China Fortune Network News Recently, BMW's 2022 New Year's Annual Conference with the theme of "Home in China" was held online. Through this annual meeting, BMW released the message of upgrading its strategy in China - to maintain synergy between corporate strategy and China's development goals, uphold the principle of "China first", give priority to the needs of the Chinese market in new product development, and continuously strengthen the co-creation of win-win results with Chinese partners.
Dr. Peter, Director of Global Finance of the BMW Group
Dr. Peter, Director of Global Finance of the BMW Group, expressed his deep feelings for China and firm confidence in China's development in the speech session of the annual meeting - "THE BMW Group will firmly walk with China". He announced: "In 2022, the BMW Group will welcome the opening of three new or upgraded plants in Shenyang and Zhangjiagang, and put into production the second BMW pure electric vehicle in Shenyang, the Pure Electric 3 Series, further enhancing China's position as one of the BMW Group's three major new energy vehicle production bases in the world." ”
"China first" is undoubtedly the core of BMW's strategic upgrade in China. It means maintaining strategic synergy with the global community while maintaining sufficient independence to respond quickly to market changes, especially at the product concept stage, taking into account the expectations of Chinese customers. BMW's success in the field of fuel vehicles has validated this idea, and in the process of electrification, the "China first" strategy will continue to deepen.
Innovative BMW iX
First, BMW will accelerate the pace of electrification in China: in 2021, the BMW iX3 is expected to sell up to 20,000 units in its first full sales year. In 2022, the BMW brand will present five pure electric models to Chinese users, including the innovative BMW iX, the innovative BMW i4, and the pure electric BMW 3 Series produced in Shenyang. In addition, a pure electric flagship model will also be unveiled in the next year. By the end of 2023, the BMW Group will offer around 13 pure electric products in the Chinese market.
Solar photovoltaic system at BMW Brilliance's Shenyang plant
At the same time, BMW will strengthen its partnership with domestic outstanding battery companies, energy companies and high-tech enterprises, jointly develop the upstream and downstream industrial chain of green electric mobility, and enhance its comprehensive strength in electric vehicle research and development, production and service. In 2017, the joint venture BMW Brilliance was the first to establish a power battery center among high-end car brands, and in 2020, the second phase of the center project was completed and put into operation, with a total of more than 100,000 power batteries produced so far. By the end of 2021, 360,000 public charging piles will be networked by BMW.
In addition, BMW will continue to promote the upgrading of its sales and service network nationwide. More than 500 of BMW's approximately 600 dealer outlets across the country have completed BMW i business certification. In 2022, BMW will work with dealers to pilot the "BMW i Experience Store" in the city center, echoing the growing demand for new energy and new experiences from Chinese consumers.
2025 will be an important node in BMW's strategic transformation. At that time, the BMW Group will launch a "new generation" model with a completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, and a new sustainable concept throughout the entire vehicle life cycle. In the development of the "new generation", the specific needs of the Chinese market will still be placed in the first place. By 2025, a quarter of the BMW Group's sales in the Chinese market will be pure electric vehicles.
BMW Brilliance Digital Factory
According to the data, as a model for BMW Group and China's economy to create a win-win situation, BMW Brilliance's Shenyang production base has received a total investment of more than 73 billion yuan since 2010. BMW Brilliance has also become the largest taxpayer in Shenyang for 15 consecutive years, paying 38 billion yuan in taxes in 2020 alone. On the other hand, the BMW Group has about 600 dealers and more than 460 parts suppliers in China; BMW Brilliance alone has purchased more than 33 billion yuan from local suppliers in Shenyang in 2020, which has strongly driven the development of the local economy.
On the other hand, BMW Brilliance was also awarded the "2020 Corporate Best Practice Award for Achieving the Sustainable Development Goals" by the United Nations Global Compact China Network for its achievements in sustainable management of the supply chain, making it the only automotive company among the 20 awardees. In 2021, BMW Brilliance once again ranked first in the "Green Development Index of Automobile Enterprises" and won the honor of "National Green Demonstration Factory" for the fourth consecutive year. (Zhu Lei)
(The picture in the article is provided by bmw company officials)