On April 21, according to Audi official, the new Audi urbansphere concept car was officially unveiled recently, focusing on China's urban transportation, the Audi urban scope concept car has the largest interior space audi has ever been, under the blessing of intelligent interconnection technology and digital services, bringing users a full range of sensory enjoyment and a new travel experience. Audi said that this is the first time that the Sihuan brand has adopted the "innovation and co-creation" design process to create a model, which will integrate the in-depth insight of China's enterprising people with the creativity and expertise of Audi engineers and designers. The Audi China design team in Beijing played a crucial role in the design of the model.
The Audi Skysphere, Audi Grandsphere and Audi Urbansphere are three concept cars launched as four-ring brands, and the Audi Urbansphere is the largest of all Audi concept cars to date. Its extra-long wheelbase of 5.51 meters long, 2.01 meters wide, 1.78 meters high and up to 3.40 meters has become one of its most prominent dimensional data.
Source: Audi
The Audi urbansphere concept car has been transformed from a car in the strict sense of the word into a "mobile experience terminal". With Audi's own services and the integration of digital services from suppliers, Audi offers its customers endless possibilities. Users have access to a variety of services related to their current itinerary, as well as handling everyday tasks outside of travel, such as ordering food in the car or shopping online. In addition, audi urbansphere concept cars with advanced autonomous driving capabilities can automatically pick up passengers at the user's place of residence and can independently find parking lots and charging facilities. The car also offers personalized in-car infotainment services such as seamless integration of in-car music and video streaming. Audi will also offer its customers exclusive events including concerts, cultural events and sporting events, based on their personal preferences.
Source: Audi
In terms of interior design, two rows of four independent seats provide passengers with the luxurious comfort of first class. The rear seats are particularly spacious and feature multi-faceted adjustment options. In relaxation and entertainment mode, the backrest can be tilted up to 60 degrees and the leg rest can be extended simultaneously. When passengers want to share an in-car infotainment system, a large transparent OLED screen drops vertically from the roof to between the two rows of seats. Through a "cinema screen" that runs through the interior of the vehicle, the two passengers in the back row can participate in video conferences or watch movies together.
The Audi urbansphere concept car follows the principles of minimalist design. Audi urbansphere also has autonomous driving functions and has reached the level of L4 autonomous driving. Before the driving function is turned on, both the round instrument panel and the black screen of the virtual driving system will be hidden.
The light surface inside the integrated grille resembles a stage or a canvas (as it calls the "Audi Light Canvas"), with unique interactive features that provide a clear signal to other vehicles or pedestrians through dynamic lighting effects, improving driving safety. The rear of the car also has a matrix LED glossy surface with a similar function.
In addition, one of the commonalities between the Audi urbansphere concept car and the Audi grandsphere concept car is the use of Audi adaptive air suspension, that is, an air suspension system with semi-active damping control. Audi also mentioned that China is Audi's largest single market in the world and a bellwether for future global travel trends. In areas of innovation such as smart connectivity, electrification and autonomous driving, China has been at the forefront of the world. Here, there is also a group of discerning customers.
Source: Audi
"The Audi urbansphere concept car is the first concept model to have the interior design independently designed by the Audi China design team. I believe that there is still a lot to learn from the Chinese market and is expected to be promoted to other markets. "The Audi China R&D Center is currently Audi's largest R&D entity with end-to-end development capabilities outside of its headquarters in Germany. From customer insights, market trends, to technological breakthroughs in the Chinese market, the impact on Audi product research and development is becoming increasingly prominent.