Source of this article: Time Weekly Author: Li Zhuoling
Guangqi Honda, 24, has reached another milestone.
With the help of a number of hot-selling models, in February this year, GAC Honda achieved a cumulative production and sales of 9 million units, becoming the first enterprise under the GAC Group to exceed 9 million units in cumulative production and sales.
As one of the car companies known for producing "god cars", each model of Guangqi Honda has its own personality and characteristics, and after listing, it is "a fire one". Under the concept of "more movement above intelligence, more style above sports", the type that was listed at the end of last year not only has the latest intelligent and stylish equipment, but also continues the "front-drive performance king" gene, and fans a large number of performance players with high-end sports performance. More importantly, it adopts the latest car benchmark of Honda Architecture's new architecture, has a high-strength, lightweight and high-safety body, is equipped with 10 airbags throughout the series, and is also equipped with Honda SENSING safety supersensitive system to ensure the safety of drivers and occupants.
According to the latest official data, in January this year, the model won 9215 sales results in its first full sales month, standing out from the fiercely competitive 150,000-level car market, which can be called a phenomenon-level product that is hot on the market. And this is only the tip of the iceberg", it is reported that the total number of orders for the two weeks of the listing of the type has exceeded 10,000 vehicles, as of now, the order volume of the type has exceeded 20,000.
Recently, the Times Weekly reporter through the shop and test drive, more appreciate those hot sales data behind, this use of Honda Architecture new architecture development, poured Honda global car manufacturing latest benchmark to create the trend of the car control charm.
Hot selling on the market: high-energy sports gene circle fan enthusiastic youth
On February 19, in a number of Guangqi Honda 4S stores in Guangzhou, the side of the lattice car was filled with young consumers from time to time, or consulting, or looking at the car, and even went to the car to see if it might take a while. According to a number of sales sources, the current number of orders and the number of people who come to the store to see the car are constantly increasing, and the new car is full of hot sales.
"There were already a lot of orders for this car (type) before it was listed, and many young people came to ask." A sales person at a Guangqi Honda 4S store in Guangzhou told reporters. Another sales source said that more than 80% of the car ordered and bought cars were young consumers, and the age was concentrated around 20 to 30 years old.
On the one hand, the MODEL attracts these enthusiastic young people to buy a car, on the one hand, the MT manual transmission version, which brings more human-car driving passion; on the other hand, the car's excellent athletic performance brings pure Honda driving charm to young users.
Compared with other competitors, the biggest difference in the type is that the overall design is more sporty, and the above-mentioned exclusive MT version is provided, taking into account the short stroke and high rigidity shift experience.
At the same time, behind the unforgettable high value, the type body design combines an ultra-low center of gravity with a wide field of vision. The unique design of the vehicle's low center of gravity and wide wheelbase releases the visual impact of the coupe's strong grip and low lying movement. In order to meet the personalized demands of consumers, the model also specially launched the cool black sports SPORT version, with a sports design kit and 18-inch cutting wheels, the visual effect is bursting.
In terms of power, the model is equipped with a 1.5T turbocharged VTEC engine with a maximum power of 134 kW and a peak torque of 240 N·m. The exhaust side of the engine adopts Honda VTEC technology, and adopts high-power turbocharger, high-rigidity crankshaft, high-rigidity oil pan and other technologies, matching the optimized CVT transmission and integrating G-Design Shift technology.
In the test drive process, this power system has greatly exerted its unique advantages. On the one hand, when performing acceleration, lane change, overtaking and other actions, the power system shows excellent power support, and the speed is silky, and only a little force under the feet can enjoy a very comfortable driving experience. Not only that, the car also reflects a strong power reserve in driving, which shows the advantages of fuel economy of Guangqi Honda models to the fullest.
Stuck in style, loyal to intelligence, safe
If the pursuit of the style of the hot-blooded youth begins with its high-energy sports genes, then for the former, let them place orders and become fans, it stems from the style charm, intelligence, and safety under the high level of manufacturing quality.
In terms of style charm, in addition to the use of simple and sharp appearance design, on the basis of conventional colors, specially equipped with hot yellow, emerald blue two style car colors, the type is also equipped with Honda's original honeycomb mesh alloy air outlet, color-blocking leather seats, high-quality materials and feedback comfortable buttons, truly from the inside and the outside of the same.
The creation of a cool style and high-quality listening enjoyment are also icing on the cake. In the 150,000-level market, the type strength is "inner roll", equipped with a specially tailored BOSE luxury sound system (12 speakers), providing consumers with more choices.
Card-type keys, mobile phone wireless charging, voice assistants, remote control, car-home interconnection... In the test drive process, the degree of intelligence of the type is also profound. It is reported that the model is equipped with a full-featured Honda CONNECT 3.0 intelligent guidance interconnection system, and the digital key function can realize a series of operations such as car search (flashing lights, honking), starting the engine, opening and closing doors and windows and door locks. Under the consumption trend of "lazy economy", a sentence of "Hello, Honda" can awaken the voice assistant to bring intimate services and liberate the body and mind of the young family.
It is also worth mentioning the safety quality of the type. For a car, safety is always the first priority. The model created by honda architecture's new architecture and the latest car benchmark ensures the safety of drivers and occupants under the dual upgrading of materials and structures.
In terms of body structure materials, the type adopts ultra-high-strength steel plates with tensile strength of more than 980MPa, accounting for 24.5% of the whole body, of which hot-formed steel plates with tensile strength of 1500MPa account for 10.6%. At the same time, the creation of a high-rigidity platform also strengthens the body structure of the type, while bringing more excellent dynamic performance to the grid, it has achieved an 8% increase in torsional rigidity and a 13% increase in bending rigidity, etc., so that the new type has a breakthrough in the previous high-strength, lightweight and high-safety body. At the same time, the model is also equipped with 10 airbags, preloaded seat belts and pedestrian protection systems to further enhance the travel safety factor.
Of course, proactive security is also essential. During the test drive, the model equipped with Honda SENSING safety super sense system has a very good experience, TJA function (Traffic Jam Assistant Traffic Jam Assist System) and ACC active cruise control system to achieve full-speed domain steering assistance; standard ACL active steering lighting system, which can illuminate the inner road with turn signals and steering wheel; ADB adaptive high beam system can automatically switch high beams according to the vehicle position in the front field of view.
Blood heritage, Guangqi Honda reinvented the car of the times
In fact, if it is said that Guangqi Honda Accord, Odyssey, Fit, Haoying, Binzhi and other tough players, with hard power and accurate insight, have shown their own kingly demeanor in various market segments, then the fashion car customized for young people - style, while making up for the gap in the layout of GAC Honda's products, not only inherits the spirit of blood, but also reflects THE THINKING OF GUANGQI Honda on sports, personalization and young consumption trends.
Looking back at the history of the model, honda INTEGRA can be traced back to the 1980s, and the car, as the first Type-R model based on civilian vehicles at that time, opened the road to the democratization of Honda performance vehicles. It is reported that INTEGRA has been equipped with many Honda divine machines, such as B16A, B18C and other engines, among which the third generation of INTEGRA Type R models under the support of Honda's classic "red-headed heart" B18C engine has become the "Dream car" of a generation of enthusiastic youth.
In order to continue this sentiment, the type INTEGRA "returns" in a new way, from the inside to the outside is a trendy car that has fully renewed its new product imprint. Under the evidence of a series of hot-selling terminal data, the all-new model with high value, high-energy sports genes, advanced intelligence, and high safety quality will obviously become the perfect car for a new generation of young people.