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The penetration rate of new energy vehicles exceeded 50%! Zhu Huarong: New energy vehicles must be more competitive in price in order to replace fuel vehicles [with analysis of the current situation of the new energy automobile industry]

author:Qianzhan Network
The penetration rate of new energy vehicles exceeded 50%! Zhu Huarong: New energy vehicles must be more competitive in price in order to replace fuel vehicles [with analysis of the current situation of the new energy automobile industry]

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Recently, the Federation of Passenger Cars released the auto market data from April 1 to 14, in which the retail sales of new energy vehicles reached 260,000 units, marking that the retail proportion of new energy passenger vehicles in China officially exceeded 50%, reaching 50.39%. New energy vehicles have officially become the mainstream choice in the market.

With the continuous progress of technology and the continuous support of policies, new energy vehicles have made remarkable progress in terms of mileage, charging convenience, and intelligence, meeting the needs of more and more consumers.

However, while the new energy vehicle market is expanding rapidly, the fuel vehicle market is also facing tremendous pressure. Zhu Huarong of Changan Automobile said that as long as there is a contradiction between supply and demand, competition is inevitable. In the current market environment, the most effective or fastest way to regulate the contradiction between supply and demand is price.

Zhu Huarong further pointed out that the competition between new energy vehicles and fuel vehicles is essentially a manifestation of the substitution effect. To produce alternative results, new energy vehicles must show sufficient competitiveness in price. At present, the price of fuel compact cars is generally between 80,000 and 100,000 yuan, if new energy vehicles can not reach this price range, their chances of winning in the market competition will drop significantly.

For new energy vehicles, how to reduce costs and improve efficiency has become an urgent problem to be solved. Zhu Huarong believes that this requires enterprises in the industry to continue to innovate and introduce new elements, new technologies and new methods to further improve the performance of new energy vehicles and reduce costs. Only in this way can new energy vehicles maintain sustainable competitiveness in the long run, form real competition with fuel vehicles, and finally achieve replacement or iteration.

Traditional car companies will stop producing fuel vehicles one after another

On June 23, 2021, Audi announced that from 2026, all new models launched in the global market (excluding China) will be fully electric. The company plans to phase out production of internal combustion engine models by 2033, with the ultimate goal of achieving zero emissions by 2050 at the latest. Audi is not the first traditional car company to announce the discontinuation of gasoline vehicles, as early as July 5, 2017, Volvo Cars announced that all new cars launched from 2019 onwards will be pure electric or hybrid. In addition, Volkswagen and Ford also plan to stop selling gasoline-powered vehicles in Europe by 2035 and 2030, respectively.

The penetration rate of new energy vehicles exceeded 50%! Zhu Huarong: New energy vehicles must be more competitive in price in order to replace fuel vehicles [with analysis of the current situation of the new energy automobile industry]

New energy vehicles will help promote the completion of the mainland's "carbon peak" task

At present, China, Europe and the United States are the world's largest carbon emitters, accounting for 52% of the world's total carbon emissions. Among them, China's carbon emissions account for more than 25% of the world's total, and its per capita emissions are 40% higher than the global level. In this context, China has set a target of "carbon peaking", which calls for achieving "carbon peaking" by 2030 and reducing carbon dioxide emissions by 60%-65% by 2030 compared to 2005. The ultimate goal is to achieve "carbon neutrality" by 2060.

In order to achieve the goals of "carbon peak" and "carbon neutrality" as soon as possible, the mainland has begun to pay attention to the development of new energy vehicles.

The penetration rate of new energy vehicles exceeded 50%! Zhu Huarong: New energy vehicles must be more competitive in price in order to replace fuel vehicles [with analysis of the current situation of the new energy automobile industry]
The penetration rate of new energy vehicles exceeded 50%! Zhu Huarong: New energy vehicles must be more competitive in price in order to replace fuel vehicles [with analysis of the current situation of the new energy automobile industry]
The penetration rate of new energy vehicles exceeded 50%! Zhu Huarong: New energy vehicles must be more competitive in price in order to replace fuel vehicles [with analysis of the current situation of the new energy automobile industry]

Comparison of the competitive advantages of new energy vehicles and fuel vehicles before and after the cancellation of subsidies

When all subsidy policies are cancelled, an objective and comprehensive comparison of the cost performance of new energy vehicles and fuel vehicles shows that new energy vehicles do not have advantages in terms of range loss, charging sales rate and value retention rate. In the absence of subsidies, new energy vehicles may have lower comprehensive competitiveness scores than fuel vehicles due to the loss of the price advantage brought by subsidies. In the absence of further technological upgrades, many consumers may re-opt for fuel vehicles.

The penetration rate of new energy vehicles exceeded 50%! Zhu Huarong: New energy vehicles must be more competitive in price in order to replace fuel vehicles [with analysis of the current situation of the new energy automobile industry]

Wang Binggang, head of the national new energy vehicle innovation engineering expert group and a well-known automobile expert, pointed out that it is not recommended to formulate a timetable for banning fuel vehicles, but advocates the parallel development of energy-saving vehicles and new energy vehicles. He believes that in the next 15 years, the mainland should have 50 percent of each of these two types of vehicles.

Zeng Yuqun, founder, chairman and general manager of CATL, said that they can reduce the probability of electric vehicles catching fire to 1 in 10 million, while the proportion of gasoline vehicles catching fire is about 1 in 10,000. Therefore, he believes that electric vehicles will not only perform better in terms of exhaust emissions, but also in terms of safety performance, which is a thousand times better than gasoline vehicles.

Prospective Economist APP Information Group

For more research and analysis of this industry, please refer to the "Analysis Report on Market Prospect and Investment Strategic Planning of China's New Energy Vehicle Industry" by Qianzhan Industry Research Institute

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