On April 10, BMW officially released a new generation of the 7 Series family, and simultaneously unveiled the BMW i7 model to meet consumer demand for higher-end cars in the luxury flagship sedan market. According to the currently known information, the new 7 Series and BMW i7 are based on the upgraded new generation of CLAR architecture, and will be launched globally in November this year, and plug-in hybrid models will be launched later. There is no doubt that as the flagship product of the BMW car camp and the most cost-effective luxury flagship sedan at present, the BMW 7 Series replacement has touched the hearts of many people, not to mention that this BMW is known as a subversive upgrade.
At the beginning of the debut, BMW also revealed some details of the design of the new 7 Series models many times, and the voice of doubt and praise was flat, some people felt that its personality was fashionable, and some people felt that it deviated from the classic. This also reminds us of the original replacement of the S-class, which also caused a fierce debate among consumers, so this replacement is still more important for BMW, because if you want to gain the upper hand in the more fierce luxury flagship car market competition in the future, it will be praised by most people, then the new generation of 7 series can do it? Let's talk a little bit today.
Let's take a look at the appearance part, since it is called a new design, it should bring freshness, and the new BMW 7 Series has really done it. Similar to the family language of the new BMW X7, the front of the new 7 series is instantly made to look tall, and the large size of the double kidney grille is undoubtedly more conspicuous, because the size is much larger than the current model, and the interior is equipped with an LED light source, which also has a stronger sense of ceremony and recognition after lighting. Of course, the two sides of the headlight group can be called a subversive change, but this split design makes people a little difficult to accept for a while, and the internal structure of the upper double L-type LED daytime running lamp is complex, and the lower near and far integrated laser headlights are advanced, and the level of the single light group is no problem.
As a standard luxury large sedan, the BMW 7 Series has attracted consumers with better cost performance over the years, so this upgrade also intends to upgrade the luxury attributes again. From the perspective of size data, the length, width and height of the new 7 series are 5391 * 1950 * 1544mm, the wheelbase has reached 3215mm, if you compare the current model, you can find that the length of the car has increased significantly, but the wheelbase has not changed significantly. It is worth mentioning that in the future, the BMW 7 Series will no longer have a standard axis, and the Chinese market will still use the tail marker with the L logo to indicate the identity of its long axis, which is also a favor. As for the side design, the slipback shape is somewhat unexpected, and the Hob-style corners are still retained, but it is more like a boomerang style, which makes the whole car look quite Rolls-Royce at first glance.
Tail design, I don't know what you think a flagship luxury car should look like, anyway, in my heart, thick and full and atmospheric is the main theme, the details are supplemented by exquisite light groups and exhaust layouts that look strong enough. And this generation of 7 series seems to like personality, whether it is to see the slender strip of taillights or the irregular line embellishment of the lower encirclement, it is difficult to associate it with the word flagship, perhaps this style appears on the BMW 8 series is more acceptable.
Then sit in the car, if the appearance is mixed, then the interior can be agreed, this generation of 7 Series is also a success. The first thing that comes into view is undoubtedly the center console double LCD screen, this design is certainly not fresh at the moment, but it is indeed a new style for BMW, the 12.3-inch + 14.9-inch specifications are also first-class, with the IDrive8 operating system, whether it is the display effect or the convenience of operation, there is basically no slot point, of course, what the real car will look like after entering the country has yet to be verified. From the perspective of the workmanship and materials in the car, the collocation is more coordinated, the wood grain trim and the carbon fiber trim are available, supplemented by a new style of double-spoke multi-functional steering wheel, which also looks luxurious and stylish.
Although the specific configuration has not yet been announced, some of the highlight functions have long been officially informed in advance, otherwise how can it continue to attract consumers at the end of the year, so that prospective owners are willing to wait? First of all, in terms of safe driving assistance systems, the new car will have L3 level driving assistance capabilities, which is also the best of the mass production models, which is enough to meet the high safety requirements of drivers and passengers. In order to meet the positioning of its executive-class sedan, the rear row will adopt a unique entertainment system, like a 31-inch 8K panoramic display, which makes people feel like they are in a business MPV.
Unfortunately, there is no real car to experience, so we do not know how to ride in the car, but according to bmw's determination to be a top executive class sedan this time, it is estimated that the comfort configuration will be very complete, including seat details to create a sense of premium as much as possible, in order to compete for the Mercedes-Benz S-Class. Then the size of the new car is longer, the space inside the car will be further, and the entertainment system will undoubtedly make travel a pleasure.
Finally, let's talk about power, which is very reassuring, because BMW still pays more attention to performance ahead of competitors, so there will be no ambiguity in displacement. First of all, the fuel version of the model will provide an optimized 3.0T in-line six-cylinder turbocharged engine (B58), as well as a new V8 engine optional, but the 3.0T will be divided into high and low power tuning, the maximum power is 380 horsepower, and the low power is 286 horsepower, which is also an improvement compared with the current 2.0T. However, the official has not yet announced the specific acceleration results, which may be that the engine parameters will change after the introduction of the country.
Summary: What are the highlights of the new generation BMW 7 Series that are impressive? Is it a large-mouth grille or a split headlight group? Or the crystal-like interior and exaggerated entertainment system in the back? But no matter which one, the subversive upgrade effect is achieved, but the evaluation has not all developed in a good direction, so in the future, if you want to compete with Mercedes-Benz S-Class, or A8L and other old rivals, in addition to the price, the real experience of the real car is better.