LIAO Xionghui, CEO of BAIC Ruixiang, has been an executive for a long time, but he is good at sales

Operator Finance Wan Huan Xi / Wen

A few days ago, BAIC Ruixiang Company's 2022 New Year launch ceremony was officially held, and Liao Xionghui also participated in this event as the company's CEO, although many people are not familiar with Liao Xionghui, in fact, he is a professional automotive person with rich industry experience, and operator finance and economics try to reveal his past resume.

BAIC Ruixiang is a brand new brand launched after the bankruptcy and restructuring of BAIC Yinxiang

Relevant information shows that Liao Xionghui has been working in car companies for many years and has rich experience in the industry, and he has previously worked in many car companies.

According to the data, Liao Xionghui works for Geely Group, Shanghai Huapu Automobile and Beiqi Foton Co., Ltd. Aoling brand. During this time, he held important positions in both marketing and sales. At that time, he successively served as the strategy and marketing research manager of Zhejiang Geely Holding Group, the vice president of marketing and general manager of the sales company of Shanghai Huapu Automobile Co., Ltd., and the deputy general manager and general manager of the sales of the Aoling brand of Beiqi Foton Co., Ltd.

In 2009, Liao Xionghui joined Lifan Automobile, where he served as vice president of Lifan Co., Ltd. and general manager of Chongqing Lifan Automobile Sales Co., Ltd.

According to relevant information, Liao Xionghui actually submitted a resignation application to the company in November 2013, and after almost half a year, Liao Xionghui did not disclose his own traces. Until the end of March 2014, Liao Xionghui appeared at the BAIC Phantom Speed Conference, and at that time he was the copy director of the BAIC Vehicle Division.

In 2016, Liao Xionghui, who also served as the copy director of the vehicle business headquarters of BAIC Group and the deputy general manager of Jiangxi Changhe Automobile Co., Ltd., left his original post the following year and went to Handeng.

In the years since his departure, Liao has served as general manager of Hanteng Automobile Sales Company and vice president of Hanteng Automobile Co., Ltd.

However, in 2021, Liao Xionghui returned to BAIC, and after his return, Liao Xionghui became the CEO of BAIC Ruixiang.

Although Liao Xionghui himself has worked for many companies, he is in his position and seeks things, and I believe that he will also create more economic benefits for the company in the near future.

BAIC Yinxiang, which is related to BAIC Ruixiang, jumped from 50,000 units per year to 268,500 units between 2014 and 2016, setting an industry record and reaching a peak of 300,000 units per year in 2017.

However, after the reshuffle of the automobile market in 2018 and the continuous capital chain breakage of BAIC Yinxiang, the suspension of production by the depot, the employee holiday, and the protection of dealers' rights, BAIC Yinxiang announced a complete suspension of production. In 2019, the Chongqing Municipal Government and BAIC Group reached a Strategic Restructuring Agreement to bankrupt and reorganize BAIC Yinxiang.

In early March 2019, the Chongqing court approved the bankruptcy restructuring plan of BAIC Yinxiang jointly conducted by Chongqing Municipality and BAIC Group, and the "new" brand is BAIC Ruixiang. Liao Xionghui's appointment as CEO of BAIC Ruixiang is obviously very suitable because he is very familiar with Chongqing.

(Editor-in-Charge: Linghua Kang)