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Moving out of Sanxingdui and breaking the dimensional wall, this year's car companies began to play the national tide

Source of this article: Times Finance Author: Synthesis

The "national hot flashes" are spreading to the automotive circle.

According to the "Baidu 2021 National Tide Pride Search Big Data" report, the attention of the national tide has risen by 528% in the past 10 years, and the content of the national tide has gradually evolved from the initial daily consumption category to science and technology, culture and other fields, and the post-90s and post-00s account for 74.4% of the national tide search, becoming the core consumption force of the national tide.

In order to keep up with the interests of young people and deeply cultivate the young circle, recently, Changan Automobile X Sanxingdui "on the star!" 55" Treasure Hunt Amusement Park activity into Guangzhou. Officials said that this event will "ancient Shu treasure" partner "new light year wisdom fun partner" together "on the star", with more diversified and more interesting linkage ways to break the dimensional wall.

Moving out of Sanxingdui and breaking the dimensional wall, this year's car companies began to play the national tide

Image source: Changan Automobile

At the event site, not only is there three interactive areas, including graffiti area, photo punch area, blind box doll area, Changan will also be moved to the scene by the second-generation CS55PLUS exhibition car with Sanxingdui elements running through the entire body.

It is reported that in order to cater to the consumption preferences of young people, the configuration highlights of the second-generation CS55 PLUS are mainly focused on technology, including wireless charging, mobile phone remote control, face recognition, gesture control, driving assistance and other functions. Some models are equipped with a 12.3-inch full HD screen, with a 10.25-inch LCD instrument display, which can achieve dual-screen linkage.

Moving out of Sanxingdui and breaking the dimensional wall, this year's car companies began to play the national tide

In terms of power, the second-generation Changan CS55 PLUS is equipped with Blue Whale's new generation NE1.5T engine, with a maximum horsepower of 188 hp and a maximum torque of 300 Nm, matching a 7-speed dual-clutch transmission. In the book data, the second-generation CS55 PLUS 100 km fuel consumption is 4% lower than that of the previous generation model, which is more fuel-efficient.

As one of the star models of Changan Automobile, the second-generation CS55 PLUS has a good record. According to the data, the second-generation CS55 PLUS has sold more than 20,000 vehicles for many consecutive months since its launch in September last year, thanks to the assistance of the car, in February this year, the cumulative sales of the Changan CS55 series reached 35,499 vehicles.

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