In the past 2021, China's new energy market can be described as a full-fledged outbreak, the overall retail sales reached 2.989 million vehicles, the new energy penetration rate has reached 14.8%, compared with 5.7% in 2020, an increase of nearly 2 times, of which the new energy penetration rate reached 22.6% in December. It can be said that who can occupy the advantage in this new energy race is likely to become the leader of the automotive industry in the future.
BYD, which predates other traditional car companies in laying out new energy, can be described as occupying a "first-mover advantage". According to the data, BYD sold 92,775 new energy vehicles in December alone, leaving Tesla China in second place with 22,173 vehicles, ranking top 1 in sales of new energy manufacturers. Its flagship model BYD Han also hit a record high in December, achieving eight consecutive months of month-on-month growth and four consecutive months of breaking 10,000.
Ending the BBA monopoly, BYD Han won the championship of insurance volume in medium and large cars
According to the data, Han's annual sales in 2021 reached 117323 vehicles, with an average monthly sales of nearly 10,000 vehicles, and only BBA can match in the field of medium and large cars. From the perspective of the insurance volume data that can best reflect the actual C-end consumption situation, its insurance volume in December was as high as 11884 vehicles, pressing the BMW 5 Series, Mercedes-Benz E-Class, Audi A6L and other models, and won the championship of medium and large cars in one fell swoop. Han's achievement can be said to have truly broken history and ended the BBA's long-term monopoly in the medium and large car market.
In the December retail sales announced by the Association, BYD Han ranked second in medium and large sedan sales, no different from the First Mercedes-Benz E-Class.
Before 2020, even the most arrogant predictions cannot imagine that Chinese brands will defeat the BBA in two years and stand at the top of the medium and large car market, which has long been dominated by foreign brands. After all, there have been too many failures in the past, and it is difficult to see Chinese brands even in the TOP 10 of medium and large cars.
From the first car of New China off the production line in 1956, China's automobile industry has gone through more than 70 years, and it has always been the pursuit of Chinese automobile brands to go to high-end and stand firm at the high end. Chery has successively released high-end models such as Ruiqi, Weilin and Xingtu, Great Wall also hopes to enter the high-end market through the WEY brand, Geely has chosen to launch brands such as Lynk & Co, and other independent brands are constantly exploring on the road of impacting high-end brands, but these attempts are difficult to say successful. The walls of joint venture cars such as the BBA look unbreakable, and even the impression that high-end cars are equivalent to BBA is deeply rooted in people's minds. The ascent of BYD Han this time has finally fulfilled the "high-end dream" of Chinese brands, and Han has become a veritable "light of domestic products".
The three dimensions of society, market and technology resonate at the same frequency, achieving the extraordinary road of Han
Why did BYD Han break through successfully? The co-frequency resonance of the three dimensions of society, market and technology is the most important reason. From a social point of view, with the development of the mainland's social economy, our Chinese self-confidence continues to increase, the halo effect of foreign brands is getting smaller and smaller, people pay more attention to quality and practicality when buying cars, and the recognition of independent brands is also increasing. From the perspective of the market, China's automobile industry has developed rapidly for 30 years, ranking the world's largest automobile market for 12 consecutive years, which has long been different from the past. While the former two belong more to the external environment, the core of success is still technology.
As one of the earliest markets for new energy, Chinese brands are no longer followers in the field of new energy, but have become leaders in new energy technology, and have successfully achieved "curve overtaking". Taking Han as an example, in the core technology field, including blade batteries, high-performance silicon carbide motor control modules, IPB integrated brake control systems, independent research and development of intelligent electric four-wheel drive, 0.233 ultra-low drag coefficient and other technological breakthroughs, so that Han can be at the first-class level of the same level of models in terms of product strength. It can be said that the growth history of BYD Han is the history of the transformation of China's high-end cars.
The future will be the era of new energy, the future competition will gradually tilt to the field of new energy, and with the continuous increase of new and old forces, this is destined to become a brand, product, service, marketing and other systematic wars. Fortunately, Chinese brands have emerged as leaders such as BYD Han. It is believed that in the future, Han can continue to maintain the posture of a strivers, continue to forge brands with technology and quality, and continue to lead Chinese brands to make upward breakthroughs.