Compared with the white-hot competition in compact SUVs and A-class cars, the competition in the A0 class segment, although the "gunpowder taste" of competing with each other is lighter, it is also full of needle tips to Mai Mang. In the A0-level market segment, there are familiar models such as Fit, Zhixuan, POLO and Yuena, especially Fit, Zhixuan and POLO in the market, which have a lot of influence.
Speaking of takeoff, Zhixuan and POLO, everyone is no stranger, as the leader in the A0-level market segment, the influence and appeal of these three models are not small, and they have also created eye-catching results, but in the baptism of the car market, whether it is Honda Fit or Toyota Zhixuan and Volkswagen POLO, although it is not too low in terms of sales, it has long lost the glory and prosperity of the year.
According to public sales, from January to February 2022, SAIC Volkswagen's cumulative sales volume was only 6794 units, of which February sales were 2906 units, down 25.26% month-on-month. As a strong competitor to Volkswagen POLO, Honda Fit has accumulated sales of 10,842 units, of which only 1,905 units were sold in February, down 78.7% month-on-month and 45.5% year-on-year. Compared with the market performance in the brilliant period, the weak trend is still relatively obvious.
Speaking of Fit and POLO, express brother to talk about Toyota Zhixuan, from the current market performance, Zhixuan's sales are slightly better than Fit and Polo, the cumulative sales of 11230 units in the first two months of this year, of which, February sales were 3353 units, but in the last month, sales still showed a month-on-month decline of 57.4%, a year-on-year decline of 52.7%, single-month sales "waist cut" is mainly affected by the Spring Festival holiday.
To be honest, with the beginning and continuous increase of the A-class car cross-level competition model, the pressure on the A0-class car segment is also increasing, especially the joint venture brand A0-class car, in the face of the impact of the domestic brand A-class car, whether it is the appearance, cost performance and configuration and interior space, the domestic A-class car has a lot of advantages, will definitely form a certain impact on the joint venture brand A0 class car, which can also be seen from the market performance of Geely Emgrand and Changan Yidong.
Of course, with the changes in the market and consumption environment, new energy vehicles are gradually showing dew, such as BYD's dolphins. Although the time of the car to be listed is not too long, but its heat in the market is not low, good-looking design, loose interior space and other advantages, have laid a solid foundation for BYD Dolphin to impact the joint venture competitors, at present, BYD Dolphin has passed the monthly sales of more than 10,000 this hurdle.
From January to February 2022, the cumulative sales of BYD Dolphins reached 19,167 units, of which 10,602 units were sold in January and 8,565 units in February. Due to the impact of the Spring Festival holiday, the month-on-month decline in sales of models in February is expected. As can be seen from the A0-class sedan sales ranking, BYD Dolphin has become a new sales hegemon in the A0-class sedan segment, and has successfully achieved the market position of Fit and POLO.
Written in the end: this year's market competition has just opened, and there is still a chance for models that are temporarily lagging behind in sales, but the premise is to have solid quality and good service. After all, in terms of seizing market share, competitors will not be soft, only by maintaining a high competitiveness at all times can they laugh to the end in the car market, you say?
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