With the consumption upgrade of the automobile market, consumers' grasp of the information of the automobile market is becoming more and more transparent, and the impact of the brand effect on a car is gradually shrinking, and the proportion of the car's own quality is increasing. To stand out in such a strong market segment as A-class cars, it is necessary to have excellent strength, and Guangben Lingpai is such a presence.
It can be said that among the many joint venture brand cars, Guangqi Honda's Lingpai is undoubtedly the most special one, and the reason for this description is naturally because it has achieved remarkable results in the market segment since its listing. In order to meet the needs of young, sports and technology car purchases in the new era, The new Lingpai has heard the news and carried out all-round upgrades, so what is the core competitive advantage of the new Lingpai? And how will we capture the increasingly stringent demand for car purchases from consumers?
The choice of the market
As the most suitable subdivision product for household use, A-class cars have always been enthusiastic about domestic consumers, especially in today's environment of the trend of young consumer groups, young people have more product demand when buying the first car of the family. A good-driving, spacious, cost-effective joint venture compact sedan is necessary, and at this point, Guangqi Honda Lingpai obviously understands the needs of consumers.
The first consideration for families to buy a car is naturally space, and space brings freedom, which is especially true for young people today. The Body Size of the Lingpai 4766X1804X1509mm and the wheelbase of 2730mm bring an experience comparable to that of a B-class car. Based on honda MM concept, the Lingpai cockpit gives the space a sense of premium atmosphere, creating a "light and elegant" space that has crossed the level. Sitting in the back row of Lingpai, the longitudinal space can definitely satisfy most consumers, coupled with the ingenious central armrest design of the high-end model, the practicality of the space has been further improved.
What is even more valuable is that Xinlingpai brings consumers the ultimate cost performance. At a price of more than 100,000 yuan, it fully meets the needs of young consumers for all cars, but also has a good economic performance. At the moment when oil prices are soaring, the fuel consumption performance of Xinlingpai is less than 5L per 100 kilometers and the maintenance cost of 100 yuan, which can be said to be a careful calculation for the majority of consumers, and the cost of the car used by the owner is minimized to the greatest extent. Understanding the needs of consumers, Xinlingpai continues to refresh the standard of compact cars and becomes an indispensable high-quality choice in the A-class sedan market.
The pursuit of design
The so-called design is "the act of considering what method to do something." Today, the word "design" has become an everyday term, and because of this, its meaning has become broader and deeper.
Design is an important part of the automotive product development process, and Honda understands this. Regarding design, "good selling first" is the last word, design in addition to meeting the basic requirements of ease of use, but also require easy manufacturing, "good selling design is good design" is Honda's concept.
Today's automobile market can be said to be the "era of design", young people's enthusiasm for car design is self-evident, in order to highlight their unique taste and unique personality, unique design has become an important part of the value of automotive products.
Originated from Honda's excellent "design DNA", GUANGQI Honda Xinlingpai has comprehensively upgraded its appearance with a refined and simple design concept, highlighting its unique personality and vigorous vitality. The front face structure has been optimized in all aspects, and the dark chrome treatment of the intake grille has been added, which can suppress the abnormal sounds generated when driving at high speeds while being domineering. The side still adopts the double waist line design on the old model, which complements the 17-inch aluminum wheels, and the rear wing of the car is added to the exquisite and compact rear wing, while the family C-shaped LED taillight group is also retained, and the interior is also blackened, and the sense of sport is very obvious.
The interior details use more horizontal design elements, simple and layered, the use of many soft materials also reflects the fine study of workmanship, the use of high-quality washing edges, but also makes the design more exquisite. The 9-inch central control large screen inlay is very flattering, and the color, gloss, seams, etc. are all handled seamlessly, which is more convenient and more attractive to use than the traditional upright shape. Details such as the rear aviation headrest, the one-piece multi-functional table board of the rear central armrest, and the addition of a number of sound-absorbing materials all bring consumers a new leapfrog hospitality experience.
Technical support
For a long time, both industry experts and ordinary car fans have been accustomed to calling Honda "technical Honda", and Honda itself has also regarded "obsessed with technology and courageous to create" as the spiritual connotation. In fact, it's rare for a company like Honda to really unleash its creativity, because not every company has an environment for creativity.
Honda has maintained a unique and innovative company image in the industry for many years, and many of the automotive technologies it has developed have unparalleled ingenuity in the industry. CVCC, VTEC, balance shaft gearbox, etc. are the pride of this famous car manufacturer for technology, and it is also regarded by many car companies as cutting-edge "black technology". Of course, Xinlingpai also inherits a number of honda's highly explosive and sustainable luxury sports technology.
"Earth Dream Technology" SPORT TURBO + SPORT HYBRID two efficient powertrain blessing, not only give the new Lingpai a sensitive start, acceleration smooth driving experience, under this also maintain a low fuel consumption level, hybrid models in last year even once a tank of fuel completed nearly 3,000 km crossing, fuel consumption as low as 2.3L/100km.
The new Lingpai fuel version model is equipped with an 180Tubro engine with a maximum power of 90 kW and a peak torque of 173 Nm, and the transmission is matched with a CVT transmission. This set of powertrains in the suppression of turbine hysteresis, vibration and noise and other aspects are done well, the overall power output is relatively flat, the strength of the throttle and brake is also relatively linear, the overall power output to meet the general daily household is completely enough.
The hybrid version of the new Lingpai, sport HYBRID, the third generation i-MMD dual-motor hybrid system, has been upgraded to greatly improve the maximum thermal efficiency range, reduce heat loss and improve engine knock. At the same time, the addition of the motor also makes the driving force in the sport mode stronger, the throttle response faster, and brings a strong acceleration like an electric vehicle.
While accelerating violently while taking into account the driving comfort, the adjustment of ESP greatly improves the steering feel of the new Lingpai, making low-speed operation more convenient and light, and high-speed is more secure and stable. The overall opening is very quiet and brisk, and the power response is more direct. At the same time, the hybrid model benefits from the blessing of ANC's active noise reduction technology, and its overall quietness is very good, and it has completely reached the level of leapfrogging, which can bring consumers a relaxed and comfortable driving experience.
Write at the end:
Xinlingpai, a sports technology fun A-class car built for the needs of Chinese consumers, not only inherits the advantages of Honda's large riding space, but also gives the design concept more in line with the requirements of consumers' appearance, and meets the different needs of young people with highly explosive and sustainable luxury sports technology.
Big brand, high value, strong power, low fuel consumption, Xinlingpai for the Chinese market, pay attention to Chinese consumer preferences, we naturally have reason to believe that it can break through its own piece of the sky in the fiercely competitive compact family car market.