Porsche, which was once rated by Hurun Report as the most popular car brand for China's richest people, has recently been defended by a large number of car owners due to the problem of allocation reduction. In response, Porsche finally apologized publicly on April 30 and said that it had set up a task force and hoped to find a solution as soon as possible.
However, in the face of the official thousand-word response, netizens did not buy it, and said that "saying it is equal to not saying it", and some ridiculed "fortunately can't afford to buy a Porsche, otherwise it would be more annoying"...
Image source: Visual China
The reduction of electric steering column was defended by the owner
It is reported that after a large number of car owners complained about the reduction of the Porsche ordered recently, the free installation previously promised by the official was cancelled and replaced by a 2300 yuan voucher compensation.
On the black cat complaint platform, many car owners provided contract documents show that Porsche previously told car owners that due to the serious shortage of semiconductor production capacity, it was necessary to temporarily adjust the product configuration on the vehicle, adjust the original electric steering column to temporarily use the manual steering column, and ensure that the owner would be notified immediately after the purchase of the electric steering column was completed, and the installation would be free of charge.
But soon after, the measure of installing electric steering columns for free was canceled, and instead the owner was given a 2300 yuan voucher compensation. It is reported that it takes about 30,000 yuan to install electronic steering columns separately in 4S stores, so Porsche's move has caused a large number of car owners to be dissatisfied.
A car owner said that he ordered a Porsche Cayenne at the end of April last year, when the vehicle configuration list clearly showed the steering wheel electric adjustment, but at the end of November last year, he learned that the steering wheel electric adjustment was temporarily not installed because of the lack of chips, and then reloaded, and as a result, after a few months, he learned from the Internet that Porsche China cancelled this reload at the end of March, but the official did not inform him of the news, but he inquired about the sale to learn the situation, thinking that this is "obviously fraud". In addition, many car owners complained about Porsche's "robbery behavior", hoping that Porsche would install electric steering columns or compensate 30,000 cash.
In the state of the official Weibo, there are also many netizens commenting on "return my electric steering column", it is reported that on the evening of April 27, Porsche's official Weibo live broadcast was also subjected to a large number of Porsche car owners brushing the screen to protect their rights...
Porsche publicly apologized
In this regard, on April 30, the Porsche Press Center issued a letter from Porsche China to the owner, apologizing to the owner for the reduction of the electric steering column.
Porsche China said that the global shortage of semiconductor capacity is still very serious. The continued COVID-19 pandemic, particularly the widespread spread of the Opmi kerong virus, has exacerbated the situation. After much coordination, Porsche headquarters is still unable to estimate the arrival time of the chips related to the electric adjustment function. This means that the previous recovery and replacement plan will leave customers in constant uncertainty and indefinite waiting.
Therefore, at the end of the first quarter of this year, Porsche headquarters was forced to decide to cancel the resumption of the replacement plan for the steering column with electric adjustment function. Porsche China immediately authorized Porsche Centres across the country to proactively inform and communicate with relevant customers.
Porsche expressed its understanding of the disappointment of the affected customers with this adjustment and the mood to express their opinions. To this end, a task force has been quickly set up, led by Porsche Headquarters and Porsche China, to jointly study all the possibilities with the relevant suppliers, hoping to find a solution as soon as possible.
In addition, Porsche said that since March this year, the sudden recurrence of the epidemic in China and related prevention and control measures, as well as the epidemic that has continued overseas to this day, have increased the difficulty of communication and coordination. I hope to get the understanding of customers to give more time to try to find a solution.
However, in response to this, netizens do not seem to buy it, have said that "said is equal to did not say", some think that Porsche domestic and foreign standards are not the same, "foreign refund of 1200 US dollars, domestic 2300 vouchers are really drunk"; and some ridicule "fortunately can not afford to buy Porsche, otherwise more annoying"...
The world's largest single market is in China
As a well-known luxury car brand, Porsche has not only been rated by Hurun Report as the most favored car brand for China's richest people, but also has been in a leading position in the global single market in recent years.
Porsche official data shows that in 2021, Porsche delivered 301915 vehicles worldwide, of which Porsche delivered 95,671 vehicles in the Chinese market in 2021, an increase of 8% year-on-year, becoming the world's largest single market for the Porsche brand for 7 consecutive years.
In terms of specific models, SUV models continue to be the best-selling models in the Chinese market, and the new car deliveries of the luxury sedan Panamera increased by 26% year-on-year, while sales in the Chinese market accounted for more than half of the total global Panamera sales. The influence of the two-door sports car in the young consumer group is also increasing, and the legendary sports car 911 has increased by 67% year-on-year, achieving double-digit growth for two consecutive years. The mid-engined sports car 718 continues its market segment leadership with a market share of 74%. In addition, Porsche's first pure electric sports car, the Taycan, has now launched four spin-off models in China and set a record delivery of 7,315 units in 2021.
By the end of 2021, Porsche will have 140 sales outlets in China. In the financial business and the changing car business, Porsche financial services contracts signed more than 47,000 in 2021, an increase of 16% year-on-year, the financial services market penetration rate exceeded 50%, an increase of 3 percentage points over 2020, and the porsche approved transaction volume of changing cars reached 7,501 units, an increase of 54% year-on-year, equivalent to 6 times that of 2016. Among them, 2314 changed cars were traded as online orders, accounting for more than 30% of total retail sales.
According to the latest data, in the first quarter of 2022, Porsche delivered 68,426 vehicles worldwide, of which 17,685 were delivered in the Chinese market, although it fell by 20% year-on-year, but it still ranked first in the world's single market.
At the beginning of this year, Hurun Report released the "2022 Hurun Zhishang Premium - China High-net-worth Group Brand Tendency Report", pointing out that the consumption scale of China's high-end market increased by 2% to 1.73 trillion yuan, and in the most favored car brands for high-net-worth people, Porsche also won the first place in the most favored car and sports car brands.
Source: China Fund News, China Fund News reporter Yishan
Editor on duty: Dong Xiaole