In response to the recent incident of car owners' rights protection caused by the reduction of allocation, on the 30th, Porsche China issued a "Letter from Porsche China to the Owner", apologizing to the owner and saying that it has set up a special working group and hopes to find a solution as soon as possible.
However, in the face of the official thousand-word response, netizens did not buy it, they said that "saying it is equal to not saying", and some ridiculed "fortunately can't afford to buy a Porsche, otherwise it would be more annoying"... What the hell is going on?
A large number of car owners rushed into the live broadcast room to defend their rights!
Why did Porsche get angry?
On April 27, the new Porsche's first pure electric crossover multi-purpose vehicle (CUV), the Taycan Cross Turismo, was launched live in China. But in the live broadcast room, what attracts more attention than the new car is the influx of a large number of rights protection car owners.
Because the comment function was not turned on in the live broadcast, these owners have changed their names to "Porsche suspected of sales fraud", "Porsche also gave me electric steering column" and other names, and relayed the screen by swiping gifts.
It is understood that the incident originated from a number of car owners complaining that the Porsche they ordered was officially reduced for no reason.
When buying a car, Porsche promised to temporarily reduce the vehicle to a manual steering column due to insufficient chip supply, and then upgrade it to an electric steering column free of charge. However, after the consumer picked up the car, Porsche did not honor the original free upgrade plan, and only provided a voucher of 2300 yuan as compensation. The cost of installing electronic steering in 4S stores is as high as 30,000 yuan.
Consumers cannot accept this. "I can't believe that such a big luxury car brand can openly play a rogue!" One Panamera owner said so.
In addition, according to China News Weekly, Porsche has accumulated a total of 135 complaints on the black cat complaint platform, of which 97 have appeared in the last 30 days. The number of car owners who have lodged collective complaints against Porsche has reached 86.
According to a number of Porsche owners, there are currently hundreds of people in the rights protection group, and porsche sales staff have proposed more than 20,000 new cars involved in the above problems when communicating with the 12315 staff, including Cayenne, Taycan, Paramela, and a small number of Macan. Except for the Macan, which is priced at 500,000 or 600,000 yuan, the other models are priced at more than one million yuan.
It is worth mentioning that Porsche's promise to upgrade the electric steering column for free afterwards was to sign an official document with some customers. The letter stated that Porsche guaranteed to work with suppliers to expedite the procurement of the required parts. Once the purchase is complete, the electric steering column can be installed, and Porsche will immediately notify the owner to carry out the free retrofitting.
However, the notification letter for the cancellation of the free reload service came unexpectedly. In the notification letter, Porsche said that due to the unknown time to solve the problem of parts shortage, the vehicle can only be equipped with manual adjustment steering column. In response to this matter, Porsche will provide a goodwill compensation of 2300 yuan voucher.
This makes many car owners very annoyed. And some car owners broke the news that after confirming with the 4S store personnel, the scope of use of the compensated 2300 yuan voucher is only after-sales. The owner said that it takes about 30,000 yuan to restore the configuration of the electric steering wheel first, and the second 2300 yuan voucher can only be used for after-sales maintenance and other consumption deductions. "This is a plan to send beggars, and 'goodwill', who is disgusting?"
On the black cat complaint, one car owner mentioned that he ordered a Cayenne at the Porsche 4S store in Cixi in September 2021. In March 2022, he learned online that the vehicle had been replaced by a global chip shortage and that the electric steering column (i.e. the electricly adjustable steering wheel) had been changed to a manual steering wheel. After confirming with the 400 hotline, I asked the 4S store, and after repeated urging, I was told that the manufacturer cancelled the accessory and changed it to compensate the store voucher of 2300 yuan, which was rejected by him and asked the 4S store to continue to give feedback to Porsche.
Porsche apologizes urgently!
Netizens are even angrier
In this regard, on April 30, the Porsche Press Center issued a letter from Porsche China to the owner, apologizing to the owner for the reduction of the electric steering column.
Porsche China said that the global shortage of semiconductor capacity is still very serious. The continued COVID-19 pandemic, particularly the widespread spread of the Opmi kerong virus, has exacerbated the situation. After much coordination, Porsche headquarters is still unable to estimate the arrival time of the chips related to the electric adjustment function. This means that the previous recovery and replacement plan will leave customers in constant uncertainty and indefinite waiting.
Therefore, at the end of the first quarter of this year, Porsche headquarters was forced to decide to cancel the resumption of the replacement plan for the steering column with electric adjustment function. Porsche China immediately authorized Porsche Centres across the country to proactively inform and communicate with relevant customers.
Porsche expressed its understanding of the disappointment of the affected customers with this adjustment and the mood to express their opinions. To this end, a task force has been quickly set up, led by Porsche Headquarters and Porsche China, to jointly study all the possibilities with the relevant suppliers, hoping to find a solution as soon as possible.
In addition, Porsche said that since March this year, the sudden recurrence of the epidemic in China and related prevention and control measures, as well as the epidemic that has continued overseas to this day, have increased the difficulty of communication and coordination. I hope to get the understanding of customers to give more time to try to find a solution.
However, in response to this, netizens do not seem to buy it, have said that "said is equal to did not say", some ridicule "fortunately can not afford to buy Porsche, otherwise more annoying" ...
Porsche's largest single market in the world is in China
Porsche official data shows that in 2021, Porsche delivered 301915 vehicles worldwide, of which Porsche delivered 95,671 vehicles in the Chinese market in 2021, an increase of 8% year-on-year, becoming the world's largest single market for the Porsche brand for 7 consecutive years.
In terms of specific models, SUV models continue to be the best-selling models in the Chinese market, with the delivery of new cars in the luxury sedan Panamera up 26% year-on-year, while sales in the Chinese market account for more than half of the total global Panamera sales. The influence of the two-door sports car in the young consumer group is also increasing, and the legendary sports car 911 has increased by 67% year-on-year, achieving double-digit growth for two consecutive years. The mid-engined sports car 718 continues its leadership position in the segment with a market share of 74%. In addition, Porsche's first pure electric sports car, the Taycan, has now launched four spin-off models in China and set a record of 7,315 units delivered in 2021.
By the end of 2021, Porsche will have 140 sales outlets in China. In the financial business and the changing car business, Porsche financial services contracts signed more than 47,000 in 2021, an increase of 16% year-on-year, the financial services market penetration rate exceeded 50%, an increase of 3 percentage points over 2020, and the porsche approved transaction volume of changing cars reached 7,501 units, an increase of 54% year-on-year, equivalent to 6 times that of 2016. Among them, 2314 changed cars were traded as online orders, accounting for more than 30% of total retail sales.
According to the latest data, in the first quarter of 2022, Porsche delivered 68,426 vehicles worldwide, of which 17,685 were delivered in the Chinese market, although it fell by 20% year-on-year, but it still ranked first in the world's single market.
At the beginning of this year, Hurun Report released the "2022 Hurun Zhishang Premium - China High-net-worth Group Brand Tendency Report", pointing out that the consumption scale of China's high-end market increased by 2% to 1.73 trillion yuan, and in the most favored car brands for high-net-worth people, Porsche also won the first place in the most favored car and sports car brands.
Source: 21st Century Business Herald, China News Weekly, Hurun Report
Editor: Siyu Liu
Review: Xin Zhang
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