On April 18, Audi officially announced its plans for the Urbansphere concept car; on April 19, Mercedes-Benz showed the EQS SUV, a pure electric flagship SUV, to the outside world through online live broadcasting; on April 20, BMW released a new generation of BMW 7 Series in Beijing, as well as a pure electric flagship sedan BMW i7.
For three consecutive days, the BBA announced to the outside world the brand's new actions in the field of pure electricity, after all, they are all German compatriots, privately do some transactions, catch people's attention together, and maintain the glory of German luxury cars, which is normal. At the moment, BBA has taken a big step forward in the field of pure electricity almost at the same time, without saying much, let's look at the car first.
Audi pure electric MPV concept car
First, let's talk about the Urbansphere, a concept car released by Audi. From the appearance, the first impression of the new car is "big", in fact, it is true, urbansphere is Audi's largest body size model so far, its body size specific data is 5510×2010 × 1780mm, wheelbase of more than 3 meters, is a well-deserved oversized model. Although it is a pure electric model, the intake grille of the front face of the new car has been retained, and the large-area mesh grid is composed of LED light sources, and the light sources of different sizes can be gradually lit, and the perception is further improved.
From the side, the tilt angle of the A pillar of the new car has become larger, and the design of the front and back facing doors has deleted the existence of the B pillar, and the overall shape is more smooth and concise. The new rim is 24 inches in size and the double five-frame wheels are also very simple and atmospheric. The grille light source in the rear part of the car echoes the front face, and the gradient taillights and LED strips are even more unique. Overall, while focusing on luxury, new cars are also catering to current design trends, combining simple beauty with the atmosphere of luxury brands.
The interior part, according to Audi officials, this is the first time that the Audi China design team is independently responsible for the interior design of the model, so it may be more favored by Chinese consumers in the design. Although the Urbansphere is positioned as an MPV model, but in the interior space design is still the crew-centric, so comfort has become the first meaning of the car, the main color of the car is beige and gray, with the wooden decoration of the center console, as well as projection induction and other functions, the wrap-around seat will also be full of comfort, the overall atmosphere is warm and atmospheric, the two-frame steering wheel and touch buttons will also be simple style throughout.
Because the new car will be equipped with L4 level autopilot function, accessories such as the steering wheel, throttle brake pedal and dashboard can be completely retracted, which further highlights the brand's pursuit of detail.
In terms of power, because the new car is no longer a "oil to electricity" model, but uses a battery module produced by the PPE platform dedicated to electric vehicles, its performance is still good. It is reported that the battery capacity of the new car is 120kWh, the total output power of the two motors before and after it reaches 295 kilowatts, and the maximum torque is 690 Nm. At the same time, the new car is also equipped with a quattro four-wheel drive system, which can be achieved by electronic control, and the core of the drive system is 800V charging technology, which can support the new car to charge the battery from 5% to 80% in 25 minutes, with a maximum cruising range of up to 750 kilometers (WLTP conditions).
BMW i7
Looking at the BMW i7 model released by bmw group, I don't know whether BBA is more energetic in terms of body size, the body length of BMW i7 has also been extended to 5391mm, the complete body size data is 5391/1950/1548mm, and the wheelbase is 3215mm.
At a glance, the appearance of the new car has been quite changed on the front face. The iconic double kidney grille on the front face has been enlarged, while LED strips have been added to the outer ring of the grille, making it difficult to take your eyes off it. Correspondingly, the "footprint" has become a smaller headlight group, and the narrow and long shape of the split light group will not be specifically to make room for the grille, right? As a model that has always been favored by business tycoons, the appearance of the new generation of BMW 7 Series seems to be unsatisfactory, and the Internet is full of scolding, and I don't know how designers feel about it.
In terms of interior, the new car is also very different from the previous model, the rear 31-inch 32:9 ultra-wide ratio 8K giant screen cinema is the most attractive place, coupled with its noise reduction processing function, mobile VIP cinema for you. Not only that, but the new car is also equipped with 12.3-inch and 14.9-inch dual screens and dual-frame steering wheels, and the iDrive 8 operating system, HUD head-up display function and L3 driver assistance system also add a lot to the new car.
Mercedes-Benz EQS SUV
As mercedes-Benz's third pure electric vehicle, the EQS SUV continues the shape design of EQS, the front face of the "dark night star array" closed grille embedded in the middle of the huge brand logo, through the LED daytime running lights and iconic digital headlights also make the overall shape recognition stronger.
On the side, the new car size is 5125× 1959× 1718mm, the wheelbase is 3210mm, and the whole car line is very smooth. The new rear part of the car is as usual to use family-style through-tail lights, and the spiral light strip adds to the uniqueness of the model.
In the interior part, the EQS SUV is still inextricably linked to the EQS, the seamless LCD dashboard, the central control screen and the co-pilot entertainment screen bring a very smooth visual experience, and on the material, a large number of leather packages also reflect the luxury of Mercedes-Benz. Not only that, but the core of the system consists of NVIDIA Xavier AI chips and 24GB of memory, which further enhances its operational performance and provides ample capacity space for its diverse functions.
In terms of power, the new car is equipped with dual motors, the maximum power can reach 400kW, the peak torque is as high as 858N·m, and the 107.8kWh power battery pack, its WLTP range can reach 660km, and Mercedes-Benz's self-developed battery management system and OTA online upgrade function also make the safety and life of the battery guaranteed.
Write at the end
After watching the three new cars of the BBA, what do you want to say in front of the screen, have you felt the tense atmosphere of the BBA preparing swords and swords?
Indeed, since the global auto market began to transform electrified, various car companies have done everything in their power to create pure electric models, even the luxury brand BBA is difficult to avoid this competition, and the "prestige" they have established in the fuel era has also added some pressure to its belated change.
In addition to catering to the current trend to make the shape simple and bright, BBA must also take into account the sense of luxury and comfort, in addition to the intelligent system can not be left behind, the style should be distinct but not beyond the scope of public acceptance... If you want to wear a crown, you must bear its weight, the BBA has built over the years, in the period of change and transformation, it has become another burden, and how to make good use of this double-edged sword, in the new track to catch up, has become their next most important issue.