What kind of family car is suitable for Chinese consumers? The market has been answering this question for many years, but there is no one that satisfies everyone. As oil prices enter the "9 yuan era", it also indicates that users' monthly household expenses will increase a lot, and many consumers will turn their attention to new energy vehicles. Nowadays, the product boom set off by independent brands in the field of 6/7 seat family cars has brought the original problem to the forefront. Song MAX DM-i is one of them.
Of course, Song MAX DM-i never set limits on itself, and from the beginning of its listing, it is full of confidence in its own product strength. This time, the opponent found by Song MAX DM-i is the Honda Odyssey, which is also equipped with new energy power.
Six or seven-seater family cars need "Chinese temperament"
Since 2002, when Odyssey was domestically produced, its product strength has always had two problems: low chassis and large noise. Even with the i-MMD hybrid system, Odyssey has only partially improved its power and economy.
In the field of 6/7 seat family cars, users in different countries and different regions must have the attribute of "tailor-made". If you want to get the recognition of domestic consumers, you must have your own "Chinese temperament", which requires the brand to fully consider the needs of users and integrate the understanding of user needs into the product. The Song MAX DM-i is such a 6/7-seater family car that solves the needs of consumers.
In fact, the contrast between Song MAX DM-i and Odyssey is not a needle to a mcMammon, but only to start from the actual pain points of users, from the technical and experience level, so that consumers can more clearly perceive what is the real premium model, who is the most preferred 6/7-seat family car.
Power competition, how can Song MAX DM-i "understand" consumers?
In terms of driving experience, the advantage of Song MAX DM-i is the DM-i super hybrid system, with the Xiaoyun-plug hybrid special 1.5L high-efficiency engine, EHS electric hybrid system and DM-i super hybrid special blade battery as the core, composed of electricity-based, engine-supplemented super power-saving system, the maximum output power of 145kW, the maximum torque of 325N·m, comparable to most of the 2.0T gasoline engine parameters, its 0-100km/h acceleration time is only 7.9 seconds!
In contrast, Odyssey is equipped with a third-generation i-MMD hybrid system with an acceleration time of more than 10 seconds from 0 to 100 km/h. It's clear which is stronger and which is weaker.
In terms of fuel consumption, although the thermal efficiency of the engine of Odyssey is as high as 41%, and song MAX DM-i has increased this value to 43.04%, achieving an ultra-low power loss fuel consumption of 4.4 liters per 100 kilometers, which is less than half of the fuel models of the same class, while the fuel consumption of 100 kilometers of Odyssey is 5.88-6.17L, and the difference is about 1.5 liters of gasoline per 100 kilometers.
On time under the average price of 92 gasoline 9 blocks, Song MAX DM-i needs 39.6 yuan per 100 kilometers, Odyssey needs at least 52.92 yuan, the price difference of 13 yuan is calculated according to 10,000 kilometers a year, Song MAX DM-i can save nearly 1500 yuan, which is both economical and affordable, not only lower fuel consumption, but also can reduce the burden on the family and the family value.
According to the actual measurements, the Song MAX DM-i has a comprehensive endurance of 1090km under full fuel and full power.
What is the concept of 1090km comprehensive endurance? Even in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, most people commute about 40km a day, and 1090km allows car owners to commute continuously for nearly a month. Once there is a medium- and long-distance travel demand, Song MAX DM-i is more than enough to run a trip to the Beijing-Shanghai Expressway. In contrast, the cruising range of 500-600km shows the performance shortcomings of not being able to travel long distances.
If you use pure electric battery life, the cost of travel is lower. Take the Song MAX DM-i 105KM version as an example: in the face of a daily commuting distance of 40km, users use pure electricity to travel, as long as they charge once every two days, each time 30 minutes in advance can quickly charge 80% of the power, directly take it as a pure tram to drive no problem.
In addition, all song MAX DM-i series can enjoy the green card policy, free of purchase tax, and the purchase cost is further reduced.
Compared to the "introverted" of Odyssey, Song MAX DM-i makes people more "surprised"
A very important reason why new energy vehicles can break new ground in the containment of fuel vehicles is that it brings users a revolutionary experience. This experience has two dimensions, the first is the driving experience, just by the performance of the Song MAX DM-i mentioned earlier, you can know a little bit; followed by intelligence, most of the new energy vehicles are creating intelligent selling points, and gradually pull away from the generation difference with fuel vehicles.
Taking the car machine system as an example, Odyssey is equipped with a 10.1-inch color intelligent screen interconnection system, the entry-level model does not match the central control screen, equipped with Honda CONNECT 3.0 intelligent guide interconnection, regardless of UI aesthetics or actual function experience, it is not outstanding, although it can achieve "entertainment retrieval", "entertainment application" and "traffic violation inquiry" and other functions, but the lack of entertainment options, and most of the functions need to apply for activation services before they can be used.
In contrast, the intelligent configuration of Song MAX DM-i has been suspected of "bullying" Odyssey.
Song MAX DM-i is equipped with BYD DiLink 4.0 (4G) intelligent networking system, using a 12.8-inch/ 15.6-inch adaptive intelligent car rotating Pad, realizing the industry's first negative screen design, including intelligent housekeeper, behavior prompts, vehicle condition monitoring, application direct and other modules, with a new dark and light color two modes, and a number of optimizations to the system interaction logic and experience.
If the fresh visual experience is just a precursor, then the realization of "cloud life" is the main dish of Song MAX DM-i for users.
Song MAX DM-i has a massive APP ecology that has been customized and developed, and provides four ways to unlock the vehicle, including APP cloud key, NFC key, Bluetooth key, so that users can go out and a mobile phone goes to the world!
Write at the end
6/7 seat family car has demand but has not been tapped is an indisputable fact, the reason is that the contradiction between high fuel consumption and weak power has always hung over the head of each car company, once the market segment appears a model that can meet the needs of users, it is easy to stimulate the potential consumption power, so as to objectively form a "blockbuster" model in sales. Does the Song MAX DM-i have such potential? In terms of product strength, it has the qualification to break the wrist with the joint venture model, and the market attention after the listing is very high. With everything in place, the next step of Song MAX DM-i has more possibilities.