In the post-epidemic era, the outdoor economy has a great trend of development, and off-road, which was once a hobby of a small number of people, has gradually entered the public eye, so hard-core off-road has become popular, in addition to strong power, it has a more domineering appearance, and the return rate on the road is high. And if you talk about who is the leader in China's hardcore off-road market at present, it must be the tank.
Since the launch of the Tank 300 in December 2020, in the past three years, the tank brand has become the fastest Chinese off-road brand to reach 400,000 sales, setting an unprecedented "tank speed". Nowadays, the tank brand has entered the "monthly sales 20,000 club", with a market share of more than 50%, which means that for every 2 off-road vehicles sold in China, 1 is a tank, and the tank brand has an absolute leading position in the domestic off-road vehicle market. It is worth noting that at the Beijing Auto Show, the tank brand also shined, and brought its tank 700 Hi4-T and other blockbuster models to the show.
As a new benchmark for luxury off-road, compared with the tank 300, tank 500 such models, the tank 700 Hi4-T is definitely the pinnacle of the tank brand, and its arrival can break the luxury off-road vehicle market monopolized by Mercedes-Benz, Land Rover and other luxury brands?
One is that the motivation is very strong. You know, large displacement engine, high-end AT automatic transmission has always been the crown of technology in the automotive industry, in this regard, the independent brand has long been in a state of technical blank, fortunately, Great Wall Motors took the lead in breaking this dilemma, with 3.0T, 9AT high-end power technology, in the fuel era successfully broke through the joint venture, imported brands to China's off-road vehicle market technical barriers. More importantly, in today's new energy era, it has also launched the off-road super hybrid architecture Hi4-T, which has been comprehensively advanced in passability, comfort and power.
The tank 700 Hi4-T, equipped with a 3.0T V6+9HAT large-displacement hybrid architecture, has a comprehensive system power of 385kW, a maximum torque of 800N•m (limited version 850N•m), and an acceleration of 100 kilometers in 5 seconds. In addition, the tank 700 Hi4-T has a WLTC combined fuel consumption of 2.97L, and the feed fuel consumption is as low as 10.9L per 100 kilometers.
Second, it has reliability and safety. Autonomous off-road vehicles may be questionable in terms of quality, and the Tank 700 Hi4-T is obviously excellent, after all, its vehicle verification and debugging has exceeded an astonishing 3 million kilometers, and at the same time, in the face of the challenge of low temperature starting, the Tank 700 Hi4-T adopts a lead-acid 12V and P2 motor dual backup start strategy to ensure that even if it is static at minus 45 degrees Celsius for 12 hours, it can still ignite normally. In terms of safety, the tank 700 Hi4-T inherits the brand safety gene, adopts a non-load-bearing body with a cage structure, and specially develops a 10-ring structure body and a 2438mm×600mm super-large curtain, the vehicle is made of high-strength steel, the roof weight is 11.5 tons, and the static pressure of the ABC column can withstand more than ten tons of pressure.
Third, the configuration is full. Many people have the stereotype that off-road and comfort always seem to go against each other, and the Tank 700 Hi4-T breaks this stereotype with its combination of performance and comfort. The "ultra-wide-angle fiber cloud seat" is equipped with ventilation, heating, massage functions, aviation headrest and cushioning, as well as an electric lumbar leg rest, even if you are driving long distances, you can sit for a long time without getting tired. At the same time, the body of the Tank 700 Hi4-T also adopts the top-level NVH engineering design, and is equipped with Harman Kardon ANC active noise cancellation technology, creating a quiet cockpit comparable to millions of competitors.
It can be said that the pinnacle technology not only allows the tank 700 Hi4-T to help the tank brand break the shackles of imported luxury brands in the million-level circle, but also promotes China's off-road to go abroad and become a high-end representative of China's off-road image on the world stage. Of course, the global development of the tank brand is also accelerating the layout, in March this year the tank 300 was listed in South Africa, Mexico, and the tank 500 was listed in Australia, Indonesia, Eurasia, and the tank brand has been exported to more than 30 countries and regions overseas. In the second half of the year, the tank brand will continue to deepen its global layout, and launch a number of new models in South Africa, Malaysia, Brazil and other places, bringing more powerful China's off-road strength to the world.
Write at the end
It is no exaggeration to say that the tank brand is indeed unique in the Chinese off-road vehicle market, and the emergence of the Tank 700 Hi4-T has once again pushed it to the top of China's luxury off-road. In this context, the tank brand also has a stronger self-confidence to go global, so that more people in the world can witness the charm of China's off-road.