According to a number of Thai media sources, on May 16, Thailand's Deputy Prime Minister and Minister of Commerce Putang revealed that the head of the Chanthaburi office of the Ministry of Commerce, Jirau, and the head of the corporate promotion and marketing team, Ms. Aruni, arrived in Chanthaburi before arriving in Chanthaburi and met with two Internet celebrities from China. Li Kai and Mr. Li Wen Long and his team co-hosted the livestream event on May 13-15, 2024.
He said that the event was jointly organized by the Foreign Trade Promotion Office of Thailand in Guangzhou, China and the Chanthaburi Provincial Commercial Office to conduct durian live sales in Thamai County, Chanthaburi, which is also in response to the Ministry of Commerce's policy policy of increasing product sales channels through influencers.
During the three-day livestream, two Chinese influencers generated sales of up to 20 million yuan (about 100 million baht) through the Jiangnan Fresh Food Platform (FreshJN). The event not only attracted consumers from all over the world to taste Thai fruits, especially Chinese consumers who are very fond of Thai fruits, but also helped Thai fruit exports to achieve greater success.
In addition, he further said that the Jiangnan Fresh Platform is a fresh supply chain service platform under the management of Jiangnan Market, which can deliver fruits from all over the world to consumers across China, and the platform has now become a leader in China's fresh e-commerce services.