On February 22, SAIC-GM-Wuling held the 2022 Wuling brand conference in Shanghai, officially releasing the brand strategy of "China Wuling Two Wings Flying Together" on the spot, and opening a new journey of brand upward with "user wings" and "technology wings".
After 36 years of development, Wuling has always adhered to the "user-centric" development concept, and has achieved excellent results at home and abroad with excellent independent research and development capabilities, distinctive product innovation concepts and open and inclusive development patterns. The number of global users of SAIC-GM-Wuling exceeded 25.5 million, with a cumulative sales of 1.76 million units in 2021, ranking first in the sales volume of national brand single car companies for 17 consecutive years.
At the press conference, Wuling Capgemini 280T Jinqing, equipped with a new generation of Ling OS Lingxi system, was listed, and the new car power intelligence Qi Huanxin was released, and a total of 1.5T CVT automatic premium and 1.5T CVT automatic flagship 2 models were released, the official guidance price was 115,800 yuan and 125,800 yuan, respectively, before March 31, users can enjoy the highest 10,000 yuan 5 luxury gifts!
Inherit the global quality of the "Big Four" and enjoy the First Class experience
As the advanced work of Capgemini global quality, the Wuling Capgemini 280T inherits its flexible "4+X" magic space, the second row of seats is equipped with suspended four-way slide rails, the front and rear sliding distance is up to 560mm, supporting horizontal sliding 160mm, and the third row of seats can be independently hidden and reclined, completely stored to level with the floor, and the overall volume can reach 1514L. A variety of seat space structure combinations to meet a variety of family travel needs. In terms of seat quality, Capgemini has cooperated with the world's top automotive seat suppliers to develop ergonomic seats, which are highly suitable for the physiological curvature of the human body, with a maximum of 72 ° independent leg rests, and the riding experience is comparable to that of "Aviation First Class"!
Thanks to the unique "big four-seat" design concept and leapfrog quality, since its listing in November 2020, Wuling Capgemini's sales have exceeded the 100,000 mark, successfully creating a new era of large four-seater family cars, which is widely praised by the market and users, and also profoundly confirms the rising brand influence of Wuling's global silver label.
Ling OS Lingxi system tacitly connects and transmits the new concept of smart travel
In order to meet the continuous advanced car needs of Chinese home users, the Wuling Capgemini 280T is equipped with the Ling OS Lingxi system independently developed by Wuling, which enriches the smart travel experience of Chinese family users with a more intelligent and efficient interactive ecology.
In the daily driving process, through the Ling OS Lingxi system, users can deeply interact with the world's first 3D real-time rendering car assistant - Xiaowu Xiaoling, easily realize custom wake words, continuous dialogue, multi-voice commands and other functions, and enjoy the top voice interaction experience.
In addition, the Ling OS Lingxi system also supports WeChat location sharing, one-click realization of destination presets, daily commuting to pick up and drop off family will be more convenient. When traveling by car, the use of the road book function can help users plan short, medium and long-distance travel, saving time and worry; the built-in team travel function, setting the travel destination, realizing real-time location sharing and information exchange for group travel, and feeling the new social play.
After more than 5 months of tacit understanding, the new generation of Ling OS equipped with Wuling Capgemini 280T has been continuously optimized after the OTA upgrade, and the voice recognition technology has been continuously optimized, which takes only 0.8 seconds, the fastest in the industry! Secondly, the wake-up time of the Ling OS system takes only 0.6 seconds; the GPS cold start positioning is accelerated to 7 seconds; the system boot speed is optimized to 28 seconds, which is the best in the industry!
The new engine is coming strongly, the power is stronger and the driving control is sharper
In addition to the Ling OS Lingxi system, the Wuling Capgemini 280T is also equipped with a more practical and rich kinetic energy configuration, which truly achieves strong power and surging power. The new car adopts the direct injection engine technology in the cylinder to increase the power output to 290N·m peak torque, which is the leader in the same class; the maximum horsepower is 177Ps, ranking the first echelon of the same class; the turbine intervention speed is 1000rpm, which is also the best in the same class, and the maximum torque can be reached at 1500rpm.
The better control performance relies on the joint control of the new generation of supercharger technology and ECU &TCU intelligent algorithm, which matches and simulates the 8-speed CVT stepless gearbox, which makes the control response more sensitive and the starting and turning more smooth. Engine response time increased by 20%, peak acceleration increased by 13%, measured zero hundred acceleration of 10.6 seconds, 16% reduction in 100 kilometer acceleration time, showing the leading position in the same class, to achieve the perfect balance of comfort and handling.
At the same time, the Wuling Capgemini 280T uses BorgWarner-Mid-DVVT variable valve timing technology, MAHLE-variable displacement oil pump, two-way integrated exhaust duct cylinder head to achieve fuller combustion and lower losses, while the new 350bar high-pressure direct injection pressure comprehensively improves engine thermal efficiency by 11%, which is more economical and fuel-efficient.
The brand strategy of "flying two wings together" has opened a new journey of brand upwards
At the press conference, Wuling also officially announced the new brand strategy "China Wuling Two Wings Flying Together", through the continuous improvement of user experience and technical strength, the development of a comprehensive 2C user direct connection model, continue to deepen the needs of users.
User Wings create beauty. In April 2021, LING Club, an online one-stop social e-commerce platform created by Wuling, was officially released, bringing consumers a beautiful car purchase experience and growing together with users. LING Club focuses on the upgrading of users' full-link experience and the creation of car life ecology, from car purchase and car use, to social, shopping, personalized customization and other aspects to build a one-stop social e-commerce platform for all-brand users. Up to now, the LING Club platform has more than 14.5 million registered users, which is the largest online sales service platform in China.
From online to offline, Wuling is also tapping users' demand for new service experiences created by personalization, socialization and culture. In November 2021, LING HOUSE, the global brand center of Wuling brand positioned with the new lifestyle of Wuling brand, was unveiled in Shanghai. With users as the core, LING HOUSE creates diversified scenes such as personalized customization, social space, and life experience, realizes closer communication between brand models and users, successfully reaches a larger and more diverse user circle, and becomes the first position for brand direct sales, coffee customization and sharp goods.
In the 2022 sports year, the people's enthusiasm for ice and snow sports is high, in response to the national call for "300 million people on ice and snow", at the press conference, Wuling officially signed a contract with the Xuedu Cuiyun Mountain user base, landing the world's first user Ling sense base of the Wuling brand, which will also land a new LING HOUSE, carry out a series of multi-dimensional integration of brand experience activities, and realize the wonderful dreams for the people.
Wings of Technology breakthrough innovation. Based on the beautiful needs of people's travel, Wuling promotes integrated technology breakthroughs, from the global small electric architecture, Wuling chips, to intelligent micro-exchange system, Ling OS open intelligent ecosystem, Wuling steady and steady, to achieve technological breakthroughs, so as to successively create Wuling Journey, Journey, Wuling Star, and Wuling NanoEV and other explosive products.
In 2021, in order to accelerate the pace of technological innovation to give users a good time, Wuling independently developed the first open intelligent ecosystem - Ling OS Lingxi System, which changed the previous closed car machine system, through the construction of a tacit intelligent ecosystem of cars, people and life, seamlessly covering the whole scene of car owners' travel, entertainment, social and so on.
In the future, the Ling OS Lingxi system will become an ideal travel ecosystem that accompanies the growth of users through continuous updates and iterations. In addition, Wuling will launch a new smart power brand "LING POWER", with higher performance, more intelligent kinetic energy, so that users have more choices.
At the end of the event, Wuling also unveiled a surprise Easter egg - Wuling will launch the brother model of Xingchen, the first mid-to-high-end seven-seat family car of Wuling Global Silver Label, which will work with users to drive the realization of beautiful ideals and create more unexpected possibilities.
The successful convening of the Wuling 2022 brand conference means that Wuling has made comprehensive preparations at the beginning of the Year of the Tiger and met the new challenge with full passion of struggle. At the press conference, the new Wuling Capgemini 280T came with surging power and smart ecology to create an iterative travel experience for users. In the future, Wuling will continue to deepen the needs of users, develop technological innovation, take advantage of the "two wings" to open a new journey, accelerate to the beautiful with the rising momentum, and truly become a global brand that makes young people proud and proud!