(Beijing) -- On March 31, BMW's first all-electric medium-sized sports sedan, the new BMW i3, was launched! This pure electric medium-sized sports sedan, which combines the essence of BMW 3 Series sports with the pioneering and innovative spirit of the BMW i brand, shows that the BMW Group is sparing no effort to enrich the array of electric products in various market segments. Not long ago, the BMW Group announced that the electrification process will be accelerated again: in 2022, the mass production and trial production of pure electric vehicle models will reach 15; the "new generation" model based on the new structure will begin trial production in 2024 and be unveiled in 2025; by the end of 2025, the BMW Group plans to deliver 2 million pure electric vehicles worldwide. In the future, the BMW Group will continue to lead the innovation and development, promote the future of mobility, and firmly accelerate towards electrification.
The new BMW i3 eDrive35L model is officially launched from now on, with a suggested retail price of 349,900 yuan. As a model tailored to the Chinese market, the new BMW i3 not only fills the gap in the luxury pure electric mid-size sports sedan segment, but also sets the benchmark for the segment with up to twenty high-value standard configurations. This fully highlights the BMW Group's adherence to the principle of "China first", the importance it attaches to the expectations of Chinese customers, and the rapid response to market changes to maintain the same frequency with China.
In addition, the new BMW i3 has been included in the Ministry of Industry and Information Technology of China's "Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax", which can enjoy full purchase tax exemption and local new energy vehicle related support policies nationwide. In addition, from now until June 30, 2022, customers who purchase or replace the new BMW i3 will also have the opportunity to enjoy the benefits of RMB6,000-12,000 or exclusive loan finance/financial lease rate concessions, and easily start the Spring Journey of "Daily Payment" as low as RMB58*.
With the avant-garde design of natural movement, it leads the aesthetic trend of the new era
Leading the aesthetic trend of the new era, the new BMW i3 applies pioneering design concepts to interpret the aesthetics of modern sports, which is refreshing. Among them, the most eye-catching thing is that the internal and external structure of the 3D stereoscopic effect LED headlights have been renewed. The newly evolved "Angel Eye" headlights use more three-dimensional and concise lines on the outside, presenting a more rigid and full style, while the interior design replaces the traditional style with a rich layered, up-and-down strip shape. The powerful new lamp brow design instantly fills the sports atmosphere. The double kidney grille with increased contour not only has the bracketing style been upgraded, but also applied a fully enclosed design for the first time, combined with the new intelligent resistance reduction grille on the lower side, making the new car temperament stand out.
The lower lines on the side of the body have also been newly interpreted, which blends perfectly with the new style of "shark gill" deflector, and this dynamic and smooth "L" shape complements the sharp waistline, which not only outlines the elegant and sporty temperament of the new BMW i3, but also further optimizes the aerodynamic performance of the vehicle. The side skirt of the vehicle also applies a black design, and the double contrast color is dynamic and eye-catching, vividly interpreting "born to be sporty".
The rear design of the car expresses exquisite luxury to the fullest. The 3D stereostemporal LED taillights depict a more simple and elegant face with concentration and concentration. The newly designed rear surround makes the tail more robust, and the rear diffuser profile, which is placed on both sides of the tail, features a new trapezoidal design that further accentuates the chic style. In addition, the new car also offers a new style of 19-inch aerodynamic wheels and low roll-out tires, which can effectively reduce wind resistance and energy consumption.
Bringing together the spirit of innovation and the essence of sports, it gives electric mobility a pure driving pleasure
Inheriting the award-winning sports essence of the BMW 3 Series and perfectly blending with bmw i's pioneering and innovative spirit, the new BMW i3 creates a unique pure electric driving fun with excellent handling performance and electric performance. In terms of power, the new BMW i3 adopts the fifth generation of BMW eDrive electronic drive technology and excitation synchronous motor to ensure that the vehicle can burst peak torque at low speed and high speed, so that the maximum output power of the eDrive35L model reaches 210 kilowatts, the maximum torque reaches 400 Nm, and a single motor drive can make the vehicle achieve a 100 km acceleration performance of 6.2 seconds. In terms of electric endurance, the new car is equipped with a high-nickel ternary lithium battery pack with a power of 70 kWh, and the cruising range under clTC standards reaches 526 kilometers. The new BMW i3 is also equipped with an industry-leading energy recovery system that gives driving a unique electric pleasure. In D mode, the vehicle not only has the driving experience of idling, but also adjusts the intensity of energy recovery according to the distance in front of the car; in B mode, high-intensity energy recovery can help the vehicle slow down until it stops, maximizing the efficiency of energy recovery while also bringing a new experience of "single pedal" control.
The new BMW i3 also features enhanced and exclusive tuning of the chassis. The new car's front and rear suspensions feature innovative HRS hydraulic rebound shock absorption technology, and for the first time, the rear axle is equipped with adaptive air suspension, making driving on bumpy roads smoother and more comfortable. The rear chassis of the vehicle is also equipped with rear anti-roll bars, and the engine compartment is equipped with front suspension top tie rods, which further improves the rigidity of the new car's body. In addition, the new BMW i3 has a 44mm lower center of gravity than the 3 Series, a wider front and rear wheelbase, and is equipped with a DSC dynamic stability system including the ARB anti-slip stability control unit, providing better traction and grip for the new car, giving the new car better performance and cornering attitude. The flatter chassis design is also conducive to air circulation under the vehicle, effectively reducing wind resistance, and playing a positive role in the dynamic performance of the vehicle.
The new BMW i3 is optionally equipped with Automatic Driving Assistance System Pro, including collision prevention system with forward collision warning, emergency brake assist, lane correction function, lane change assist and traffic congestion assist active cruise control system, giving drivers a more comfortable intelligent driving experience. At the same time, the vehicle also offers an automatic parking assistance system Plus, which includes a 50-meter track reversing function.
With exquisite and meticulous high-end quality, it brings exclusive luxury digital cockpits to Chinese customers
The new BMW i3 has been exclusively upgraded for luxury comfort, fully demonstrating BMW's in-depth insight into the Chinese market and users. The "Angel Wings" welcome blanket, which is equipped with LED welcome pedals under the front and rear doors, makes every electric journey full of ceremony; step into the car, the streamlined central control panel with new style and color blending makes the luxury style fully upgraded; the leading slender body of the same class brings a 2,966 mm extra long wheelbase, which makes the rear space spacious and comfortable; china's unique comfort seats have thickened the seat cushions and backrests, and the rear row is equipped with comfort headrests.
The new application of the "functional island" design concept has led to a significant reduction in physical buttons, and the traditional gear handles have been replaced with delicate and compact levers, successfully creating a more concise and atmospheric cockpit atmosphere. The new car is also the first BMW Brilliance model to adopt the new BMW iDrive operating system 8.0, all-in-one floating curved screen, which integrates a 14.9-inch touch display and a 12.3-inch digital dashboard, and tilts slightly towards the driver, which not only brings users a great digital sensory experience, but also vividly interprets the driver-oriented interior design concept.
The new BMW iDrive offers a comprehensive and immersive experience for motorists with personalized features. Among them, the driving mode function provides different driving styles such as comfort mode, sport mode, and energy saving mode according to the needs of the driver. The optional 17 Harman/Kardon speakers with a total power of 535W create immersive listening for passengers with 360° surround sound. The panoramic glass skylight, 9 combinations of ambient mood lights, and the waterfall-type mood light design that splashes like a waterfall on the back of the front seat make the entire cockpit both sci-fi and luxurious.
Sustainability throughout the value chain to create a green and safe electric mobility experience
Adhering to the concept of "customer centricity", BMW Instant Charging provides customers with a full range of solutions including private charging, public charging, exclusive charging and digital charging services. Customers who purchase the new BMW i3 can choose free charging wall box and high-quality basic installation services at BMW new energy authorized dealers; for customers who do not have private charging installation conditions, they can choose to open charging card services in some cities. By the end of February 2022, BMW instant charging has dynamically linked more than 380,000 public charging piles, including more than 200,000 DC fast charging piles, and about 50,000 charging piles in the country can provide plug-and-play services; more than 390 BMW dealer charging stations have covered more than 120 cities across the country; BMW reservation parking charging services have now covered 4 airports in 9 major cities across the country and more than 10 popular business districts across the country; My BMW App and BMW instant charging mini program intelligent interconnection. The Charging Function Collection Page brings together all daily charging scenarios and services, including private pile start-stop control, public charging pile search, use, payment and review functions, BMW reservation parking and charging, etc.
At the same time, the owners of the new BMW i3 can enjoy free high-voltage battery 8-year or 160,000-kilometer warranty, 8-year or 120,000-kilometer warranty for electric motors and control units, lifetime accident rescue services, 3-year connected driving services and 10-year connected driving basic services, as well as roadside assistance, vehicle health checks, and active customer support services. At the same time, customers will also enjoy 8 years 7× 24 hours free roadside assistance, free towing to the nearest charging station when the power battery is about to run out or has been exhausted. The BMW Customer Service and Support team has simultaneously launched the exclusive new BMW i3 "Worry-Free" service package to create a more convenient car experience.
"Only by shouldering responsibility can we be luxuriously positioned." Luxury and sustainability are inextricably linked, and the BMW Group has made sustainability the core strategic direction of the company. By 2030, the BMW Group plans to reduce the average CO2 emissions of bicycles by at least one-third compared to 2019. BMW Brilliance has long been concerned about sustainable development, with cutting-edge technology and innovation empowerment, and continues to play an important role in reducing upstream carbon emissions. The launch of the new BMW i3 further demonstrates BMW's excellence in sustainability.
The new BMW i3 achieves carbon reduction throughout its life cycle, from design and development, supply chain, production, use to recycling, and sets clear carbon reduction targets for suppliers, production and use. At the Shenyang production site, the new BMW i3 production process uses 100% renewable energy electricity, and continuously optimizes the efficiency and recycling capacity of water resources. The drive unit of the new BMW i3 uses an excitation synchronous motor that does not use rare earth materials, reducing dependence on rare metal resources.
In 2022, BMW will present five pure electric products in the Chinese market: including the innovative BMW iX, the innovative BMW i4, the BMW iX3, the new BMW i3 and the innovative BMW i7. At present, the BMW Group is constantly meeting the market demand with a strong brand and electrified product lineup, and is committed to providing benchmark products in each market segment.
*For details of benefits and financial/financing options, specific applicable rules and scope, please contact your local BMW i Authorized Dealer.