In September last year, Kia Kahua was officially listed, looking at the price of about 300,000 yuan is obviously directed at the high-end MPV market, of course, it is also to grab the market with Toyota Xena and Buick GL8, but the ideal is very plump reality is very bone, ah, the listing of more than half a year Kia Kahua feels that there is a rhythm to delist ah.
I thought that February was already the trough of Kia Kahua's sales, but I didn't expect that there was only a lower and no minimum, and kia Kahua only sold 211 vehicles in March, not to mention what Buick GL8, Toyota Xena competed, even hyundai's Kustu is not comparable.
The car store also does not know where Kia came from, to grab the 300,000-level MPV market, may really be on its own positioning still parked a long time ago, but also mistakenly think that Korean cars can be divided from the German and Japanese three worlds.
In fact, the current Korean car compared to the independent brand in the product strength is not much competitive, brand power is not to mention, before buying a Korean car everyone may think that it is still a joint venture car has face, now buy a Korean car Many people think it is better to open a face of our own brand, and now the independent brand not only has face The key is that the product strength is also good, you said that you spend more than 300,000 yuan to buy a Kia Kahua is better than buy gac Trumpchi M8.
Kia Kahua's problem is more about the pricing level, without the brand premium, then the price should not be set so high, otherwise the result can only be three digits per month, and even the final possibility of delisting.