In 2019, Chinpeighi was appointed President of Volvo Sales in Greater China.
From that moment on, Volvo's fate at home was basically in his hands.
In 2018, Volvo sold 130,000 units in the domestic market, an increase of 14.1% year-on-year.
On the whole, although volvo sales at that time were not high in domestic luxury car brands, the increase was still very obvious.
To this day, from the perspective of Volvo's sales in the domestic market from 2019 to 2021, it is still in a steady upward trend.
Among them, volvo's total sales in China in 2019 exceeded 150,000 vehicles; In 2020, the cumulative sales volume in China was 166,000 units, an increase of 7.6% year-on-year.
In 2021, Volvo's domestic sales reached a new high, breaking through 170,000 units in one fell swoop, an increase of 0.5% year-on-year.
In the process of volvo's steady sales growth, there is a car that can be called a well-deserved "hero".
This car is the Volvo XC60.
Carefully studying Volvo's sales data in recent years, the car review found that the Volvo XC60 has always been Volvo's main sales model.
For example, in 2019, the cumulative sales of volvo XC60 for the whole year were 62,594 units, an increase of 28% year-on-year.
The Volvo XC90 and S90 sold only 17,806 and 43,130 units in 2019, respectively.
Looking at 2020, volvo XC60 is still the sales champion of the Volvo brand, with annual sales of 61,616 vehicles, a slight decline year-on-year.
By 2021, volvo XC60 sales of 65,036 units for the full year, up 5.6% year-on-year.
It should be noted that the new Volvo XC60 will be available in 2021. Compared with the old models, the new Volvo XC60 has undergone a considerable upgrade. Whether it is a sense of luxury, technology or power, there has been a significant improvement.
In terms of the official guidance price, it only rose by 11,000 yuan.
It is reasonable to say that the new Volvo XC60, which has greatly improved its product strength and good cost performance, should achieve better results in terms of sales.
However, the actual sales volume is not ideal.
Compared with the same level of BMW X3, Audi Q5L and Mercedes-Benz GLC and other models, the gap is still very large.
In January this year, among the domestic high-end SUV sales, Volvo XC60 sales fell sharply, only selling 5164 vehicles, down 27.1% year-on-year.
BMW X3, Audi Q5L and Mercedes-Benz GLC, the same class of luxury models, even the worst-selling Audi Q5L, sales reached 17,062 units in January, and the fraction was higher than volvo XC60 sales.
So the question is, in addition to the brand power, volvo XC60 compared to the above models, what is the difference?
I believe that friends who pay attention to the automotive industry should know that the recent Volvo XC60 complaints have soared, and January actually became the model with the highest number of complaints in China.
The problems with the concentration of customer complaints are mainly the failure of the reduction, the audio-visual system and the engine burning oil.
It is understood that the models produced by volvo XC60 from November to December last year actually secretly reduced the function of the induction trunk, which triggered a large number of complaints from car owners.
In this regard, Volvo's official explanation is that the configuration of the vehicle will be different in the context of different models and production dates.
Seeing this, che fast comments only want to say: Volvo, are you funny?
Finally, Che Kuaijue wanted to say to Chin Peiji, president of Volvo Greater China Sales Company: While flaunting Volvo's "safety", please do not ignore the interests of consumers and secretly reduce allocation. Could it be that the growth in sales is a hotbed for Volvo's wanton reduction?
I also hope that under your leadership, Volvo can truly do what you say – all services must be implemented in the head of every user.
If not, I'm afraid that in two years, Volvo will become a third-tier luxury car brand.
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