From the perspective of a single model, the past king of the small car field may be Honda Fit and Volkswagen Polo, although the sales of this generation of Polo began to fall after the new listing, for a long time even fell into the monthly sales of only about one or two thousand units of the embarrassing situation, slowly lost the right to speak in the market, but Honda Fit can basically maintain the monthly sales of ten thousand clubs, still moist.
However, from the brand point of view, Honda with fit support may not be able to take the first place, we all know that Honda and Toyota in the country to take the Gemini strategy, Honda in the small car field in addition to the layout of Fit, there is another LIFE, but the latter contributed to the market share is extremely small, last year's Fit sold 96326 vehicles, and LIFE only 24896 vehicles, the gap is quite far.
On the contrary, Toyota has achieved unexpected success in this field, Toyota Zhixuan and Vios two brother models, in the past year, each won 80873 units, 52993 sales, the cumulative sales of the two cars more than 133,000 vehicles, more than Honda's 121,000 vehicles data, becoming the low-key king of the small car field. Why?
Although the fame in the past is not as prominent as Fit and POLO, Zhixuan and Vios entered the Chinese market very early, and the reliability performance of products has always been relatively good, while having a good reputation foundation among consumers, fuel-saving and durable. At this stage, consumers who also choose this kind of fuel car are nothing more than the pursuit of reliability and economy, Zhixuan and Vios can not fault in this regard, coupled with Toyota's brand factors, for many consumers with limited budgets but the pursuit of stability and reliability, it is very attractive.
In fact, strictly speaking, the two models of Zhixuan and Vios have not undergone a generation for a long time, and the product belongs to a relatively old style, but it is precisely because of this that the posture of these two cars can be lowered, and the quotation of Vios on the Internet has only needed more than 60,000, and Zhixuan is in the early 70,000 years, in the mainstream joint venture brand field that consumers are more trusted, such a price has a strong competitiveness.
And whether it is Zhixuan or Vios, the maintenance cost required in the subsequent car use process is not high, especially Zhixuan has also obtained the minimum maintenance cost index in the small car level in the car maintenance burden index released by the China Insurance Industry Association. At the same time, the retention rate of these two cars in the second-hand car market is also relatively high, according to the data jointly released by the China Automobile Circulation Association and Jingzhen Estimate, the three-year age retention rate of Zhixuan has reached 74.72%, the three-year age retention rate of Vios is 73.14%, and the highest fit is 78.09%.
If you talk about going it alone, Fit still has no opponent in the current field of fuel small cars, but if you talk about brands, Toyota is actually the winner in this field.