Recently, many people have asked why The brand power of Cadillac is slightly inferior to Volvo's. To paraphrase a passage on the Internet, Cadillac's steering wheel always involuntarily opened to the bathing center, while Volvo drove to the university and into the 5A office building. From the user level, Volvo has been labeled "Kochi" and "Elite".
Of course, brands and users are mutually reinforcing, and Volvo has long adhered to the concept of "people-oriented" to make consumers more recognized by its brand power. At present, regarding the 2022 Volvo XC60 with reduced electric induction tailgate, it has been complained by the majority of consumers, asking Volvo officials to respond.
Most of the complaints are of the Volvo XC60 reduced electric induction tailgate. The owner of the car said that when buying the car, he was not informed in advance, and in the manufacturer's publicity, it also showed that there was a kick in this configuration. But after mentioning the car, there is no such configuration. Consumers believe that Volvo is a sales fraud, deceiving consumers.
After the exchange between car owners, it was found that the products with production dates in October and November 2021 were all equipped with electric induction tailgates, and models after December were equipped with a kick. The same price, the lack of configuration, it is clear that for this part of the owners, is unfair, we have every reason to believe that Volvo is suspected of sales fraud.
After such a long period of fermentation, as of now, Volvo officials have not responded positively to this matter. The owner of the reduced model also said that he would not give up his rights because of Volvo's ostrich behavior. Many people speculate that some models of Volvo XC60 are reduced by a kick, which should be affected by the chip crisis. Admittedly, there is a big factor in this regard, but this is not a reason for Volvo's inaction.
As we all know, in the past two years, major car companies are facing a chip shortage. The recent chip storm is to Euler, who gave 10,000 yuan of charging rights compensation afterwards and transferred it to a bank account in cash. Compared with the two, Volvo's attitude of not acknowledging, not responding, and not being responsible is really chilling. Is it only reflected when the customer swipes the card, and after the accident, the "people-oriented" is left behind.
In 2021, Volvo's cumulative sales in China 171393 vehicles, an increase of 3.1% year-on-year; of which the Volvo XC60 contributed 65,036 units, an increase of 6% year-on-year. As a pillar product, deceiving consumers in a concealed way, this kind of behavior has to make people doubt Volvo's service concept, but it is just an empty word.
In addition to the reduction, we also found that the 2022 Volvo XC60 car system failure, the owner at the end of August 2021 purchased the 2022 B5 four-wheel drive Zhiyuan luxury version, in the driving process, frequent black screen, flower screen phenomenon, the central control system in the driving process automatically stop closed. After replacing the central control host, there are tire pressure monitoring alarms for no reason, and the reversing image cannot be used.
In addition to the failure of the car machine system, there are many car owners who complain about the 2022 Volvo XC60 burning oil. The owner purchased the 2022 B5 4WD Smart Luxury Edition on September 28, 2021, which showed that the oil status was missing during the use of the car. Two months later, 1.5 L of oil was added, and the amount of oil was 6.1 L. In addition, some car owners said that when the mileage is 5800 kilometers, it shows a lack of oil, and the 4S shop computer shows that the consumption of oil is 1L.
After combing, it was found that the 2022 Volvo XC60 burning oil is not an isolated case. Shortly after the listing, such a situation occurred, which is unacceptable to the owner. Many car owners said that this is not a normal phenomenon as the manufacturer said, but there is a quality problem. At the same time, we call on the majority of car owners to unite and hope that manufacturers will quickly and actively solve them, so as not to cause greater quality problems.
"What is a brand, I think the brand is accumulated bit by bit," Chinpeighi once summed it up.
But when there is a product quality problem, why not adhere to the concept of "people-oriented" to maintain volvo's brand power accumulated bit by bit? In the face of objective facts, why do we dare not respond positively to solve the problem of consumers' car use? Why delay again and again, disregarding the legitimate rights and interests of consumers?
At present, the problems facing Volvo cannot be clearer, reducing the number of electric tailgates, the failure of the engine system, and the burning of oil. If you choose to avoid the attitude, then Volvo's brand power will also decay bit by bit.
Conclusion: There is a problem with the product, and the manufacturer solves the problem, which is a normal thing. But when it comes to Volvo, it seems extremely difficult, even the most basic response is not, zero communication with consumers. I would like to ask if product problems can be solved with zero communication. Is "big things small, small things small" what Volvo calls "people-oriented"?