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The vulgar live broadcast exposed the chaos of the car 4S store and damaged the brand image

author:Xiao Ye said things

introduction

The vulgar live broadcast exposed the chaos of the car 4S store and damaged the brand image

With the rapid development of the Internet, the live broadcast industry has gradually become a popular way to disseminate content, and various types of live broadcast content have emerged in an endless stream, among which car live broadcast is also a popular form of content. However, there has been a recent incident about the live broadcast of the car that has aroused heated discussions among the public, and the female anchor of a well-known brand's 4S store has accidentally exposed the bottom of her skirt many times because of vulgar actions in the live broadcast, which not only shocked the audience, but also directly led to the damage to the brand image, triggering in-depth thinking about the chaos of the live broadcast of cars.

The vulgar live broadcast exposed the chaos of the car 4S store and damaged the brand image

The beginning and end of the vulgar live broadcast event

At first, the addition of the female anchor did attract a lot of attention to the show, and the audience also enjoyed the details of various cars up close through her lens, and the whole live broadcast atmosphere was very enthusiastic. However, just when the audience thought it was just a pure car live show, the female anchor accidentally exposed the bottom of her skirt during a live broadcast, which was completely recorded by the camera, and immediately caused an uproar on the Internet.

Reflections triggered by the live event

The vulgar live broadcast exposed the chaos of the car 4S store and damaged the brand image

For a while, the discussion about this vulgar live broadcast incident continued to ferment on major social platforms, and many netizens condemned the behavior of the female anchor, believing that her behavior was very unprofessional and brought a bad audio-visual experience to the audience. At the same time, some netizens have begun to reflect deeply on the content of car live broadcasts, and they believe that there is a certain chaos in the current car live broadcast market, which is full of a large number of vulgar content and personality cults, which have deviated from the original professionalism and public welfare.

In fact, it was not once or twice that the female anchor accidentally exposed the bottom of her skirt during the live broadcast, but this situation happened many times, which also made many viewers wonder if this was just an accident, or if the female anchor deliberately created controversy to attract more eyeballs and attention. It is undeniable that the competition in the live broadcast industry is indeed very fierce, and in order to quickly improve their popularity and traffic, some anchors may adopt some abnormal methods, which also brings certain psychological pressure and negative demonstrations to other practitioners.

The live streaming industry needs self-discipline and regulation

In fact, no matter what profession you are engaged in, you should be in a down-to-earth and hard-working manner, and win the recognition of others with strength and professionalism, rather than becoming popular quickly through some vulgar behaviors, which is also a great harm to the development of the entire industry. It is precisely because some people can always win attention through vulgar content that more practitioners will begin to follow suit, so that the audience's vision and aesthetics will be distorted to a certain extent, and it is easy to form some wrong value orientations.

Of course, the audience's tastes and needs are also one of the important factors affecting the live broadcast content, they are more inclined to watch some sensational and sensational content, and they may lack interest in professional and public welfare content, which also brings certain challenges to practitioners. But in any case, in the long run, the live broadcast industry can only continue to develop and deliver more meaningful information to the society only by insisting on high-quality content creation and guiding the audience to accept more beneficial positive energy.

On the other hand, live streaming platforms and related brands also need to conduct stricter review of content to avoid the emergence of vulgar content, protect the audio-visual rights and interests of audiences, and also provide certain guidance and training to practitioners to understand what kind of content is truly valuable and how to attract the attention of audiences, so as to build a healthy and positive live broadcast environment.

The vulgar live broadcast exposed the chaos of the car 4S store and damaged the brand image

epilogue

Only by making more people aware of the harm of vulgar content can we form a strong public opinion supervision force and guide the live broadcast industry to develop in a healthier and more beneficial direction, and also hope that brands can learn lessons from this incident, strengthen the selection and management of anchors, and present more high-quality content to the audience.

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