For the first time, the Audi urbansphere concept car invites Chinese users to co-design, which is more in line with the chinese consumers' views on the future of high-end travel, and the sense of luxury private space it creates makes the vehicle not only a mobile rest place, but also a third space that extends beyond personal life. The production version of the car may be launched in 2023.
Wen Zeyue, President of Audi China, said: "The Audi urbansphere concept car shows Audi's vision of high-end travel in Chinese cities in the future, it is not only a concept car, but also a perfect interpretation of the core of our new 'Audi China Enterprising 2030 Strategy'. In the future, Audi will become more Chinese in China, and we will be deeply rooted in the Chinese market and take it as our mission to serve Chinese customers at the forefront of enterprising. ”
Audi has finally "gotten a hand" on the MPV market. Yesterday (April 19), the Audi brand launched the urbansphere concept car, which is Audi's largest model to date, with a length, width and height of 5510×2010× 1780 mm, a wheelbase of 3400 mm, which can accommodate six passengers. Its production version may be launched in 2023, and its main competitors are luxury MPV models such as lexus LM.
Audi urbansphere concept car Source: Courtesy of the enterprise
It is understood that the urbansphere concept car is the finale of the Audi sphere series. In July 2021, Audi said it would launch three electric concept cars named after the "sphere", namely skysphere, grandsphere and urbansphere.
Audi urbansphere concept car Source: Courtesy of the enterprise
It is reported that the first skysphere concept car is a two-door two-seat soft-top convertible pure electric sports car, the appearance is fierce and domineering, the most anti-natural innovation is the wheelbase retractable, can be described as a dual-purpose car, both can be a 4.94 meters long electric sports car, can also be transformed into a 5.19 meters GT model; the second grandsphere concept car, is a large pure electric coupe with a length of about 5.35 meters, officially called "private aircraft on the road", the wheelbase is even longer than the Audi A8L 62 mm, There are no traditional screens in the concept car, and the display is a wooden surface projected onto the dashboard, and the technology will be rolled out to Audi's production models in the coming years.
The third concept car, urbansphere, is positioned as a luxury MPV, which is a timely time in the Chinese market of consumption upgrades and three-child liberalization. Officials said that China is Audi's largest single market in the world and a bellwether for the future travel trend of the world, so the urbansphere concept car has invited Chinese customers to design for the first time to make the product more in line with the chinese consumers' views on the future of high-end travel. The new car creates a luxurious sense of privacy, allowing the vehicle to not only be a mobile resting place, but also a third space that extends beyond personal life.
Audi urbansphere concept car Source: Courtesy of the enterprise
The concept of the Audi "sphere" series is that the future car is not only a mobility product, but also a habitat product, so its interior space becomes the core of the design of the new car. In order to meet the needs of the occupants of the car, the Audi urbansphere concept car has undergone a large number of upgrades in the field of digitalization and intelligent networking. At the same time, in L4 autonomous driving mode, the steering wheel and pedals of the Audi urbansphere concept car can be hidden, and the interior of the car will be transformed into a mobile interactive experience space.
Audi urbansphere concept car Source: Courtesy of the enterprise
Wen Zeyue, President of Audi China, said: "The Audi urbansphere concept car shows Audi's vision of high-end travel in Chinese cities in the future, it is not only a concept car, but also a perfect interpretation of the core of our new 'Audi China Enterprising 2030 Strategy'. In the future, Audi will become more Chinese in China, and we will be deeply rooted in the Chinese market and take it as our mission to serve Chinese customers at the forefront of enterprising. ”
Wen Zeyue, President of Audi China Source: Courtesy of the company
At present, China's automotive market is fully transforming into electrification, which coincides with Audi's "Vorsprung 2030" strategy proposed last year. The strategy points out that Audi will launch 20 pure electric models to the global market in 2025, only new cars with electric drive systems in 2026, and complete production of internal combustion engines in 2033, making Audi the first high-end car brand in Germany to announce the exit of the fuel vehicle business.
Audi urbansphere concept car Source: Courtesy of the enterprise
In fact, Audi's actions in electrification can be traced back much further. As early as 2018, Audi's first pure electric SUV model e-tron has been launched worldwide, and since then the e-tron series has been out of the fish. This year, Audi will continue to increase its model investment in the Chinese market, and with the launch of Audi Q4 e-tron, Audi Q5 e-tron and Audi e-tron GT models, the pure electric lineup of the Olympic sports brand in China will continue to be strengthened.
Audi urbansphere concept car Source: Courtesy of the enterprise
In addition, Audi, Volkswagen China and the joint venture partners plan to invest around 15 billion euros in the field of electric mobility in China by 2024. In addition to continuing to expand its lineup of electric models, Audi will also invest in innovative technologies such as autonomous driving and automotive electronics. In terms of replenishment, Audi will also provide a full range of charging services for China's electric vehicle customers, covering home and public charging scenarios. (China Economic Network reporter Chen Mengyu)