China Economic Network, April 20 (Reporter Jiang Zhiwen) Yesterday, the new EQS pure electric SUV under the Mercedes-EQ brand ushered in the world's first launch. This is also the third model and the first SUV model of the Mercedes-EQ brand based on the EVA pure electric platform, after the new EQS and the new EQE.
"The new EQS pure electric SUV represents another iteration of our R&D strategy, and its emergence redefines the large luxury pure electric SUV segment. As an SUV model that is popular with our customers worldwide, it further enriches the diversity of the EQ family's product lineup. Ola Kllenius, Chairman of the Board of Directors of Mercedes-Benz Group AG, said, "We will stick to the strategic direction of our products – making car manufacturing more sustainable and digital, and in doing so achieve the highest goal of 'building the world's most desirable electric car'." ”
Kang Linsong, Chairman of the Board of Directors of Mercedes-Benz Group AG (Image source: screenshot of live broadcast)
In fact, the launch of the new EQS pure electric SUV is also part of Mercedes-Benz's commitment to "electrification". Last year, Mercedes-Benz upgraded its previously released "electric first" strategy to a "total electric" strategy. According to the plan, Mercedes-Benz will offer a selection of pure electric models in all segments in 2022.
Since last year, Mercedes-Benz has stepped up its electrification, successively launching models such as EQA, EQB and EQS. With the continuous enrichment of model options, Mercedes-Benz sales of new energy products continue to grow. According to the data, in the first quarter of this year, Mercedes-Benz xEV (pure electric and plug-in hybrid models) global sales reached 67,800 units, an increase of 37% year-on-year, accounting for 15% of the total sales of new cars; in the Chinese market, the sales of the new EQS since its delivery in January have risen steadily, and plug-in hybrid products have also set a new high.
"We've already felt recognized by our customers for the new EQS, who love the innovative technology and first-class comfort that EQS brings, such as the MBUX super-screen, rear-wheel active steering system and a high level of quietness." Britta Seeger, a member of the Board of Directors of Mercedes-Benz Group AG and responsible for sales and marketing, said: "The new EQS pure electric SUV is the first large luxury pure electric SUV under the Mercedes-Benz group AG that can accommodate up to 7 people, taking our desire for luxury travel to a whole new level. ”
New EQS pure electric SUV (Image source: live screenshot)
According to reports, the new EQS pure electric SUV inherits the EQ family design concept, and transplants the new EQS bow body design to the SUV model, with a higher roof and body design from the ground, making the appearance particularly atmospheric. The "Dark Night Star Array" closed grille, with the "Ring of Time and Space" daytime running light strip, highlights the flagship SUV.D.
Inside, the new EQS pure electric SUV realizes the same digital cockpit design, with MBUX super screen as the interior core, supplemented by many exclusive materials and innovative processes, combined to provide a luxurious cockpit atmosphere, and provide 7 interior colors. In addition, the new car has a length of more than 5 meters and a wheelbase of more than 3 meters, offering two options: 5 and 7 seats.
(Image source: live screenshot)
In the digital age, the new EQS pure electric SUV once again interprets smart luxury. The 1.41-meter MBUX super-screen is equipped with the recognized "zero-level interface", which brings the same delicate visual effects as ever. The active ambient lighting system, supplemented by a 77-inch display area, with AR real-world travel function, makes driving a fun.
In addition, the new EQS pure electric SUV is the first Model of the Mercedes-Benz brand to be equipped with The Dolby Atmos, which works with the Burmester Berlin Sound Surround Sound system for a luxury cockpit listening experience.
In terms of power, the new EQS pure electric SUV is equipped with a rear axle motor as standard, and the dual-motor model is equipped with a permanent magnet synchronous motor at the front and rear, providing a maximum output of up to 400 kW, a peak torque of up to 858 Nm, and a cruising range of 660 km in WLTP conditions. In addition, the new car features a chassis design with four-link front suspension and independent multi-link rear suspension, airmatic air suspension with continuously adjustable damping, and five dynamic handling options.
Besser, member of the board of directors of Mercedes-Benz Group AG and responsible for sales and marketing (Image: screenshot of the live broadcast)
"The new EQS pure electric SUV will hit the market in the second half of this year," said Besser, believing that the new EQS pure electric SUV will bring customers an unparalleled luxury and technology experience in the large luxury SUV segment, and the process of creating this car is also a perfect embodiment of Mercedes-Benz's pioneer spirit.
It is reported that the new EQS pure electric SUV will also enter the Chinese market within the year; coupled with the first new EQE based on the EVA platform, the first Mercedes-AMG electric model - Mercedes-AMG EQS 53 4MATIC+ and other pure electric products, as well as plug-in hybrid products from C-class cars, S-class cars and other models, Mercedes-Benz will have "the richest lineup of electric products in China's luxury car market" at the end of the year.