In China, for every 2 off-road vehicles sold, 1 is a tank. Such an achievement, such a proud pride, perhaps the tank 300 was just launched at the beginning, and he did not expect it. In three years, the tank brand has gained the favor of 400,000 users, and now it is a member of the club with monthly sales of 20,000+, with a market share of more than 50%.
"The sales of all the hardcore off-road vehicles at the Beijing Auto Show are not as many as tanks. "On April 25, the Beijing International Auto Show officially opened, and Mr. Gu Yukun, Executive Deputy General Manager of the Tank brand, proudly introduced it to us. In the tank exhibition area, we can see the whole series of blockbuster models such as the Tank 700 Hi4-T. As the off-road "responsibility" of Great Wall Motors, the tank brand inherits the 34-year off-road gene of Great Wall, and has become the top of China's hard-core off-road in three years, and the "tank speed" has attracted the attention of the world.
From the Tank 300 to the 700 Hi4-T, the off-road market is fully covered
From the first to become a phenomenal hit tank 300, to the first luxury off-road tank 500, to the new energy background of the tank 500 Hi4-T, 400 Hi4-T, and the new benchmark of luxury off-road tank 700 Hi4-T, the tank brand has achieved comprehensive coverage from compact to full-size, covering 2.0T, 3.0T different power systems, as well as a variety of traditional fuel and new energy power, with prices ranging from 200,000 to 700,000 yuan, realizing a full-category layout. It is the continuous development of the tank brand that has promoted the trend of off-road "square box" in the Chinese market and inspired more and more users to love off-road.
This flagship image of the tank 700 Hi4-T, equipped with a 3.0T+9HAT power system, opens up a hybrid technology route based on high performance, showing "unique" excellent performance and luxury perception. The vehicle has been verified and debugged for an astonishing 3 million kilometers, and when faced with the challenge of low-temperature starting, the Tank 700 Hi4-T adopts a dual backup starting strategy of lead-acid 12V and P2 motors to ensure that it can still ignite normally even if it is standing at minus 45 degrees Celsius for 12 hours. The tank 700 Hi4-T adopts a non-load-bearing body with a cage structure, and has specially developed a 10-lane annular structure body and an oversized safety curtain, which can carry the vehicle collision, roof pressure, and body torsion, so as to ensure the safety of the people in the car in an all-round way.
The "ultra-wide-angle cloud seat" of the Tank 700 Hi4-T is equipped with ventilation, heating, massage functions, aviation headrests and cushions, as well as electric lumbar leg rests, so you can sit for a long time even if you drive long distances. Thanks to its excellent NVH performance and Harman Kardon ANC active noise cancellation technology, the Tank 700 Hi4-T has the quiet atmosphere of a million-class luxury car.
Let every tanker have their own off-road plan
In order to ensure the user's full-scene car experience, Tank spares no effort to ensure the "reliable" quality of the vehicle. From R&D to marketing, each product needs to be inspected with the most stringent test standards, passing more than 3,000 calibration tests, and also calibrating the most typical off-road scenarios, including snow, mountains, mud, sand, plateaus, wading, swamps, outdoor roads, cities and other hundreds of road conditions, as well as extreme conditions such as high and low temperatures and high altitude.
It is worth mentioning that Great Wall Motor invested 20 billion yuan to design and build a highly malleable technology platform for 2030 - the tank platform. The platform can meet the design needs of a variety of technical routes based on the differences in off-road scenarios, and provides 2.0T gasoline and diesel, 2.4T diesel, 3.0T gasoline and diesel in terms of power, of which the 3.0T V6 is the only engine in China for 2030, achieving full power coverage. In addition, there are 9AT and 9HAT transmissions specially used for off-roading, supporting 4 different levels of models from B-class to D+-class, and equipped with a variety of power architecture forms such as ICE, HEV, PHEV, BEV, etc.
Now it is the first to launch the off-road super hybrid architecture Hi4-T, which integrates the five advantages of gasoline-electric parallel, mechanical four-wheel drive, energy management, fuel direct drive and innovative architecture, and comprehensively advances in passability, comfort and power, which is a unique and powerful architecture in the global new energy off-road field and has become an excellent choice for off-road new energy. The all-round tank platform will meet the diversified needs of off-road players for car use and play, so that every enthusiast can have the most suitable off-road plan.
Users create a global layout, and Chinese tanks lead the world
The close communication and affectionate interaction between the tank brand and users are also important factors in the success of this brand. It is reported that among the 400,000 users of tanks, 40% have upgraded their vehicles, 70% have purchased tank goods, and 80% have participated in official tank activities. In the past three years, the tankers have organized thousands of crossings, participated in 10,000 public welfare activities and rescues, and the tenderness of the iron man co-created by the brand and users has jointly written the off-road legend of the tank brand.
With the launch of the Tank 300 in South Africa and Mexico this spring, and the landing of the Tank 500 in Australia, Indonesia, Eurasia and other places, the tank brand has now opened up more than 30 overseas markets, and the Tank 300 has become the runner-up in global hard-core off-road sales. It is reported that in the second half of the year, the tank brand will continue to deepen the global layout, and a number of new models will be launched in South Africa, Malaysia, Brazil and other places, with the goal of "global off-road brand leader", leading the new pattern of global off-road, and letting the world witness the charm of China's off-road. It is believed that in the unique off-road journey, the tank can continue to show its skills in a broader world with the forward-looking layout of "full-power and full-scene globalization"!