On the one hand, the guidance of policies, on the other hand, the upgrading of consumer demand, in the past two years, the originally relatively deserted high-end MPV field has gradually become popular, and major brands have launched new products in this market segment, and Kia Jawa is also one of them. Although Kia is increasingly marginalized in the Chinese market, the brand still has high confidence in the first local production of Jawa.
However, Jiahua has not brought good news to Kia, terminal sales have been relatively sluggish, so far has been 7 consecutive months of triple-digit sales, 2 March sales are as low as 200 211 vehicles, is the bottom level of the MPV field.
In fact, Ka Wah's product strength is not bad. As a global model, Jawa has a deep historical background, its first generation of models was born even one year earlier than the Buick GL8, it has been 23 years, the introduction of localization of the new Jawa has developed to the fourth generation.
This generation of models is more innovative in design, and unlike the obvious business temperament of the Buick GL8, The appearance of Jawa is more youthful, in line with mainstream aesthetic trends. And for the first time, Kahua also integrated the hardcore style into the MPV model, which is very similar to the design of the SUV from some angles, which is rare in the past MPV. On this car, Kia has a new interpretation of the tiger-whistled front face, which is very recognizable and does not fall into the cliché.
This generation of models in the interior sense of grade and sense of science and technology on the creation of more attentive, concise center console visual effects comfortable, but also standard with 12.3-inch full LCD instrument + central control screen dual screen design, and with satellite navigation, car networking, voice recognition system, OTA upgrade and other functions, and safe driving assistance, Jawa all series provide lane departure warning, lane keeping assistance, active braking, etc., can achieve L2 level of driving assistance, in fact, this car has no so-called low-end concept, The entry model shows a high degree of sincerity.
As an MPV model, space and ride comfort are obviously extremely important, Jawa length, width and height reached 5155/1995/1795mm, wheelbase 3090mm, in the same class of models belong to the middle and upper reaches of the level, the third row will not be too depressed. And the seat provides heating function, winter will be more friendly, the second row of seats also have leg rests and other comfort configurations, while it can achieve front and rear, lateral movement, more flexible space, segmented sunroof to make the car more transparent, overall as a high-end MPV, Jawa is very qualified.
Talking about the core powertrain, Ka Wah is equipped with a 2.0T turbocharged engine, the maximum horsepower is 233Ps, the peak torque is 353 Nm, and it matches the 8-stop automatic transmission, which has a power performance performance that is not inferior to the GL8.
Strictly speaking, in terms of the quality of Jiahua's products, 288,900-33.99 million in the high-end MPV field is not too high, more novel design, richer configuration, and stronger comfort performance have enhanced its competitiveness, but Kia's brand influence in China is getting weaker and weaker, and a series of products launched in the past are more and more cheap and close to the people, which also leads to its brand image in the impression of the Chinese people is relatively low-end, if you spend more than 300,000 to buy MPV models, Probably more people are willing to choose the more branded Toyota Xena.
The launch of Jawa actually indicates that Kia will gradually transform in the Chinese market, but the reversal of the brand image cannot be completed overnight, and perhaps this dream will be realized in the future as Kia introduces more high-quality global models.