Now is the joint venture brand to engage in dual car strategy independent brands to engage in multi-brand strategy, independent brands hope to engage in low, medium and high three brands in the hope of obtaining different consumer choices, multiple brands have different development routes and different positioning so there will be no phenomenon of inner volume, which is also the essence of multi-brand development, but the multi-brand strategy was messed up by Changan Automobile, or do not know why Changan Automobile will position the slightly lower Changan Auchan began to imitate the positioning of the high-end Changan UNI series.
An Auchan Z6 model may make Changan Automobile's multi-brand development strategy lose all or even disintegrate. Although Changan UNI-K is not selling very well now, it cannot be said that it will sell well after the listing of Auchan Z6 in the future, but there is no doubt that this similar appearance will make consumers entangled.
Chery JetTu sold well and did not take the design route of Xingtu, and the same Geely brand did not take the design route of Lynk & Co, and Haval would not take the design route of Wei brand, so how did Changan think of letting Auchan start to take the UNI route?
I don't know whether the future will be accompanied by the listing of Changan Auchan Z6, simply in terms of sales, Changan Auchan Z6 and Changan UNI-K will stage a good play of fairy fighting or will stage a new drama of "rookie pecking".