Foreword: After 36 years, the number of global users of SAIC-GM-Wuling has exceeded 25.5 million, and the cumulative sales of 1.76 million vehicles in 2021 have ranked first in the sales volume of national brand single car companies for 17 consecutive years.
With the release of the new brand strategy of "China Wuling", it has officially opened a new journey of brand upwards.
On February 22, SAIC-GM-Wuling held a press conference in Shanghai to announce a new brand Icon: China Wuling. The brand strategy of "China Wuling Two Wings Flying Together" was officially released on the spot. At the same time, China Wuling officially announced the official launch of the first model of the silver label, the new version of the Wuling Capgemini 280T model, priced at: 115,800 yuan to 125,800 yuan.
In addition, China Wuling also announced that the world's first mid-to-high-end seven-seat MPV model - Wuling Jiachen will soon debut.
"Two wings flying together" opens a new brand journey
Speaking of the Wuling brand, I think everyone must be familiar with it, after all, Wuling is known as "what the people need, Wuling will create", which can be called the brand that understands the national life the most, and every action of Wuling is closely adapted to the needs of the people.
After entering another new stage of development, Wuling will take "China's Wuling two wings flying together" as its strategy. Among them, "China Wuling" refers to the original intention and mission of Wuling people for building a national automobile brand; while "two wings fly together" refers to "user wings" and "technology wings".
The wings of users will mainly focus on the online user social position Ling Club and the offline Link House user offline experience center. At present, the offline experience center has opened in the center of Shanghai.
The wings of technology have changed the closed car-machine system in the past, but are dominated by a relatively open Ling OS open intelligent ecosystem. At the same time, a new power system, Ling Power, will be launched.
In addition to the new brand strategy, in order to meet the country's call for "300 million people on ice and snow", Wuling's first user LING base will start construction in Chongli, a skiing holy land.
Product renewal, intelligent, power upgrade
In addition to the release of the new brand strategy at the event site, as the first model of Wuling Silver Label, Wuling Capgemini was also the focus of the conference. At this conference, the Capgemini 280T model as one of the protagonists also attracted much attention.
In terms of appearance, it still follows the design concept of the previous "wing movement aesthetics", and the split headlamps and a large number of sharp lines give people excellent visual effects. The dimensions of the new car are also in line with the models on sale, with a length, width and height of 4875/1880/1700mm, and a wheelbase of 2800mm. It is worth noting that the Capgemini 280T model will also launch a red version of the Year of the Tiger Special Edition.
In terms of interior, the new car follows the design layout of the current model, using a double-spoke multi-function steering wheel and two LCD instruments and a central touch LCD screen. The biggest highlight is that the Wuling Capgemini 280T is equipped with the Ling OS Lingxi system independently developed by Wuling.
According to the car review agency, after the OTA upgrade, the new generation of Ling OS equipped with the Wuling Capgemini 280T is leading the industry in speech recognition, system wake-up speed, GPS cold start positioning and boot speed.
The Wuling Capgemini 280T car will continue to adopt the concept of large four-seaters, using a six-seat seat layout of 2+2+2, the second row is two independent seats, and the third row of seats can be independently hidden and reclined, forming a flexible and changeable "4+X" magic space.
The biggest change in the new model is that it is equipped with a new powertrain, using a new 1.5T high-power turbocharged engine, which uses a twin-scroll turbocharger with a maximum horsepower of 130 kW (177Ps), peak torque is still 290 N·m, and the transmission is matched by a simulated 8-speed CVT transmission.
Capgemini has won the favor of a large number of consumers since its listing. Excellent and changeable space performance, ultra-high configuration and a price of about 100,000 yuan make the cost performance of this model quite high. According to the data, in 2021, the "big four-seater family car" Wuling Capgemini ranked first in the sales volume of MPV of the same level, with cumulative sales of more than 100,000 vehicles. The new 280T model has been upgraded in terms of power system and intelligent ecology in the car, which further enhances the competitiveness of the model while protecting the traditional advantages.
At the same time, taking advantage of the trend of "two wings" to start a new journey, a new Wuling has the confidence and ability to truly become a global brand that makes young people proud and proud.