Now the car circle is very popular "co-creation" this thing, Audi also began to embark on this road, the first co-creation is the urbansphere concept car...
---- a German car with Zen meaning
The urbansphere concept car is the world debut of the online "Audi Enterprising and SPHERE Festival", which represents Audi's vision of high-end urban mobility in the future, and perhaps also represents the design direction of new Audi models in the future.
But more importantly, the urbansphere concept car is the first model created by Audi using an "innovation and co-creation" design process, combining the style of the Audi family with the opinions of a group of discerning Chinese customers. The result is, as Stephan Fahr-Becker, Head of Design at Audi China, says: "They will be pleasantly surprised to find that what they once had in mind has become a reality in the Audi urbansphere concept car." ”
The Audi urbansphere concept is Audi's largest model to date, with a wheelbase of 3.4 meters (Omar embarrassment) and a capacity of six passengers. Such a large car, naturally there is a lot of room for designers to spend their creativity!
Audi believes that China is at the forefront of innovations such as smart connectivity, electrification and autonomous driving, coupled with a group of discerning customers, it is only appropriate to spawn urbansphere in China.
In in-depth exchanges with Chinese customers, Audi observed that Chinese consumers' perceptions of the future of high-end mobility have changed, and that traditional configurations that used to accommodate as many seats, storage space and functional elements as possible can no longer satisfy them. Instead, they want to have enough space and a sense of comfort that helps them slow down in their busy lives.
Ma Qingyun, an architect who designed Plaza 66 in Shanghai and SOHO on Guanghua Road in Beijing, said: "The city of the future is a people-oriented city. Living in a high-density community, people will be more eager to live in a private space. Audi's solution at urbansphere coincides with the people-centered urban development of the future. ”
Another example is Wu Yunzhou, head of interior design at Audi China, who said: "It is a great goal to be able to allow passengers to completely relax in the car and temporarily withdraw from the outside world." In this regard, the traditional Chinese courtyard architecture has given us design inspiration, which has a great influence on our sense of space shaping, shape and choice of color materials. ”
---- future Audi MPV?
Xiaobian personally believes that the importance of urbansphere is that the current Audi brand lacks MPV models, and it will not be the future commercially available Audi MPV, which is worth paying attention to!
In terms of appearance, the urbansphere's narrow eyes and large intake grille, at first glance, seem to make people think that Audi does not play with lights, but in fact, Audi is burying the lighting effect in the grille to play the matrix, and the "light factory" once again plays the art of light to a new realm!
The two large Guanyin doors on the side of the car, as well as the oversized roof sunroof, are full of technology! What's more, the rear of the car also uses a matrix light that echoes the front of the car, which looks very cool.
The interior of the car is completely the laying style of the future car, and it is also the embodiment of the effect of Chinese design - high-tech dashboard large screen, with woven materials, anti-leather, light strip wood grain trim... The combination of elements does not seem to be deliberately Chinese, but there is a harmonious and elegant Chinese temperament hidden in it, which is indeed a manifestation of clever design skills.
In addition to providing envelopment and comfort, the unique seat shape also creates a high-tech sense that begins with human nature.
In L4 autonomous driving mode, the steering wheel and pedals of the urbansphere concept car can be hidden, and the interior of the car will be transformed into a mobile interactive experience space.
------ SPHERE is a series
In addition to the urbansphere, the Audi SPHERE series concept car has a "trilogy", which represents the different styles of Audi imagining the future of transportation, and as mentioned earlier, represents the family style of future Audi products.
Whatever the future holds, it is gratifying that the Future Audi should have more and more Chinese design elements in it, and these designs are beyond the stereotypes of the world, showing extraordinary values and cultural self-confidence, as well as the quality of harmonious dialogue with the world. The future Audi should not be just An Audi anymore, you say?
Come all come, don't you like it?