On the evening of February 21, under the "Ring of Time and Space" customized by artist Ma Yansong for the model, the new EQS pure electric SUV was announced.
This is the first SUV model of the Mercedes-Benz EVA pure electric platform, and it is also the pioneer of the large luxury pure electric SUV standard:
The cruising range under CLTC conditions can reach up to 742 km, and the power consumption of 100 km starts from 16.2 kWh;
The standard AIRMATIC air suspension system provides an exclusive off-road mode;
"Meteor Shower" digital headlights as standard;
Standard Level 2 Driver Assistance Package Plus and PRE-SAFE Preventive Safety System;
The price range of the three premiere models is 91.05-1.1005 million yuan, and there are seven-seat and five-seat versions.
The driver has previously debuted the seven-seater version of this model, and will not go into detail about the exterior and interior here. After the launch of the EQS all-electric SUV, I went to test the five-seater version of the car, which compared to the possibility of temporary use of the seven-seater. But in my opinion, the five-seat should still be a more mainstream version.
It was at night in Beijing that I learned a little more about this car from the dimension of perceiving the atmosphere.
It is obvious that Mercedes-Benz still chooses to use a combination of ambient lights + high-end materials in a large area on the electric flagship SUV to create the texture of space. Of course, texture may not be described in one or two words, texture comes from a kind of control: light where it should be light, calm where it should be calm. This degree of grasp is all within millimeters, but the texture of the space atmosphere created can activate people's perception in a short time, and the famous architect Ma Yansong also expressed his understanding of the relationship between space and people before going public. It can be said that Mercedes-Benz has always been a master of atmosphere creation, which is not achieved by simple configuration, but often relies not only on the feeling of creators and designers, but also on the superposition of emotions held by users in the space.
Buying the latest million-level product of the Mercedes-Benz EVA pure electric platform, they may not care about the comprehensive range of more than 740 kilometers, or even a 1.41-meter-wide super triple screen, they may be more concerned about the three-pronged star logo that lights up when unlocking the vehicle, and the magnolia wood veneer inlaid with the aluminum three-pronged star emblem on the luxury version.
Of course, they will be very concerned about the all-round sensory experience that the space transmits to people through various details, and we can even say that high-end users care more about emotional value, and low-end users care more about practical value.
In essence, whether it is Mercedes-Benz or all traditional luxury brands, they need to think about how they should achieve better communication with users in the new energy era. Through the atmosphere, through the intelligent experience, driving experience, but do not enter the context of configuration competition and digital competition. As this car delivers, it is actually a wonderful summary of the integration of hardware software and human perception, which is simply interpreted with data and configuration lists, which is narrow.
From the launch of the EQS pure electric SUV, we have seen that the EVA platform is non-stop, Mercedes-Benz has sounded the horn of pure electric SUV, and the EQE pure electric SUV that has landed in the Chinese market through domestic production is the real main force on the battlefield.
In 2023, Mercedes-Benz, which will launch 6 new energy products to the Chinese market, chooses the day known as "February Dragon Rises" in China's traditional solar terms, just like the moment when the art installation "Ring of Time and Space" is lit, casting blue light pillars into the night sky.
Remember, this is Mercedes-Benz's first pure electric car with a glowing logo, and on a clear early spring night in Beijing, I drove through the cool streets of Beijing, and may every day, like this, live in calm and hustle and bustle.
Text | Zhao Xiaocha
Figure | Network