At present, the automobile industry is ushering in major changes, electrification, intelligence, networking, digitalization... The new four modernizations or new five modernizations are the inevitable development direction of the automobile industry. Under such a general environment, the new energy battlefield has become a new battlefield for major manufacturers to compete.
The century-old luxury brand BMW launched the BMW iX xDrive 50 in 2021, as a representative of the electrification transformation, the innovative BMW iX integrates the BMW Group's technology crystallization in innovative fields such as digital interconnection and electrification, and has received praise once it was listed, but BMW's electrification offensive is far more than that.
On January 5, the innovative BMW iX M60 and BMW iX xDrive 40 were officially listed in China, with a suggested retail price of 996,900 yuan and 746,900 yuan respectively. Coupled with the BMW iX xDrive 50 previously listed at the Guangzhou Motor Show, the BMW pure electric iX family has been assembled.
| is a different kind of driving, BMW M's first electric SAV
It is understood that the BMW iX M60 and BMW iX xDrive 40 continue the minimalist design of the BMW iX family, but they have a clear personality and bring users a diversified driving experience.
First of all, the innovative BMW iX M60 highlights the luxurious identity in terms of appearance, with blue M high-performance brake calipers, BMW personalized Titan gold exterior components and a unique high-gloss black Titan Gold Edge M logo. In addition, the model can also be equipped with exclusive Titan gold 22-inch aerodynamic rims to further enhance the recognition. In the rear part of the car, the rear light group of the new car adopts a flat design of a one-line contour shape, and the INTERNAL application of LED light source is expected to have a good recognition after lighting up at night. In addition, the new car also arranged a small tail wing in the upper part of the rear, with the three-dimensional aerodynamic design on the rear surround, which effectively enhances the sporty atmosphere of the whole vehicle. Every detail reflects the high quality of the innovative BMW iX M60.
In terms of driving experience, the innovative BMW iX M60 is equipped with front double wishbone rear five-link suspension, M-exclusively tuned adaptive dual-axle air suspension and electronically controlled shock absorbers, xDrive all-wheel drive, rear axle active steering, M sports braking system, etc., bringing BMW M's signature driving experience, agility and precision.
In terms of power, as bmw M's first high-performance electric SAV, the innovative BMW iX M60 is equipped with M exclusive electric drive system, dual motors work together, the maximum power is 619 horsepower, the peak torque reaches 1,100 N·m, and zero-hundred acceleration takes only 3.8 seconds, which is BMW's first model with more than 1000 Nm of torque.
In addition, the M60 is equipped with 20 BMW first push equipment, such as the automatic parking assistance system Pro, which supports remote mobile phone remote parking, follow the trail reversing from the current stage of 50 meters to 200 meters, and can also store 10 parking paths, bringing more choices and more convenient.
Positioned as the base model of the BMW iX family, the BMW iX xDrive 40 has the DNA of the iX family, whether it is the minimalist design language, the luxury living room interior style, or the ShyTech invisible technology and sustainable environmental concept.
The BMW iX xDrive 40 is equally luxurious, with up to 23 luxurious features including a self-healing smart front grille (which repairs minor scratches within 24 hours at room temperature), a dimmable panoramic canopy, the new BMW iDrive, an all-in-one floating curved screen, 5G, autopilot assist Pro and four-zone automatic air conditioning.
It is worth mentioning that the integrated suspension curved screen combines the 12.3-inch dashboard with the 14.9-inch touch-type center display and tilts about 6 degrees in the direction of the driver, interpreting BMW's classic "driver-oriented" design concept. Behind this suspended curved screen is a unique luxury digital experience. The new generation of BMW iDrive, building a people-oriented digital ecosystem of human-computer interaction and seamless connectivity, brings consumers a luxurious, convenient and fun digital experience.
| innovative services to meet the diversified needs of users
For consumers, in addition to a different driving experience, it is more important to meet the diversified car needs of consumers, the emergence of BMW iX M60 and BMW iX xDrive 40 undoubtedly provides consumers with a good choice.
The BMW iX M60 is aimed at consumers who are looking for the ultimate in performance, with 1100 Nm and 619 hp providing the ultimate acceleration experience, with a maximum cruising range of 566 km for new cars under WLTP conditions, in addition to a maximum speed of 250 km/h, which is by far the fastest pure electric mass production model of the BMW Group.
The BMW iX xDrive 40 is more focused on urban mobility, with glittering glass controls, Harman/Kardon high-end sound system, front seat heating, advanced four-zone automatic air conditioning and other comfort features, and safety features such as pedestrian acoustic warning function, automatic parking assist system, and collision prevention system are also more inclined to urban roads. At the same time, the BMW iX xDrive 40 is equipped with dual motors capable of releasing up to 326 horsepower, accelerating by 6.1 seconds from zero to 100 km/h, consuming energy as low as 18.0 kWh per 100 km/ h, and cruising range of up to 455 km/h under CLTC standards.
It is reported that innovative BMW iX owners can enjoy a 3-year or 100,000-kilometer vehicle warranty, a power battery 8-year or 160,000-kilometer warranty, an 8-year or 120,000-kilometer warranty for motors and control units, and 8 years of free 7×24-hour roadside assistance. In addition, BMW offers its customers a full range of solutions including private charging, public charging, dedicated charging and digital charging services.
By the end of 2021, BMW will connect more than 360,000 high-quality charging piles for car owners, including 150,000 DC fast charging piles, and will expand dealer charging stations to 350. For the transportation hubs of key cities, BMW also provides exclusive parking and charging integration services for car owners, which currently covers 9 airports in 5 major cities in china and more than 10 popular business districts across the country.
In addition, the innovative BMW iX can also enjoy a plug-and-play function, charging without the need for mobile phone scanning code, automatic authentication and charging start after inserting the gun, making charging easier and more convenient. My BMW App provides convenient one-stop digital charging services, supports charging wall box interconnection control management, compatible with mainstream charging operators' public charging pile search, start-stop, payment and review services, and BMW reservation parking charging services.
At present, the BMW Group is actively expanding its electric product array and comprehensively accelerating the electrification offensive. The innovative BMW iX family M60, xDrive50 and xDrive40 models have distinct personalities, which can fully meet the diverse needs of different groups of people for luxury electric travel while enriching the product lineup.
BMW has always been able to bring surprises to the majority of users, it is reported that the innovative BMW iX xDrive 40 will be delivered in January, the innovative BMW iX M60 will be delivered in the middle of the year, the appearance of two new models, whether it can help BMW conquer the field of pure electricity, we wait and see!