Changan Automobile demonstrated its ambitions in the new energy vehicle market with a dazzling grand press conference.
On April 13, Changan Automobile poured out its long-awaited intelligent new energy strategy, which was enough to make the outside world feel the firmness and fulliness of its transformation determination. The core content of the strategy is that Changan Automobile will create a number of independent brands to cope with the new energy vehicle market with different audiences.
First of all, in the mass market with the widest audience, Changan New Energy, which has previously announced its independence and obtained multiple rounds of financing, officially announced a new brand name - Changan Deep Blue. The brand will launch 5 pure trams in the future.
Secondly, in the mainstream hybrid passenger car market, Changan Automobile said that it will promote UNI brand operation and realize the electrification of all products. UNI Sequence has launched the first PHEV model, UNI-K iDD, which starts at 176,900 to 192,900 yuan and has a pure electric endurance of 130 kilometers. The second PHEV model, the UNI-V iDD, is also expected to go on sale this year.
In addition, Changan Automobile said that it will launch 21 new cars in the mainstream new energy passenger car market in the future, including Auchan Z6-PHEV and the first mass-produced hydrogen fuel cell car in addition to the above new products. Changan Automobile will also continue to deepen the high-quality pure electric car market, and will launch 4 new products in the future, and LUMIN will be launched in 2022.
In the more high-end market, the Avita brand will be the pioneer officer of Changan Automobile's high-end image. The first mass-produced car, the Avita 11, based on the CHN platform jointly built by Changan, Huawei and CATL, will go on sale this year. The brand currently plans to have 4 complete vehicle products, covering the main market segments of the mid-to-high-end.
Zhu Huarong, chairman of Changan Automobile, said that at present, CATL has become the second largest shareholder of Avita, although Huawei has not invested in shares, but the degree of empowerment, support and close cooperation with Avita is like a joint venture. Avita is also the first high-end smart electric vehicle brand equipped with Huawei HI.
It is reported that Avita 11 will mass-produce high-speed and urban point-to-point intelligent driving assistance, and this technology will be suitable for all-scenario applications of China's road conditions. Changan has also independently mastered a number of intelligent network core technologies - mastering more than 30 key core technologies of L3-level intelligent driving assistance to achieve eight core functions; the proportion of intelligent networked vehicle sales has increased to 72.4%, and the newly listed passenger cars after 2020 have achieved 100% networking.
The reason why Changan Automobile dares to plan several new electric vehicles covering the mid-to-low-end full-market lineup is because its reserves in the technical field are enough to cope with the simultaneous development of multiple new products.
At present, Changan Automobile has independently mastered more than 400 core technologies in the field of new energy, and basically mastered the three electric technologies based on "electric drive technology, battery technology and electronic control technology". It also has an MPA architecture compatible with ICE and its electrification products, an EPA architecture for the mainstream electric vehicle market, and a CHN platform developed jointly with partners. In the future, Changan Automobile will also build an intelligent electric vehicle architecture SDA.
In the face of the increasingly competitive market environment in the future, Changan will also strive to break through a number of core technologies.
For example, Changan will break through 800V high voltage, oil-cooled motor and other technologies. Complete the 450V/800V all-in-one electric drive platform, which can meet the needs of 400-1000km ultra-wide mileage; on the 800V electric drive platform, match the high-rate fast charging core to achieve a 5-minute charging range of 150~200 kilometers, significantly improving the user's charging speed and improving the convenience of use.
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It will also continue to strengthen the integrated design of energy consumption, reduce the energy consumption of the whole vehicle, and achieve a longer driving range. The goal of the technology is to consume ≤ 11kWh/100km (calculated at 0.52 yuan/kWh) for A-class vehicles, and the cost per kilometer is less than 6 cents.
In addition, Changan will also break through the integrated technology of battery chassis and accelerate the research and development and industrialization of (semi-) solid-state batteries. Through the integrated design of battery and chassis, the vehicle weight and cost are effectively reduced, and the mass production application (semi-) solid-state battery provides users with longer battery life and a safer pure electric experience.
In terms of energy replenishment system, Changan will work with strategic partners such as the State Grid and Aodong to develop industry-leading fast charging and power replacement technologies around the pain points of user energy replenishment, pilot a filling center integrating light storage and charging, and create a one-stop green energy replenishment service ecology for users.
In order to achieve ambitious product targets and technological breakthroughs, Changan is expected to invest more than 80 billion yuan in key areas such as new energy, intelligence, scientific and technological innovation, and digital transformation by 2025. Among them, in terms of the most core talent reserve, Changan's goal is to have a total of about 20,000 R&D personnel by 2025, including more than 6,000 intelligent and software R&D personnel, more than 5,000 new energy R&D personnel, and about 1/4 of R&D personnel.
At present, Changan has about 5,000 experts and engineering research and development teams, of which about 100 senior experts have been introduced.
The huge number of product planning, the accumulation of a number of core technologies, and the huge investment in research and development, all point to the grand market goals.
Zhu Huarong said that by 2025, the total sales volume of Changan Automobile will reach 4 million vehicles. Among them, Changan brand 3 million vehicles, new energy sales reached 1.05 million, accounting for 35%; in 2030, Changan Automobile sales reached 5.5 million. Among them, the Changan brand has 4.5 million vehicles, new energy sales reached 2.7 million vehicles, accounting for 60%, and overseas sales accounted for 30%.
In the longer term, Chang'an aims to achieve carbon peaking in 2027 and carbon neutrality in 2045. "We will reduce carbon emissions in all aspects from the whole industry such as design, manufacturing, supply chain, renewable energy and material packaging, and we will work together to reduce carbon emissions by 30% compared with 2020 in Chang'an supply chain by 2030." Zhu Huarong said.
Zhu Huarong vowed that Chang'an was ready for transformation from many aspects. He said That Changan Automobile has entered the "most Changan" state in history.
Changan brand sales scale is the highest in history. In 2021, the cumulative sales of Changan brand vehicles exceeded 1.75 million units, an increase of 16.7% year-on-year; the sales of new energy vehicles exceeded 100,000 units, entering the top ten in the industry; and overseas exports exceeded 100,000 units, a new high for three consecutive years.
In 2022, Changan Automobile will successively launch 36 new products and 19 independent brands, including 9 new products, 10 new products, and 8 new energy products. Wang Jun, president of Changan Automobile, also put forward this year's target - production and sales of 2.45 million vehicles, an increase of 6.5% year-on-year, of which 1.857 million units were produced and sold by independent brands, an increase of 5.9% year-on-year, and the market share was 11%.
The best performer in the product innovation market. The product definition is more accurate, and the shape design has been recognized by all sectors of society. Launched CS75, CS55, Yidong and other series of classic products and UNI series products, and deeply recognized by the market. The product structure is continuously optimized, accounting for 70% of products above 100,000 yuan, and effectively breaks through the "ceiling" of 150,000 yuan.
Customer satisfaction is the best in history. Customer service "No. 1 Project" continued to improve, ranking first in the sales satisfaction evaluation of the China Association for Quality in 2021; Changan brand preference reached 41.1%, ranking among the best among Chinese automobile brands; product quality has reached or exceeded the level of joint venture brands of the same level, and the brand image of "high-quality product provider" has been further consolidated.
The benefits of self-management are the best in history. Profits are constantly improving, and the quality of operations has entered a virtuous circle.
Can Changan Automobile, which has achieved its best in history in all aspects, achieve its ambitious transformation goals?