for this car is relatively tight. On March 17, Times Finance consulted a BYD 4S store in Beijing, the store sales said that there are only 2 cars, other models need to be booked, "the lowest and medium-sized models can pick up the car in about 2 months at the earliest, and the high-end model will be faster, but it will have to wait about 1 month." ”
Source/Official Image 100 kilometers of power loss fuel consumption is only 4.4 liters
In January 2021, BYD launched the DM-i super hybrid technology with the main "ultra-low fuel consumption", and currently has Qin PLUS DM-i, Song PLUS DM-i, Tang DM-i and other products, covering two categories of cars and SUVs. The product also received a good market response with the help of fuel-saving and efficient selling points and blade batteries.
According to the data, the cumulative sales of BYD DM models in 2021 272935 units in the whole year, an increase of 467.6% year-on-year, of which the DM-i model contributed greatly. In February this year, the Sales volume of the Song PLUS DM-i was 19,055 units, second only to the Honda CR-V model and the second largest in the sales version of the SUV model.
With the launch of the Song MAX DM-i model, BYD officially expanded the products of the DM-i super hybrid system to the MPV segment. According to the conversion, the fuel cost per kilometer of travel of this car is as low as 0.3 yuan, and the pure electric mode can be selected for commuting in the city to achieve zero fuel consumption for daily travel.
From the appearance point of view, Song MAX DM-i adopts the classic Dragon Face family design language of BYD brand, the front face part is equipped with a large hexagonal middle net, its interior is horizontal chrome trim, and the top chrome trim is connected with the headlights, like a dragon's whisker, and then with the diamond dragon eye LED headlights, people are bright.
As a family MPV, the car has a body size of 4710×1810×1690/1880 mm, a wheelbase of 2785mm, and is available in two options: a 6-seat version and a 7-seat version, which can adapt to the needs of more diverse scenes. In addition, the high-end version of the new car also adds a unique "upgraded roof" to meet the needs of consumers who have higher demand for head space in the car.
In the face of the recent soaring oil prices, song MAX DM-i's endurance and fuel saving have naturally become the focus of consumers. According to times finance, the new car is equipped with DM-i super hybrid system, which is composed of three major parts: Xiaoyun-plug hybrid 1.5L high-efficiency engine, EHS electric hybrid system and DM-i super hybrid blade battery. Among them, the maximum power of the 1.5L engine is 81kW and the peak torque is 135N·m; the maximum power of the permanent magnet synchronous motor is 145kW, and the peak torque is 325N·m. At present, the car is available in two models with a pure electric range of 51km and 105km.
It is worth mentioning that due to the dm-i super hybrid system's own plug-in hybrid properties, coupled with the DM-i super hybrid special power blade battery, the car's 100 km loss of power fuel consumption is only 4.4 liters, and the comprehensive endurance has reached 1090 km. In terms of charging, the 105km endurance version supports fast charging, and it takes only 30 minutes to charge from 30% to 80%.
In addition to low fuel consumption and large space, the new car not only has a rich safety configuration, but also is equipped with DiPilot intelligent driver assistance system, integrating full-speed domain ACC adaptive cruise system, predictive emergency braking system, holographic transparent image, TSR traffic sign recognition, etc. In addition, in the human-computer interaction experience, the whole series is also equipped with DiLink 4.0 (4G) intelligent network system as standard, with a built-in massive APP ecology and intelligent voice interaction system.
Judging from the previous market information, BYD DM-i super hybrid models have been loved by consumers since they were listed, and the 2022 Song MAX DM-i listed this time not only has the same energy-saving characteristics, but also can meet the travel needs of more families as an MPV model.
Image source/ official image New energy MPV market will usher in a new blue ocean?
In recent years, with the liberalization of the two-child and three-child policies, the demand for vehicles for multi-population families has begun to be released, coupled with the continuous popularity of the domestic new energy market, the new energy MPV market has ushered in a development opportunity. From 2021 onwards, the respective main brand car companies are accelerating their entry.
Industry insiders believe that with the gradual improvement of consumer acceptance of new energy vehicles and the changes in the travel needs of multi-child families, the practicality and car experience of vehicles will be paid more and more attention, and there is still a lot of room for growth in the new energy MPV market in the future.
Taking the BYD Song MAX DM-i model as an example, the car can not only achieve a fuel-saving experience as low as 0.3 yuan per kilometer with the DM-i super plug-and-mix system, but also with the blessing of fuel-saving technology, its comprehensive endurance has reached 1090 kilometers, effectively alleviating the charging anxiety of new energy car owners traveling long distances. In addition, with the help of the EHS electromix system, the car is driving at low speed or changing gears at high speed, without any frustration, which can have a better driving experience.
Under the endorsement of BYD's DM-i super hybrid system, the market performance of the 2022 Song MAX DM-i is also remarkable, and the order is bursting. According to Times Finance, there are only a small number of Song MAX DM-i cars in the Beijing area. On March 17, BYD sales said, "Now there are two 105km endurance models on the road, other models must be booked, if you book a high-end version of the 51km endurance model, it will take at least 2 months to pick up the car, and the 105km endurance version may be slightly faster, but at least a month." ”