The Great Wall, which spans 40,000 miles and spans 2,000 years, is one of China's most iconic and important cultural heritages. Among them, the Badaling Great Wall attracts tens of millions of tourists every year, but the Xipaozi Commercial Street, which is less than two kilometers away from the foot of the Great Wall, is not very popular. In order to attract more tourists, the relevant departments launched a renovation and upgrading plan for this commercial street built in 2000.
"One Step Forward" came to the foot of the Great Wall to build a communication platform, inviting merchants and tourists to communicate face-to-face with relevant government departments. Can this communication find out the reasons behind the stagnation of the transformation, find the direction for the promotion of the transformation, and can it paint a heavy picture for the future development of Badaling Town, to which the commercial street belongs?
How to resolve categorical opposition?
"The pedestrian street definitely disagrees", as soon as the communication began, the merchants expressed their resolute opposition to the plan to transform it into a pedestrian street, and directly proposed to change it to a pedestrian street, "we have to close the door directly" and "the job bowl will be smashed". The purpose of upgrading and transformation is to improve the business environment, let the merchants operate better, let the tourists get better services, and attract more people to visit and consume here.
How to appease the worried merchants?
At this moment, a Great Wall cultural and creative gift from Badaling Town relieved the anxiety of the merchants, and the communication continued again. What is this gift and why is the effect so good? What is the crux of the problem when the merchants think that the pedestrian street plan is "unrealistic" and "very unfriendly"? If the commercial street is narrow, how can the parking of tourists be guaranteed if it is renovated? Can compensation be given for the impact on the operation during the construction period? These doubts have been raised one by one, how will the local government respond, and can the merchants be satisfied? Town leaders, planning experts, and foreign tourists who love the Great Wall have taken turns to offer suggestions and suggestions, and the shortcomings, potential, positioning, and future of Xipaozi Commercial Street have gradually become clear.
How to realize the picture of a better life?
Subsequently, another piece full of surprises of the Great Wall cultural and creative appeared again, so that the transformation of the commercial street at the foot of the Great Wall has the signs of running in both directions, what kind of cultural and creative products have such great magic? The positioning of the international famous town, the dividends of the flow of the Great Wall, make people's blood boil, but how to control the quality of the transformation? What are the measures for future drainage? Merchants are looking forward to the "flow" to "retention", can the renovation and upgrading really make the commercial street of Xipazi Village from a passing place to the Great Wall to a check-in place that tourists yearn for?
As the guests of the communication group said, the Great Wall will always have two missions, one is to make the world fall in love with China, and the other is to make people's lives better. Can this communication at the foot of the Great Wall allow a small commercial street to reap the greatest promotion effect and commercial value from the flow of the Great Wall? Can a consensus be reached to promote the renewal of the old street and the linkage of the city street, so that the operation and life of the merchants will be evergreen all year round, like the third Great Wall cultural and creative gift? Please pay attention to "One Step Forward" at 21:05 this Sunday.