Although when the concept car EMKOO debuted, it was known that the shape of the mass production version would be very different, but when the actual car was officially released, it was still impressed by its bold design. The appearance of EMKOO (Chinese famous movie cool) is in line with its positioning of its future technology pioneer SUV.
The launch of Yingku will also become another model under GAC Trumpchi that focuses on the young compact SUV market after the GS4. In the past, GS4 has single-handedly promoted GAC Trumpchi to enter the mainstream car market, and in the Trumpchi product series, GS4 is a pioneer, a meritorious elderly existence, and a winning general on the sales list.
Now that seven years have passed since the GS4's curve overtaking myth, can Yingku create another sales myth in the compact SUV market?
The cars of this generation of young people
In my opinion, the birth of a blockbuster is often a success in decision-making and positioning. From the dark horse to the classic, Trumpchi GS4 is a sufficiently fresh product power blessing, but also because it understands young people enough, the original GS4 basically meets the young people's demand for high value, large space, strong power of the car.
However, the car market is ever-changing, and today's compact SUV market has become a serious inner-roll zone, the sales of several classic independent SUVs have declined, and the entry of new energy SUVs has also continued to cut the ground. Everyone is emphasizing the creation of young cars, but it is difficult to say whether it can grasp the aesthetics and demands of contemporary young consumers.
Personally, I believe that as a product of the new energy era, the place where Yingku attracts users lies in "innovation". It is the innovation of internal and external design, the innovation of intelligence, and the innovation of power.
Create hybrids and make the right choices
Frankly speaking, under the high monthly growth of new energy vehicle sales at a three-digit rate year-on-year, it does not make much sense to rebuild a fuel vehicle. According to the forecast of UBS Group, the proportion of global new energy vehicles will jump to about 50% in 2030, while high oil prices and hot sales of new energy vehicles are also changing consumers' selection criteria for products.
Yingku adopts the GAC Research Institute's self-developed GMC dual motor series parallel hybrid system, which has more than 400 core patents (invention patents account for 57%), more than 740 extended patents, and the strength is hard enough.
Compared with Honda's mainstream hybrid systems such as i-MMD, GMC hybrid has an additional gear in structure, and the engine is in a more efficient working range after being driven, which ultimately achieves the effect of reducing energy consumption and increasing power.
In terms of engine matching, Yingku uses GAC 2.0ATK high-efficiency Atkinson engine, Which is currently the most widely used system in the hybrid car market, which has an ultra-high mechanical compression ratio, coupled with GAC GCCS combustion control system, 350bar high-pressure direct injection system and low-friction design, and finally achieved 42.10% effective thermal efficiency.
From the working principle, the engine is timely intervention, so this set of power also has a good performance in economy, in line with the original intention of consumers to buy hybrid models. From the perspective of the brand, the introduction of hybrid models by Yingku also indicates the power direction of GAC Trumpchi's firm hybridization.
More in line with the aesthetics of Generation Z
Under the wrapping of the wave of electrification, the new forces led by Weilai have harvested young audiences with the introduction of new designs. Yingku draws inspiration from the design of the market's explosive electric products, changes the consistent style of traditional car companies, introduces the design concept that GAC Trumpchi calls the aesthetics of the science and technology industry, and renders the sci-fi sense of the product with many science fiction elements as the main tone.
Specifically, the front face of the V-shaped array, with its sharp radial grille and L-shaped personality headlights, shows the vitality that a young car should have.
Body side, with a sharp waist line as the main line, to create a ready posture, further create a sports atmosphere of the whole vehicle, while Yingku adopts the design of low front and back high, different from the flat shape taken by mainstream compact SUVs, the design of Yingku has less impact on the rear head space and is more practical.
At the rear of the car, the X-type quantum lightsaber taillight design is sharp enough to be eye-catching, outlining the futuristic sense that a technology car should have.
Obviously, Yingku is a Trumpchi car that is not quite like Trumpchi, and it represents the design direction of GAC Trumpchi's future models. Yingku jumped out of the conventional image of the autonomous compact SUV, which is much bolder in design than the Haval H6 and Changan CS75, while in the consumer market dominated by young people, bold means traffic, the more personality, the more brilliant.
Equipped with Qualcomm Snapdragon 8155 chip, intelligence is not absent
Driven by intelligence, technology is a topic that cannot be avoided.
The interior of Yingku maintains the tonality of highlighting the sense of technology of the whole vehicle, and the integration of elements such as paddle door locks, rotating air outlets, and crystal electronic gear shifting will fill the scientific and technological atmosphere of the entire carriage. The design of the large screen is already the basic quality of a technology car, and Yingku is naturally not absent.
In addition, Yingku is equipped with the ADiGO intelligent driving interconnection ecosystem, equipped with Qualcomm Snapdragon 8155 vehicle specification level chip, which is also one of the strongest chips in the current car, and has a high advantage in the human-computer interaction experience, GAC Trumpchi can use such a high-specification chip configuration on an SUV of more than 100,000 levels, and the sincerity can be seen.
According to the relevant channels, Yingku is expected to be equipped with an NDA intelligent pilot system, but the official does not have obvious this, if it can be realized, it is estimated that it is also mounted on the top model, or in the form of optional to choose for users.
After all, the system equipped with 3 solid-state lidar cost is not low, from the industry to know, the current price of 1 domestic lidar is about 3,000 to 8,000 yuan, according to the practice of installing 3 lidar in a car, the cost is at least 10,000 yuan or more.
Write at the back:
In the compact SUV market in the range of 120,000-180,000, the decline in mainstream SUV sales reveals the consumer fatigue under the high overlap of product performance, and the experience of each model is not obviously different, similar design styles, similar intelligent functions, and similar power matching.
Therefore, Yingku is introduced to the market, and the first thing to solve the problem of product normalization is solved. At present, Yingku's futuristic interior and exterior design and leading intelligent configuration are one of its highlights. At the same time, the selling point of Yingku is also to provide the right hybrid model, which is not available in the current hot-selling compact SUVs, such as Haval H6, Changan CS75 PLUS, and Geely Boyue.
Moreover, the target group of Yingku is the mainstream SUV consumer group, which is a more self-expressing pan-Z generation, with higher requirements for fashion aesthetics, the pursuit of trends, and new power.
Just "brand new" also means that after the listing, more energy needs to be spent to improve the user's product awareness, so that consumers can understand what kind of SUV Yingku is, which requires GAC Trumpchi to make some efforts in publicity.