2021 is an extraordinary year for Chinese automobiles, with global car companies facing a "lack of core" crisis, high raw material prices, and many unfavorable factors such as the century epidemic and century-old changes. However, in the case of a significant increase in difficulties and challenges, China's automobile industry has bucked the trend and stepped out of a beautiful upward line, among which new energy vehicles have shown their strong development resilience and endogenous power, and entered a new track of rapid development.
In 2021, Xiaopeng Automobile, which has sold more than 10,000 yuan for many consecutive months, won the 22nd China Patent Awards Design Gold Award, and climbed on the podium of the "Oscar of the Patent Industry", becoming a well-deserved "new car-making force" of the times. Today, we enter the headquarters of Xiaopeng Motors to find the secret of Xiaopeng Motors' success.
Chapter 1: A Good-Looking Skin Bag
With the development of science and technology and the progress of society, the automobile has become an indispensable commuting tool in people's daily lives. In the process of buying a car, what do users value more?
We conducted a random interview on the appearance, appearance, performance and other aspects of the car. The interview found that there are not a few users who choose appearance and appearance, especially young women. The first-line sales of Xiaopeng Automobile tell us that the users of Xiaopeng Automobile are positioned as young people after 90 and 00, most of them are more interested in the appearance of the car, and they will enter the store for consultation because the car looks good, and place orders after further understanding and test driving.
The beautiful appearance and good-looking leather bag have played an important role in the market expansion of Xiaopeng Automobile.
In 2021, the G3, a smart car independently developed by Xiaopeng Motors, won the Gold Medal for Design at the 22nd China Patent Awards. Being able to achieve such excellent results is inseparable from its excellent design strength and excellent design performance. The designer of Xiaopeng Automobile said: "We insist on doing original and breakthrough design, adhering to the thinking of user experience as the core to design, which is the design concept of Xiaopeng Automobile. Regarding design, first, to be pure, basically all model design is very simple, there is not a lot of redundant things, we hope to use the simplest and most restrained language to express the ultimate beauty; second, as far as possible to do the ultimate, can not be pure and simple; third, is to have the spirit of exploration, to continue to surpass the original to do things, in addition to the styling design, but also to enhance the user experience, so that users more convenient, can not just stay in the dimension of good looks. ”
Compared with developed countries, the mainland's automotive industry started late. From the establishment of China's first automobile manufacturing plant in 1953 to the car manufacturing enterprises that are blooming everywhere today, it has only been less than 70 years. For more than 70 years, the mainland's economy has taken off rapidly, from the bicycle power in the 1980s to the automobile power today, witnessing the continent's great progress in the industrial field and manufacturing industry. In this rapid development process, there has been a take-ism, but also from the simple production and manufacturing to innovative research and development, major car companies are also paying more and more attention to their own design and development and intellectual property protection.
The appearance patent gold award won by Xiaopeng Automobile is not only the recognition of domestic automobile design by authoritative institutions, but also the achievements of mainland automobile companies in independent research and development. But a good product, only the appearance of bright and beautiful is far from enough, the inner strength of science and technology is also very important, only to do the show outside wisdom in order to truly win the love and trust of users.
Chapter 2: Interesting Souls
In March 2021, Xiaopeng Automobile launched the NGP 3,000 km expedition challenge, starting from Guangzhou and finally reaching Beijing via Shantou, Quanzhou, Wenzhou, Hangzhou, Shanghai, Nanjing, Qingdao and Jinan.
This expedition is an unprecedented challenge in the industry, and the protagonist is the high-speed NGP intelligent navigation assistance function independently developed by Xiaopeng Motors. The P7 team traveled a total of 3675 kilometers for 8 consecutive days, with an average of 2930 kilometers per vehicle high-speed NGP. Xiaopeng Motors hopes that through this long-distance and long-term experience and exploration, users will know the high availability, high stability and coverage of its various scenes of Xiaopeng's NGP products.
Xiaopeng's NGP function, through the way of assisted driving, can alleviate the owner's long-distance driving fatigue and anxiety, while Xiaopeng Automobile's charging network along the road in China can solve everyone's long-distance charging needs in real time. In order to eliminate some tram users do not dare to run long distances, do not dare to go on the high speed concerns.
With the advantages of the end-to-end full-stack self-development system and the R&D investment with a high revenue ratio, Xiaopeng Automobile has accumulated a large number of scientific and technological research and development achievements. Good technology needs good protection, especially in the field of cutting-edge scientific and technological innovation. Autonomous driving technology has attracted much attention in recent years, and major car companies have invested in it. In the environment of scientific and technological research and development, it is more important to do a good job in the protection of intellectual property rights. Xiaopeng Automobile's intellectual property protection work has also been done in an orderly manner.
Xiaopeng Motors' NGP (Intelligent Navigation Assisted Driving Function) technology has laid out hundreds of patents. At the same time, it has also applied for a lot of software copyrights, with the deepening of research and development, continuous iteration of technology, continuous evolution of functions, Xiaopeng's intellectual property construction is also growing with the times.
Chapter Three: The Spirit of Exploration
Have you ever imagined that one day you would be able to drive your car off the limits of the road and fly freely in the sky? Have you ever imagined that one day you would be able to ride a robotic horse and walk around the hustle and bustle of the city? All this seems to be a fantasy story, but with the blessing of science and technology, it is possible to become a reality and step by step into our lives.
While going abroad and exploring overseas markets, Xiaopeng also set his sights on the future. At the 1024 Technology Day, Xiaopeng Motors announced that its 6th generation of "flying cars" is expected to achieve mass production in 2024. At the same time, there is also a machine horse named "Little White Dragon", which also met with the public at this conference.
The body of Xiaopeng Automobile is also equipped with many practical functions. Cool rain of lights, solar roof device with automatic cooling, self-collision-proof door... The functional designs required by these realities have become a reality under the nurture of Xiaopeng Automobile designers, bringing a better user experience for car owners and accumulating materials for intellectual property protection.
Scientific and technological innovation is inseparable from the protection of intellectual property rights, and the achievements of intellectual property rights are also accompanied by the development of scientific and technological innovation, and the two complement each other and complement each other. From crossing the river by feeling the stones, moving forward in the process of climbing and rolling, to constantly exploring and innovating, moving forward with the burden of its own brand and accelerating its growth, Xiaopeng Automobile takes the enhancement of independent innovation ability and strength as its inevitable choice, and uses intellectual property rights to build a moat for innovative achievements.
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Good-looking skin bags, interesting souls and exploratory spirit, this is the intellectual property story of Xiaopeng Motors.
While creating the "smart car" of its dreams, Xiaopeng Automobile is also constantly excavating and improving its own intellectual property construction, transforming it into a solid barrier for scientific and technological innovation achievements, and the newborn calves of the past are increasingly becoming competitors on the world automotive stage.
Development does not stop, struggle for an infinite period. As a new car-making force in China's automobile industry, we sincerely hope that "Xiaopeng Run" will run on the innovation road of the Guangdong-Hong Kong-Macao Greater Bay Area, run on the highway of reform and opening up, run on the road of China's independent brands to the world' endeavor, and contribute to the realization of the great policy of intellectual property power.
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