On April 25th, Honda Giken Industries (China) Investment Co., Ltd. held the Honda e:N Brand Night online event with the theme of "Reinventing EV Driving Fun". Katsushi Inoue, Executive Director of Honda Giken Industries Co., Ltd. and Minister of China Katsushi Inoue, released the "e:N Brand Declaration" and the brand slogan of "Reinventing EV Driving Fun", which embodies Honda's 70-year-old car-making genes and brand beliefs. At the same time, it announced that the first mass production model of the e:N brand, Dongfeng Honda's e:NS1 will be officially launched on April 26, and Guangqi Honda's e:NP1 will start pre-sale in May. The successive launch of two blockbuster pure electric products also marks the beginning of a new chapter in Honda's electrification business in China.
In October last year, Honda China, together with GAC Honda and Dongfeng Honda, officially released the new pure electric vehicle brand "e:N" in China, and launched five new models of the e:N series in the world. The first mass-produced model of the series is already about to be released to meet consumers. In this regard, Honda China Minister Katsushi Inoue said confidently: "Since its inception, Honda has always adhered to the concept of "respect for people" to create its own ideal car. In the EV era, Honda's original intention has not changed, still adhere to the technology people-oriented, not relying on simple parameter stacking, aiming to continuously present the unique value that exceeds customer expectations, and unique mobile fun. e:N brand embodies Honda's more than 70 years of car-making genes and brand beliefs, and integrates China's advanced electrification and intelligent technology, e:NS1 and e:NP1 are the first models we launched with absolute confidence, which is an EV that gives consumers sharpness and ultimate fun, e:N will definitely reshape EV driving fun. ”
Unlike many joint venture brand electric vehicles on the market that are produced locally and then introduced to China by manufacturers, Dongfeng Honda's e:NS1 and Guangqi Honda's e:NP1 are mainly developed by Honda's young Chinese engineers who are familiar with the Chinese market and customer needs. Honda China said that the e:N series products will be centered on the Chinese team, starting from the needs of Chinese consumers, and are pure electric products tailored for Chinese users. Through continuous innovation, we will provide a new and attractive electric vehicle driving experience, and strive to realize the brand transformation towards electrification. The e:N series will bring Chinese users a new value experience of "movement", "wisdom" and "beauty".
"Moving" represents Honda's unique driving pleasure of integrating people and cars and moving at will. In order to realize the core value of "moving", Honda has developed a new intelligent and efficient pure electric architecture "e:N Architecture", and for the daily actual use scenarios of Chinese consumers, the electronic control assembly has become more than 40 times that of ordinary EV models, up to more than 20,000 kinds of control scene algorithms, which can easily cope with various driving environments. Especially for the vertigo that is easily caused by electric vehicles, the delicate and precise motor control perfectly resolves the problem of motion sickness by constantly adjusting the pedal response and power output characteristics.
E:NS1 and e:NP1 with driving performance above the same level of pure electric vehicles, truly realize the integration of people and vehicles, the car at will to move the driving pleasure. In addition, sporty Honda EV Sound acceleration sound is added in Sport mode to provide a more stimulating acceleration experience for motorists.
"Wisdom" represents a safe and comfortable intelligent experience. E:N series will realize the car to understand people, the vehicle will evolve from passive intelligence to active intelligence, and through continuous learning, grow into a caring partner for people. Honda's "e:N OS" full-stack smart control ecosystem combines Honda SENSING, Honda CONNECT, and smart digital cockpits into one. Advanced HMI system, including 15.1-inch large HD ultra-thin bezel central control screen, 10.25-inch color full LCD digital dashboard, and streaming media rearview mirrors, etc.; Honda CONNECT 3.0 exclusive version of pure electric vehicles, a collection of natural and smooth AI voice assistant, car interconnection, energy management, OTA online upgrade and other more than 20 functions, advanced in the same level leading; the first time equipped with DMC driver status perception system, can effectively identify the driver status, Even the emotional changes can be detected and actively reminded, and with arma accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience.
At the same time, the overall spatial layout of the vehicle continues Honda's MM concept, and through the use of 18-inch wheels and unique NVH noise reduction technology, it effectively suppresses high-, medium- and low-frequency noise from the source of noise, and creates a more quiet, comfortable and safe intelligent driving space in an all-round way.
"Beauty" is the new design language "e:N Design" adopted by the e:N series, which takes "one touch of the future" as the design concept to create a pure electric vehicle aesthetic experience that is fascinating at first sight and can perceive the future at one touch.
Dongfeng Honda's e:NS1 and Guangqi Honda's e:NP1 all use the e:N series symbolic hair light H mark and the tail "Honda" letter mark, and add a full sense of life "Heart beat heartbeat interactive lamp language", in the charging process, so that users can see the charging status at a glance, full of futuristic scientific and technological beauty.
With the launch of the new e:NS1 and e:NP1, Honda China will also accelerate the upgrading and development of the new sales model, and will simultaneously launch an online cloud showroom experience store to provide consumers with online one-on-one consultation, test drive reservation, and product ordering services.
At the same time, offline physical stores will also be fully upgraded. Guangqi Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in its existing special stores.
In terms of after-sales, Honda will provide services through a network of more than 1,200 specialty stores throughout the country to support an e:N lifestyle full of fun, peace of mind and safety in the user experience.
By 2027, Honda China will successively launch 10 e:N brand models to build a complete series of pure electric products. Honda hopes to continue to inject "innovation" and "passion" into the Chinese market through continuous challenges and innovation, and reshape EV driving with unique values.