At present, there are many domestic positioning high-end new energy vehicle brands, but most of them are the fate of the collapse of the middle road, and those who are still alive are somewhat struggling, but the independent brands catch up with the new energy train, and the pace of pursuing high-end cannot be stopped, which is not, another positioning high-end luxury intelligent car brand has surfaced, and its first model has been clearly benchmarked against the Porsche Taycan, which is expected to be priced at about 800,000 yuan.
The brand named Binli Automobile, you read it right, not Bentley, is Binli, not to mention whether there is a suspicion of rubbing harmonics, Binli Automobile really has a certain connection with Bentley, its brand founder Su Weiming actually has a lot of beginnings, entered Daimler-Benz Company in 1995, and then entered Volkswagen China, and has served as the general manager of the sales and marketing department of Beijing Jeep Automobile Co., Ltd., the vice president of Volkswagen Group (China), the global executive vice president of Volkswagen Group and other important positions.
Therefore, because of the affiliation between Bentley and Volkswagen, Bingli Automobile and Bingli do have a certain relationship, although it is a bit far-fetched, but it can also be seen as a tribute to the top car brands under the old owner, and also convey its high-end brand positioning.
Bingli Automobile currently has a registered capital of US$200 million, the parent company is BeyondCa HK Limited, and at the product research and development level, the participation of Beijing Great Wall Huaguan Automobile R&D Co., Ltd. has given Binli Automobile the strength endorsement.
In the list of shareholders of Binli, there are You Zheng, who is currently the executive director and deputy general manager of Dongfeng Motor Group, and Liao Xianzhi, chairman of Wuhan Dongfeng Insurance Brokerage Co., Ltd., because of the addition of Dongfeng Motor, it is very likely to become the foundry of Binli Automobile in the later stage, which shows that Binli Automobile is not a gimmick enterprise of PPT car manufacturing.
Su Weiming himself, who has rich experience in the field of intelligence and travel, has made outstanding contributions to promoting the electrification and intelligent transformation of Volkswagen during his tenure in Volkswagen China, and promoted the joint venture cooperation projects of Volkswagen and Jianghuai Automobile, and created travel solutions such as Yi driving intelligence.
It is reported that the first model launched by Binli Automobile will be benchmarked against the Porsche Taycan, and the corporate introduction of Binli Automobile also reads "We are committed to providing people with a healthy and pleasant lifestyle, creating a luxurious intelligent new energy vehicle and providing butler-style ecological services."
Although the domestic new energy track is slightly crowded, but in the real high-segment competition, there is a lack of a strong brand, therefore, Binli Automobile cut into the battlefield with a high-end posture, which can be called finding a pure land, but in the face of Tesla and many new domestic car brands, whether Binli Automobile can successfully enter the game is still unknown.