Chen Maoli, a reporter of this newspaper, reported from Beijing
Based on the electrification transformation, the "Audi China Enterprising 2030 Strategy" ushered in the latest landing. The new Audi urbansphere concept car made its world debut at the recent Audi Enterprising And SPHERE ceremonies.
Speaking of the Audi urbansphere concept car, Wen Zeyue, president of Audi China, said that he had high expectations for it: "The Audi urban framework concept car shows Audi's vision for high-end travel in Chinese cities in the future, it is not only a concept car, but also a perfect interpretation of the core of our new 'Audi China Enterprising 2030 Strategy'. Deeply rooted in the Chinese market, we are committed to serving chinese customers who are at the forefront of the enterprising. In the future in China, Audi will become more Chinese. ”
"China Business Daily" reporter learned from Audi (China) that the Audi urbansphere concept car is built based on the PPE platform focusing on the electric drive system, with the largest interior space in Audi's history, reaching the level of L4 automatic driving. In L4 autonomous driving mode, the steering wheel and pedals of the Audi urbansphere concept car can be hidden, and the interior of the car will be transformed into a mobile interactive experience space.
In addition, it is worth noting that Audi specifically mentioned at the ceremony that for the first time, its Chinese customers were invited to participate in the design process of the Audi urbansphere concept car.
"In order to be closer to Chinese consumers, Audi's design teams in Beijing and Ingolstadt have always worked closely together to create this Audi urbansphere concept car." Markus Duesmann, chairman of the board of management of Audi AG, which oversees the Chinese market, said.
As a co-creation product, behind the Audi urbansphere concept car is the importance that Audi attaches to the Chinese market. Some industry insiders analyzed: "Behind the invitation of Chinese customers to participate in the design, Audi hopes to further integrate with the Chinese market, so as to promote the development of Audi's global market to a greater extent." ”
In August 2021, based on the electrification transformation, Audi released the "Vorsprung 2030 Strategy" at its headquarters in Ingolstadt, establishing the time node for the withdrawal of the internal combustion engine from the historical stage. Audi announced that from 2026, Audi's new models for the global market will be fully switched to pure electric products, and by 2033, Audi will gradually stop the production of internal combustion engines.
When releasing Audi's "Vorsprung 2030 Strategy", Audi specifically mentioned: "We believe that the performance of the Chinese market will become the key to the success or failure of Audi electrification." ”
In fact, as early as the release of the "Vorsprung 2030 Strategy", Audi clearly set the goal of "creating a new 'golden decade' for Audi in 2020-2030" for the Chinese high-end automobile market.
Behind this goal is Audi's optimistic prediction for the future of the Chinese market: "By 2030, the annual sales volume of The high-end car market in China will reach about 4.5 million units, and by 2030, the share of electric models in the high-end car market will increase from about 10% today to about 40%." ”
Faced with considerable market space, Audi and Chinese customers co-create a concept car is extremely valuable for investment. In fact, looking at the Audi urbansphere design, you can also see the "Chinese" characteristics everywhere.
According to Wu Yunzhou, head of interior design at Audi China, digitalization is a major feature of audi urbansphere concept cars, and the design takes into account the needs of Chinese consumers. "Chinese consumers are enthusiasts of digital technology and are open to advanced technology. Smartphones are an indispensable companion to life. They prefer touch screens, ultra-clear images, user-friendly operation, smooth networking, and exclusive in-car Wi-Fi. Therefore, in terms of interiors, in addition to the driving experience and personalized configuration, intelligent interconnection plays an increasingly important role. ”
In addition to innovation in design, the advantage of the Audi urbansphere concept car is that it can reduce charging anxiety to a greater extent. According to data disclosed by Audi, the core of the Audi urbansphere concept car drive system is 800-volt charging technology. Thanks to this technology, in fast charging stations, the vehicle can reach a charging power of 270 kilowatts, charging the battery in the shortest possible time. Charging for 10 minutes can increase the cruising range of more than 300 kilometers. In 25 minutes, the battery can be charged from 5% to 80%.
(Editor: Zhang Shuo Proofreader: Yan Jingning)