Among the traditional car-making enterprises, SAIC-GM-Wuling is one of the few enterprises that "build cars for demand", "we will build what the people need", once upon a time, Wuling's phrase was popular in the motherland. After 36 years of development, Wuling has always adhered to the "user-centric" development concept.
SAIC-GM-Wuling has achieved very good results in the domestic and foreign automotive markets with excellent independent research and development capabilities, distinctive product innovation concepts and an open and inclusive development pattern, while Wuling has fully realized vehicle exports, covering more than 40 countries and regions in Central and South America, the Middle East, Africa, Southeast Asia, etc., and its cumulative users in the global market have successfully exceeded 25.5 million.
In 2021, saic-GM-Wuling's cumulative sales reached 1.76 million vehicles, ranking first in the sales volume of national brand single car companies for 17 consecutive years, and the cumulative sales of Wuling Hongguang MINIEV exceeded 580,000 vehicles, occupying the top spot in the domestic new energy vehicle sales list for 17 consecutive months, at the same time, Wuling Capgemini also ranked first in MPV sales of the same level, and Wuling Xingchen achieved the first annual sales of SUVs within 100,000 yuan, showing very outstanding strength.
Recently, SAIC-GM-Wuling held the 2022 Wuling brand conference in Shanghai, during the press conference, SAIC-GM-Wuling officially released a new brand Icon: China Wuling, and released a new "China Wuling two wings flying together" brand strategy, while the first silver model - Wuling Capgemini 280T version also ushered in the official listing, and also announced the world's first silver label mid-to-high-end seven-seat MPV model - Wuling Jiachen will soon debut the news.
"Two wings flying together" opens a new brand journey
The most important thing at this conference is the new brand and brand strategy released by Wuling, the brand strategy of "two wings flying together" includes "user wing" and "technology wing", through the continuous improvement of user experience and technical strength, the development of a comprehensive 2C user direct connection model, continue to deepen the needs of users.
At the user level, in April last year, Wuling Brand released the LING Club, an online one-stop social e-commerce platform for full-brand users, from car purchase and car use to social, shopping, and personalized customization, which has more than 14.5 million registered users and is also the largest online sales service platform in China.
Not only online, Wuling brand also launched the LING HOUSE user offline experience center in November last year, the continuous construction of the user offline experience center has been completed in Liuzhou, Nanning, Zhengzhou, Shanghai, Hangzhou, Suzhou and Guangzhou and other places, through this user experience center held a number of art exhibitions, Internet celebrity punch card, music festival, New Year's Eve party and other diversified user activities, successfully reached a larger and more diverse user circle, becoming a brand communication user brand symbol.
In terms of technology, SAIC-GM-Wuling rapidly promoted integrated technology breakthroughs last year, successively released the global small electric architecture, Wuling chip, intelligent micro-exchange system and Ling OS open intelligent ecosystem to achieve technological breakthroughs, and also successively launched Wuling Journey, Journey, Wuling Star, and Wuling NanoEV and other heavyweight models to achieve the dual landing of products and technologies.
In particular, Wuling's first intelligent open ecosystem independently developed by Wuling - Ling OS has changed the previous closed car machine system, which is equipped with the world's first 3D real-time rendering car assistant - Xiao Wu Xiaoling can realize custom wake words, continuous dialogue, multi-voice commands and other functions, so that car owners can experience a voice interaction experience that exceeds the industry level, at the same time, Ling OS Lingxi system also supports WeChat location sharing, realizes real-time location sharing and information exchange for team travel, covering car owners travel, entertainment, Social and other full scenarios.
After the new generation of Ling OS was upgraded by OTA, the speech recognition technology continued to be optimized, and the wake-up time of the Ling OS system took only 0.6 seconds in only 0.8 seconds, the GPS cold start positioning speed was accelerated to 7 seconds, and the system boot speed was optimized to 28 seconds. In addition, in addition, Wuling will launch a new smart power brand "LING POWER" to enhance the power of hardware and the selectivity of users.
Wuling Capgemini intelligent, power comprehensive upgrade
Of course, in addition to the release of a new brand and brand strategy, the most noteworthy is the new high-power version of Wuling Capgemini - Wuling Capgemini 280T, a total of 2 configuration models were released, the official guidance price range is 11.58-12.58 million yuan, thanks to the original product advantages of the "big four-seater", Wuling Capgemini has sold more than 100,000 vehicles since its listing in November 2020, which is deeply loved by users.
Wuling Capgemini 280T in the appearance is still inherited from the Wuling global silver label family design language, the appearance is both elegant and dynamic, the interior also continues the overall design style of the current model, its biggest highlight is its flexible "4 X" magic space, the second row of seats equipped with suspended four-way slide rails, front and rear sliding distance of up to 560mm, support horizontal sliding 160mm, the third row of seats can be independently hidden down, completely stored in line with the floor, the overall volume can reach 1514L.
One of the biggest evolutions of Wuling Capgemini 280T is actually in terms of intelligence, and its internal car machine system is replaced by the ling os lingxi intelligent connection system just mentioned, with remote control, Bluetooth key, road book, and partition voice recognition and other functions, which meets the needs of car owners for intelligence.
Not only that, the Wuling Capgemini 280T is also equipped with a more powerful powertrain, its 1.5T high-power turbocharged engine uses a twin-scroll design turbocharger and in-cylinder direct injection technology, its maximum power reaches 130kW, the peak torque is increased to 290Nm, the turbo intervention speed is only 1000rpm, and the peak torque can be reached at 1500rpm.
At the same time, Wuling Capgemini is also equipped with a CVT stepless gearbox that simulates 8 gears, with the blessing of this gearbox, the overall response time of the 1.5T engine is increased by 20%, the maximum acceleration peak is increased by 13%, the acceleration time of 100 kilometers is reduced by 16%, and the zero hundred acceleration takes only 10.6 seconds, showing good power.
Write at the end:
At the end of the event, Wuling also unveiled a surprise Easter egg, that is, Wuling will launch the brother model of Xingchen - Wuling Jiachen, which is also the first mid-to-high-end seven-seat family car of Wuling Global Silver Label. There are a thousand Hamlets in a thousand people, but there is only one Wuling in the hearts of the people, and the Chinese Wuling brand will continue to deepen the needs of users and start a new journey based on "two wings".