Recently, another new car of BAIC Ruixiang - BAIC Ruixiang X3 was listed. A total of four models were launched, with prices ranging from 55,800 to 69,800 yuan. Compared with ruixiang X5, although the price is low, it also focuses on a 7-seat layout. The author can't help but sigh, 4520mm long, 2700mm wheelbase, actually 7 seat layout, I really don't know who gave BAIC Ruixiang such bold courage. It seems that BAIC Ruixiang, who understands Chinese consumers, is ready to cut a wave of "leeks".
Regarding "BAIC Ruixiang", there may be many people who are unfamiliar with this brand, but when it comes to "BAIC Yinxiang", the familiar feeling is believed to come back. Yes, "BAIC Ruixiang" is a new brand after the reorganization and renaming of "BAIC Yinxiang". It is worth mentioning that the efficiency of BAIC Ruixiang is leveraged, from the brand release to the product landing, it took only two months, and this "Ruixiang speed" had to be admired.
In August last year, BAIC Ruixiang's first product, the "big 7-seat all-scene SUV", baiqi ruixiang X5, was listed in Chongqing, and the new car launched a 5-seater and 7-seat version of a total of 10 models in one go, priced at 73,800-123,800 yuan. Along with this, there is also BAIC Ruixiang's new brand proposition of "chasing the light".
It is said to be "made for users", but it is difficult to find praise in the Ruixiang X5. The exterior and interior are decent, the technical atmosphere is slightly reflected, and the power is at the bottom level. However, the size of Ruixiang X5 is indeed remarkable, with 4788*1875*1730mm of length, width and height and 2815mm wheelbase already able to stand out from Haval H6, Changan CS75 PLUS, Geely Boyue and other competitors. However, overall, Ruixiang X5 is still just a mediocre product. Really compare, in this price range Changan Auchan, Jietu, etc. which is not better than it can play? Why should consumers choose a "new" brand that does not have the research and development background and strength, and has a historical "stain"?
In terms of sales, Ruixiang X5 is directly a mystery! Although you can find many so-called media test drive reviews on the Internet, BAIC does not announce the specific sales of Ruixiang X5. This operation, you savor.
On the other hand, the just-listed BAIC Ruixiang X3 is not much better. Although the continuation of the family design language is safe, the direct consequence is that the appearance value is still featureless. Compared with the traditional interior, it has lowered the overall score of the new car, and the subjective performance of ruixiang X3 is not the same. What's more,
Although the 4520*1790*1770mm length, width and height + 2700mm wheelbase are worthy of the positioning of compact SUVs, compared with Changan Auchan X70A, Dongfeng Fengxing SX6 and other competitors of the same level, Ruixiang X3's book data has no advantage at all. As for the "rich configuration" vigorously publicized by the official, mobile phone Interconnection, Bluetooth telephone, reversing image, brake assist system, uphill assist, tire pressure monitoring, etc., you tell me what is "no one has me"? Not surprisingly, Ruixiang X3 will re-follow the old path of Ruixiang X5.
Looking back at history, the former BAIC Yinxiang is still very attractive, and the low-priced phantom speed SUV once occupied one of the popular models, which further helped the market performance of BAIC Yinxiang. Between 2014 and 2016, BAIC Yinxiang's annual sales jumped from 50,000 units to 268,500 units, setting an impressive industry record. However, since 2018, BAIC Yinxiang has been plagued by negative factors, a series of events such as broken capital chains, suspension of work and production, dealer rights protection, etc., coupled with the reshuffle of the automobile market, BAIC Yinxiang ushered in Game Over.
After the transformation now, although BAIC Ruixiang still has to solve many historical problems left over from the "predecessor", from the overall situation, the top priority is to survive, how to let dealers and consumers regain confidence in the brand, which is the most critical. In the current era, word of mouth and quality are the fundamental solutions to the problem, which has been proved by BAIC Phantom Speed with personal experience. However, as far as the current situation is concerned, BAIC Ruixiang still provides consumers with the old fuel vehicle platform and powertrain technology, which is obviously difficult to convince.
In addition, from the official website, there are currently 22 dealers in BAIC Ruixiang, and too few offline channels are bound to hinder the brand's staking. Although BAIC Ruixiang has previously proposed that "in the future, it will build a variety of online and offline channels including offline experience centers, city exhibition halls, mobile booths, smart stores, online marketing platforms", but the big cake market will not be reimbursed.
In the future, BAIC Ruixiang can not re-replicate the original glory, can only be left to time to answer. As for BAIC Ruixiang, many netizens have also expressed different views, may wish to take a look at it together!
Judging from the comments of the majority of netizens, there is no doubt that it is still a voice of doubt. It seems that for the users of the Yinxiang era, the deep sting is still difficult to forget.
Jianghu Car Review:
There is no doubt that BAIC Ruixiang definitely wants to reproduce the glory of the Yinxiang phantom speed era. In Ruixiang's view, he knows Chinese consumers very well, and believes that Chinese users are emotional and like to be greedy and cheap, as long as the surface of the product is not far away, and then pull down the price, it will be able to harvest in large quantities. As for the product quality problems and after-sales service in the later stage, in the face of sales, it is not important. However, the author would like to say that the era of phantom speed is gone, and today's Chinese car market has no shortage of independent brands and models that are really doing well, which not only have good looks, but also have a strong inner strength. It is also very important that users who have suffered losses are still staring at it. Obviously, BAIC Ruixiang's wishful thinking may be wrong.
The name of the model is the same as BMW, but in the final analysis, it is still a "ma bao", without the brand name in front of baiqi, this mother, afraid that Ruixiang is nothing. However, the author is also curious, once suffered losses, why did Beiqi forget so quickly? Aren't you afraid that your name will be ruined? Then, whether it is a "new life" after bankruptcy and reorganization or a "vest", we will continue to pay attention!