In this "May Day" holiday that is about to end, "reverse travel", luxury car rental, travel with the show, "village super" cultural creativity, two-way running, etc. have become eye-catching keywords, making this year's "May Day" traffic password have many new consumption scenarios. Let's review this hot and energetic little long holiday.
Keywords: "reverse tour"
The wind of the flow blows in reverse to the small county town
The army of "entering Zizi and re-baking" marched strongly into the "Eight Bureaus"; Gansu Tianshui continues to be "hot and hot"; Henan Kaifeng "Godmother" debuted, provoking young people to be the first to find love...... During this year's "May Day" holiday, many people choose to escape from traditional scenic spots and go to treasure towns to start a "reverse tour". According to Ctrip's "2024 May Day Travel Trend Insight Report", ticket bookings for tourism in fourth-tier cities and below, hotels in county markets, and scenic spots increased by 140%, 68%, and 151% year-on-year, respectively, outperforming the national market.
What do you want to do when you go to a "small town"?
"Each city has its own temperament, go and experience the life of the locals!"
"Eating snail noodles is also a different place to spread the 'class flavor'. ”
"After the cooling down, Zibo is still ten times more lively than in the past. ”
…………
Zibo's "Eight Bureaus" are popular on May Day. Source: Zibo Cultural Tourism
According to Dai Xuefeng, a researcher at the Chinese Academy of Social Sciences, it is not accidental that small cities are "out of the circle", which is an inevitable trend in tourism development. After seeing the famous mountains and rivers, there are many small towns that were "unpopular" in the past, but there are unique resources behind them. Behind this, one is the change in travel demand, and the other is the accumulation of small towns. More small towns are gradually groping for their own way of "long red".
Keywords: "luxury car rental"
Prices are still hard to find
During this "May Day" holiday, people's enthusiasm for travel is high, and renting a car has become a popular choice for the holiday, and the car rental market has also ushered in a small peak. According to data from a number of car rental platforms, during the "May Day" period, domestic car rental self-driving orders increased by 40% year-on-year, and car rental orders in Hangzhou, Qingdao, Nanjing, Shanghai and other cities grew rapidly, and the rental rate of this year's "May Day" holiday is expected to reach more than 90%. Yu Xiufeng, president of the car rental industry branch of Jinan Road Transport Association, introduced that many people began to book rental cars a month in advance, and the more popular models were Volkswagen Passat, Magotan, Buick business vehicles, etc. "Generally, it is rented from 5 days, like ordinary A-class cars, it may be 100 yuan/day, and you can get 200 yuan/day during holidays. ”
The hot car rental market Source: Visual China
In addition to the traditional car rental industry, luxury car rental has also become more and more popular due to everyone's curiosity and escalating consumption patterns. According to Xin Shiqiang, a luxury car rental company, the more popular brand in the luxury car rental industry is "BBA". "5 days of rent, there are a lot of old customers, the price has increased a little, 100 yuan a day. Like the Audi A6, it can now be rented for 700 yuan/day. From April to the end of the May Day holiday, my income will be about 1 million. ”
Whether it is going home to visit relatives or traveling, luxury car rental has become a new attempt for everyone to travel during the holidays. "In fact, there are customers of all ages who rent luxury cars, but there are generally more people between the ages of 20 and 40. For renting a car like Maserati and Porsche Paramela, most of the customers are young people in their twenties and thirties. The Rolls-Royce was rented by a boss and could also be used as a wedding car during the holidays. ”
Key words: "travel with the show"
A new trend of vacation for young people
"Going to a city for a concert", when the concert arrived at the doorstep, when fans from all over the country gathered together, "concert +" has become a new way for local cultural tourism to get out of the circle in recent years.
During the "May Day" holiday, Yantai, Shandong Province also attracted tourists from all over the country because of the concert. Walking along the coastline and sitting on the beach and blowing the sea breeze has become the most anticipated thing for fans to do outside of the concert. Chu Chu, a fan from Guangdong, said that in order to go to this concert trip, she specially booked a ticket a few days in advance, "I finally came to Yantai once, and I must have a good time here." According to the "Yantai Cultural Tourism" news, Tongcheng Travel released the "2024 "May Day" Holiday Travel Trend Report, Yantai, Luoyang, Huangshan and other cities were selected into the "May Day Holiday Destination Popularity List" TOP10, Yantai ranked first, and Yantai's rich cultural and tourism products during the May Day period are the best drains.
From May 3rd to 4th, the 2024 Taishan Tianping Lake Luhua New Youth Music Festival will be held in Taishan Fangcaodi, Tai'an Tourism and Economic Development Zone. The music festival coincides with a small long holiday, and music fans can enjoy free admission to the park in Taishan Nine Female Peak Scenic Area, Tianyi Lake Taishan Flower Sea View Area, and Swan Lake Scenic Area with music festival paper tickets; Other scenic spots, scenic spots, performing arts, shopping and other units have also launched half-price or corresponding discounts, and launched a variety of special activities, which have driven the development of cultural tourism in Tai'an and even Shandong.
2024 Taishan Tianping Lake Luhua New Youth Music Festival Source: Poster News
In recent years, with the rising popularity of the concert market, many local governments have introduced supporting measures to promote fans to become consumers and move towards more tourist attractions. "Going to a city for a concert" has promoted the burst of new vitality of cultural tourism consumption, and also brought new growth points to the city's economy.
Key words: "'village super' cultural creativity"
"Village super" changes the industrial pattern of villages
During this "May Day" holiday, many places have shown their abilities and a hundred flowers are blooming, effectively driving holiday consumption. At the game site of Guizhou "Village Super" in Rongjiang County, Qiandongnan Prefecture, Guizhou Province, every goal ushered in cheers and shouts one after another. During the competition, the villagers wore national costumes, played reeds, and danced to interact with the audience, attracting more than 120,000 tourists from other places every day.
Driven by the flow of "village super", the number of beds in Rongjiang County's accommodation industry has increased from more than 5,000 in 2023 to more than 10,000 now. The "village super" has also changed the industrial pattern of nearby villages. In the handicraft workshop of the village collective cooperative in Pengbei Village, Xinghua Township, Rongjiang County, batik has attracted many tourists from all over the world. The popularity of batik has also allowed more young people to return to their hometowns, and this year the village has set up a village collective cooperative to vigorously develop intangible cultural heritage handmade products. The Rongjiang County Government has also set up a village super post station and a village super cultural and creative product flagship store around the "village super" venue, and through cooperation with leading companies to purchase special agricultural products in various villages, provide production and marketing docking, and increase the collective income of each village.
The event password "village super" brings a new consumption scene Source: CCTV News
According to the data, since the start of the "Village Super" event, it has driven the online and offline sales of special agricultural products, achieving sales revenue of more than 600 million yuan, of which the online retail sales of agricultural products are nearly 48 million yuan, a year-on-year increase of 112%, ranking first in Qiandongnan Prefecture in terms of growth rate.
Key words: "two-way running"
China and more and more countries have entered the "visa-free era"
According to data from a number of online booking platforms, the travel popularity of the May Day holiday in 2024 will be higher than that in 2023. In terms of overall bookings, Beijing, Shanghai, Chongqing, Hangzhou and other popular tourist destinations are among the most popular destinations. At the same time, inbound and outbound tourism continues to heat up. According to public information, inbound travel bookings for the May Day holiday in 2024 will increase by 130% year-on-year, and inbound tourists are mainly from Canada, Malaysia, Thailand, France, etc. China's National Immigration Administration also predicts that the average daily number of people entering and leaving ports across the country will reach 1.76 million during the May Day holiday in 2024, an increase of 40.5% over the same period last year.
At present, China is entering the "visa-free era" with more and more countries. As of early March 2024, China has concluded visa exemption agreements covering different passports with 157 countries, achieved full visa exemption with 24 countries, and reached agreements or arrangements with 44 countries on visa simplification.
In Shanghai, in addition to visiting popular attractions such as the Bund and Shanghai Tower, some unique cultural experiences are also popular with foreign tourists. Walking in the Yu Garden Scenic Area at night, you can see tourists dressed in traditional Chinese costumes such as Hanfu from time to time, and there are also some foreign faces. An Italian tourist said that he particularly likes Chinese culture, so he came to experience it, and specially chose a set of clothes related to "fish", in Chinese, "more than every year" has a good meaning. Malaysian tourists said that because they watched a lot of Chinese costume dramas, they wanted to experience Hanfu shooting when they traveled to China. According to reports, with the increase in inbound tourists, some Hanfu photo shops in the Yuyuan Garden Scenic Area during the "May Day" holiday have foreign tourists come to spend almost every day.
Foreign tourists experience Hanfu in China Source: CCTV Finance
From the "Ice and Snow Carnival" at the beginning of the year, to the "New Year's Flavor Economy" during the Spring Festival, and then to the "May Day" outing, new consumption hotspots continue to emerge, promoting the continuous expansion of consumption. Holiday consumption continues to heat up, reflecting the vitality and potential of the mainland consumer market.
(Poster News Editor Wang Jinchuan, Comprehensive CCTV News, Chinanews, Chao News, etc.)