With the opening of the two-tire and three-tire policy, many consumers have begun to re-examine the functionality and practicality of the vehicle, which has also pushed the domestic MPV market to an unprecedented degree of heat, in addition to the veterans who have been "fighting" in the market for many years, a lot of new faces have been added last year, and they have stood out and been selected into the 2021 annual model of Youche Zhilian. After 3 rounds of strict screening, through the proportion of experts (40%), media (30%), netizens (30%), combined with 500W+ netizens, 50+ joint media, and 30 experts, Kia Kahua has become the "2021 High Value MPV" with a comfortable and flexible large space, intelligent technology cockpit, and excellent handling and safety.
Positioning the medium and large high-end MPV Kia Jawa can achieve high opening and high walking
Kia Kahua can be said to be the peak of the beginning, the first generation of models in 1998 was exported to the United States, the United Kingdom, Australia and other countries, and was later selected as the safest MPV by the American Highway Association (NHTSA), and for a time became the most popular MPV model for the major elites, business leaders and celebrities in the Korean market.
By 2020, the new Kia Kahua, based on the third-generation i-GMP platform, has officially ushered in its peak moment, with orders exceeding 23,000 on the first day of opening in South Korea, far exceeding official expectations. In September of the same year, Kia Kahua sold 10,130 units, setting a record for the highest monthly sales since the launch of this model.
Today, Kia Jawa has once again introduced itself into China as a subversive posture, ranking among the domestic high-end MPV market, competing with models such as buick GL8 and Toyota Xena, helping Kia continue to break the circle and move towards high-end.
In fact, in the domestic market Kia has always left an impression of youth, economy, practicality, etc., but in the American market, Kia has long established a high-end image with excellent quality, especially the Jawa model, which can be said to be sold in the U.S. market for as long as it has been sold, and the super space is very popular with north Americans.
In 2021, the Kia brand will sell 701,400 vehicles a year in the North American market, ranking among the top ten automobile brands. In the European market, Kia's sales reached 758,800 units, an increase of 16.53% year-on-year. Among them, the main sales of kia brands come from Stinger, which is positioned in luxury GT coupes, telluride, and our protagonist today, the high-end MPV Kia Kahua. Therefore, the author believes that after 7 years of leaving the Chinese market, Kia Jawa will be able to continue to write a "legend" in the European and American markets by riding the east wind of the domestic MPV market.
Business or leisure? The answer is "business and leisure"
After entering the domestic market, Buick GL8 and Toyota Syna will be the most direct competitors of Kia Kahua, all three models are positioned as medium and large luxury MPVs, and the ultra-long wheelbase of 3090mm undoubtedly makes Kia Kahua win on the starting line. At the same time, compared with other models, Kia Jawa has always maintained the youthful and dynamic elements of the family in the appearance design, which is less greasy than the MPV model, coupled with the rich and luxurious interior configuration, which has laid a good foundation for the target group in the home and business use scenarios.
Kia Kahua's exterior adopts the design concept of "SUV Looking", conveying the feeling that it is neither absolutely domestic nor absolutely commercial, and the body shape is square and powerful without showing grease. Just like its name, the "Tiger Howling" front face can feel the powerful aura just by looking at it, and the dazzling matrix front grille, supplemented by dot-like chrome decoration, shines in the sunlight.
Perhaps you can understand the appearance of Kia Kahua in this way, it is like a light-colored shirt, whether it is "business" or "casual", which determines the occasion you are in and your speech and demeanor. So for the elite dads who shuttle between home and business, Kia Jawa may be the best choice for them, who doesn't want to have a "versatile" and comfortable car.
Only VIPs and SVIPs interpret "home" and "Hua"
Luxury is a multi-scene high-end MPV is indispensable, throughout the domestic model of the same level will basically focus on the rear row, and the front row, whether it is comfortable or luxurious, is "ok can be used", so whether it is commercial or home, as long as you sit in the front row, you can't escape the fate of being mistaken for a driver.
But on Kia Jawa, the front and rear rows are not as polarized as the traditional MPV, and the oversized double screen, electronic knob shift, and large-area piano paint have greatly weakened the commercial atmosphere of the car. Fresh colour schemes and superior materials create a warm, relaxed interior atmosphere. So there is no driver's seat, no boss seat on Kia Jawa, only VIP and SVIP.
Buick GL8
In contrast, the domestic MPV market "evergreen" Buick GL8, it adopts a classic MPV layout, with an independent central handrail box, electronic gear handle is also designed on the center console, attending commercial occasions is bound to be no big problem, but want to take into account the family, these too traditional, old-fashioned designs do somewhat destroy the family atmosphere.
In addition to the layout is too traditional, GL8 in the intelligent configuration of the user experience is also obviously "not well taken care of", and Toyota Xena, as a Japanese brand, has a relatively slow start in intelligent technology, making it difficult for domestic users to feel the intelligent charm of high-end MPV models, and also giving Kia Jawa the opportunity to overtake in curves. Kia Jawa is equipped with 12-speaker high-end audio, visual rear seat, three-zone voice recognition, in-car payment, takeaway service, car home interconnection and other functions, bringing meticulous humanistic care to the front and rear passengers, and the richness and intelligence of the configuration are slightly better than Toyota Xena and Buick GL8. In particular, the visual rear and car home interconnection functions emphasize Jiahua's care for family car scenes, which is lacking in most domestic MPV products.
Wheelbase is leading the same class, and three rows of rain and dew are evenly wet
Having said all this, are you starting to worry that Jawa is overly invested in the front row, but snubbed the second row as the core of an MPV? Of course not, remember when I said that this car only has VIP and SVIP, and the second row only has a more luxurious, more spacious, more intimate ride experience. Kia Kahua's two independent seats in the rear support four adjustments of front/rear/left/right, if the third row is not sitting passengers you can move the seat as far backward as possible, at this time the concept of "leg space" has disappeared, because as long as you are still sitting on the seat your legs are difficult to touch the front seat, and it should be no problem to try to kick to the front seat.
The second row of seats can also be adjusted left and right, expanding the central passage space to a maximum of 205mm, solving the embarrassment of the third row of passengers from the source, and placing the backpack in the middle. In addition, the wing-spread headrest, 4-way electric leg rest, Nappa leather, and the seat can also be "one-button lying flat", creating a ride that is comparable to that of first class. Truly achieved the rear seat SVIP level treatment, after all, your partner does not want to sit on the plane for a few hours in first class, and then landed and downgraded to "economy class".
The third row of "uncomfortable" is the stereotype of consumers on six/seven-seat SUVs and MPV models, in addition to the small backrest adjustment angle, small space, low sitting posture and other issues, similar to the direct "sitting on the rear suspension" riding experience, but also greatly reduced the comfort during driving. However, on Kia Jawa, even if there are 7 people at the same time, the third row will not look as stretched as the GL8 and Xena, the 3090mm wheelbase allows Jawa to win on the starting line, while the Buick GL8 and Toyota Syna have a wheelbase of only 3088mm and 3060mm, and they have to take care of the second row as much as possible, so the third row has become the only "victim".
However, Ka Wah has achieved equality in three rows only to the greatest extent possible, and the longest wheelbase of the same level also allows it to have the capital to make a big fuss in the third row. In terms of body structure, Jawa adopts the body design of "shortening the front suspension and extending the wheelbase", which greatly improves the passenger experience of the third row, so that the third row passengers will not sit directly on the rear suspension, coupled with the oversized angle backrest adjustment, making it fully comparable to the performance of the second row of compact SUVs. If you are from a multi-child family, then you can completely place two young babies in the second row of safety child seats, while the mother in the third row is not only not cramped, but also easily cared for through the central passage with a width of 205mm.
Global vehicle safety performance to build a mobile fortress
As a "mount" for the workplace and a "fortress" for guarding the family, MPV is sometimes a double-edged sword, and according to the crash test of The China Insurance Research Institute, most MPV models cannot achieve the same safety as cars and SUVs. This is because the pursuit of absolute space makes the engine compartment have to make way for the crew compartment, this special body structure limits the impact resistance of the vehicle in the event of a collision, and it is difficult for designers to show their skills in the vehicle collision energy absorption.
From the side of the Kia Jawa body, the shape is very similar to the extended version of the SUV model, which also provides more possibilities for the body energy absorption structure. The fourth generation of Jawa has achieved a significant increase in body strength through the optimization of the body structure and the use of 14 pieces of ultra-high-strength steel with a strength of 1500Mpa in the whole vehicle. The design of the front multi-skeleton structure and the design of the front side of the two-component structure enable the vehicle to work together through the chassis and the body in the event of a collision, which can disperse most of the collision energy and reduce the damage to the occupants. Coupled with the standard 7 airbags, anti-collision warning, multiple anti-collision, driver fatigue reminder and other safety functions in the whole series, you can take the initiative to attack when you detect danger, and comprehensively guard travel safety.
Compared with the Buick GL8 that got "Poor" in the crash test of The China Insurance Research Institute, and the Toyota Xena that did not equip the third row of seats with ISOFIX interface, Kia Jawa, as a model created by the global modular third-generation i-GMP technology platform, can be said to have done all aspects of safety, and was also selected as the safest MPV by the American Highway Association (NHTSA), and now the introduction of domestic also brings the safety performance of "global car" to the domestic market, and has reduced the dimensionality of the same level of models.
Write at the end
Combining the above product features and highlights, Jiahua, the global flagship high-end MPV model, also deservedly won the title of "2021 High Value MPV". Comprehensive positioning, product strength, price and other aspects, Compared with Buick GL8 and Toyota Xena, Jawa is indeed excellent enough in product value, and after listing, it has exceeded many people's expectations, and in the core needs of many MPVs such as styling design, comfortable space, power performance and loading practicality, it has even reached the leading level of the same level, and has also shown meticulous humanistic care, so whether it is commercial or home, this fourth-generation Jawa is a very attractive choice.