Thousands of calls began to come out, and porsche owners finally waited for the official official response. On April 30, Porsche issued a "Porsche Letter to Chinese Car Owners": In the second half of 2021, we learned from headquarters that in order to ensure the timely delivery of vehicles, the steering column equipped with electric adjustment function of some models was replaced by manual adjustment to ensure that the steering wheel position adjustment function can still be achieved after the delivery of the vehicle. At the same time, it is planned to restore this function through modifications after the relevant chip shortage link. In the first quarter of this year, Porsche headquarters decided to cancel the subsequent replacement plan, which caused dissatisfaction among car owners. We have quickly set up a task force, led by Porsche Headquarters and Porsche China, to work with relevant suppliers to study all possibilities and hope to find a solution as soon as possible.
For the official response, many netizens did not buy it, and they said bluntly", "two sentences, said a lot", "said a bunch of nonsense", "said is equal to not said, directly to the solution is not enough", "said a lonely"...
According to the automotive industry concern report, a large number of Porsche owners to the complaint platform feedback, said that their order of Porsche was officially unexplained reduction, the original Porsche official promised to temporarily reduce the vehicle to "manual steering column" due to insufficient chip supply, the follow-up will be free for the owner to upgrade the "electric steering column", but now Porsche has changed its mouth not to upgrade for free, only provide 2300 yuan voucher compensation, and in the 4S store separately installed electronic steering column needs 30,000 yuan.
In response to the above questions, the relevant person in charge of Porsche China replied that in July 2021, Porsche China authorized Porsche centers across the country to actively inform customers affected by this on the issue of steering columns, and then each Porsche center gradually communicated with relevant customers in batches. The relevant person in charge said that porsche headquarters was still unable to determine the estimated implementation time of the previous plan after many efforts to coordinate, so it was forced to make a decision in March this year to cancel the resumption and replacement plan of the steering column with electric adjustment function in some vehicles. This decision was mainly affected by the 2022 models, which were mainly delivered after November 2021. Porsche China immediately authorized porsche centers across the country to actively inform and communicate with relevant customers, and provided 2300 yuan of offspring vouchers to compensate for the inconvenience caused by the adjustment of the steering wheel position from electric to manual, and Porsche China authorized dealers also actively communicated with customers at the first time and gave reasonable compensation as much as possible to explore solutions.
On sina's black cat complaint platform, more than seventy consumers have filed complaints about this problem. The Porsche models involved were mainly Cayenne, Taycan, Paramela, and a small number of Macan. Except for the Macan, which is priced at 500,000 to 600,000 yuan, the price of other models is more than one million yuan.
In the context of the global impact of chip and parts supply, through the temporary reduction to ensure vehicle delivery, to be relieved by the subsequent supply of parts and chips and then reload the appropriate accessories for the owner, this mode of operation is what many car companies have tried to use, and as a pure import brand, its chip shortage and parts supply impact is obviously more serious, many Porsche owners also expressed understanding of this, but Ben promised to upgrade to "electric steering column" for free, and finally only provided 2300 yuan of offspring gold coupons, This practice has aroused the resentment and dissatisfaction of a large number of car owners.
As a result, at the Porsche Taycan Cross Turismo live broadcast conference held on April 27, Porsche encountered a large number of car owners. According to the live broadcast screen, many users with Porsche words, such as "Taurus Porsche returned my electric steering column", "Porsche robbery or not return your 2300 flying scroll", "Porsche fraud manual steering wheel", "Guangdong Porsche returned my electric steering column", etc., look quite funny and interesting. In addition, this scene also occurred under the official Weibo of @Porsche, and many netizens commented that "I also have electric steering column", "Differential treatment, it is really not OK"... Seeing such a scene, many netizens even joked: the comment area is even more wonderful than the live conference!
From the Porsche live broadcast "overturning" incident, Porsche China proposed no longer restore the power adjustment function of the steering column worth 30,000 yuan, but only provide 2300 yuan of offspring vouchers program obviously failed to let most car owners accept, and today the official response to the "reduction" incident, in fact, as netizens said "said a bunch of nonsense", the official did not put forward practical solutions for the car owners' demands, but more like complaining and seeking the understanding of the owners.
Official data shows that porsche delivered 301915 vehicles worldwide in 2021, of which Porsche delivered 95,671 vehicles in China in 2021, becoming the world's largest single market for the Porsche brand for seven consecutive years. According to the latest data, Porsche delivered 68,426 vehicles worldwide in the first quarter of 2022, of which 17,685 were delivered in the Chinese market, still ranking first in the world's single market, which is enough to see the importance of the Chinese market for Porsche.
In fact, for many consumers who can afford Porsche, they understand the supply crisis that occurs under the chip shortage and agree with the official reduction of Porsche, but after the consumer picks up the car, Porsche did not honor the original free upgrade plan, but only provided a voucher of 2300 yuan as compensation. Consumers cannot accept this.
Hu Gang, a lawyer at Beijing Chaoyang Law Firm, believes that Porsche did not fulfill its promise of a free upgrade and instead provided only 2,300 yuan of vouchers as compensation, which is not reasonable for consumers. The notice issued by Porsche as the operator indicates that the operator acknowledges the fact that the vehicle has been reduced and promised to reload it afterwards. If the consumer agrees, it constitutes a change to the original contract and is legally binding on both parties. The notice is an important legal evidence for consumers to protect their rights. Since the two parties have agreed to reload, they should continue to perform according to the agreement. If the consumer chooses cash compensation, the amount of cash compensation should also be equal to the full cost of the reload. The compensation plan for the 2300 yuan voucher unilaterally proposed by the operator is suspected of breach of contract or is not fair and reasonable.
Source: Automotive Industry Concerns
WeChat public number: used car wisdom Pan Pan (id: carman228)
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