Author: Gao Hao
In 2004, Will Smith starred in the high-scoring science fiction masterpiece "I, Robot" was released, in addition to sophisticated post-production, advanced and profound "artificial intelligence defection" theme, along with the film's fantastic Audi RSQ concept car, sphere wheels and spaceship-like design seems to come from the future, becoming the favorite of fans and fans around the world.
If audi's concept car RSQ, the first time in history, was built for a movie was only to meet the prop needs of customers (film companies), then on April 19, 18 years later, the advent of the urbansphere concept car fully demonstrated Audi's unique insight into the future city travel in China and even the world.
President of Audi China Wen Zeyue
Wen Zeyue, President of Audi China, said: "The Audi urbansphere concept car fully demonstrates Audi's definition of China's future urban high-end mobility blueprint, through this concept car, we can see that we are constantly committed to providing Chinese users with innovative products and technology roadmap, it will also be the first strong evidence of Audi China's enterprising 2030 strategy." ”
The trilogy contains a vision of luxury
Concept cars have always guided the design direction of the product for many years to come, and the original intention of the Sphere series concept cars is to create a new and unique experience that goes beyond the driving and riding itself, not just from the beginning to the end. From the literal meaning of "sphere", the embodiment of this concept is the new interior design of the concept car of the sphere series.
Taking the previously released Grandsphere concept car as an example, the minimalist enveloping design creates a comfortable and quiet driving space, and the screens such as instruments are replaced by pure digital systems, not like the RSQ concept car mentioned at the beginning, which is like a work of art, and these exciting product points will be landed in the future.
Audi said the grandsphere's interior will appear on commercially available models around 2025. It is speculated that this model is most likely the flagship luxury sedan that replaces the A8.
The vision of Sphere's three concept cars is autonomous driving, electrification and full connectivity. Create an unparalleled luxury comfort experience through digital cockpit, interaction, and autonomous driving.
After the urbansphere concept car and the grandsphere concept car and the skysphere concept car released last year were finally released, Audi's blueprint for future travel has gradually become clear: with a highly humanized design and intelligent customization functions, it creates a mobile smart space.
China co-creates and influences the world
Back to this release of urbansphere, like the first two concept cars, although the urbansphere has a sense of mystery from the future, but after seeing the iconic one-piece grille, unique sci-fi digital lights, you can still see at a glance, in front of you is an Audi.
Urbansphere body size can be said to be the largest Audi concept car, 5.51 meters long, 2.01 meters wide, 1.78 meters high, wheelbase reached 3.4 meters, supplemented by simple interior, excellent wrapping seats, comfortable ambient light, this MPV model is clearly to bring users valuable tranquility in the hustle and bustle of the fast-paced metropolis. B-pillar-free design, transparent OLED screens between front and rear seats, eye tracking, gesture control, personal intelligent assistants and other functions are stacked on the digital intelligent core to the top.
What is more interesting is that all the above related interior designs are "co-created" by Audi and Chinese consumers. Co-creation is not a gimmick, and Chinese users involved in the design have joined the design team from the beginning of urbansphere creation. This not only means that this model will deeply meet the needs of Chinese users, but also marks that Audi, which has always been goal-oriented, has raised the "people-oriented" to a new height.
Go one step further and forge ahead with 2030
Although urbansphere is mainly aimed at the Chinese market, the urban name has made it clear that the car will have a global impact, because the "people-oriented" concept applies not only to China, but also to all busy metropolises.
Wen Zeyue said: "The Audi urbansphere concept car is not only a car, but also a perfect interpretation of the core of the new 'Audi China Enterprising 2030 Strategy'. This car demonstrates Audi's focus on the Chinese market. The interior design of the vehicle is completely responsible for Audi China independently, and it is also the first time that Audi has created a model with Chinese customers. ”
In the words of Wu Yunzhou, head of interior design at Audi China, this is the first "child" of the team established by Audi China Design from zero to one. Audi China will also do its best to bring more Chinese designs onto the Audi global stage.
In the wave of electrification, Audi wants to take the lead in touching the future as never before, and Audi and even the Volkswagen Group have chosen to bet on electrification and digitalization, betting on the Chinese market. At a time when Audi wants to create a new "golden decade" in China, China's strategic position in the global market has been further enhanced.
According to the plan, Audi will hit the annual sales of 1 million vehicles in 2023, audi and Volkswagen Group will invest 15 billion euros by 2024, "in China, for China, more China" is the key to open the door to the future.
For Audi, the urbansphere concept car released this time completes the trilogy of the sphere series, opening a new chapter in the electric era, and the Chinese market is the main theme of the chapter.