The new car-making force "Binli Automobile" was born! The founder is a really big bull character

With the decline of subsidies for the promotion of new energy vehicles, it is not necessarily the best time to enter the camp of new car-making forces now. But in the face of the trillion-level track of automobiles, there are still capital and enterprises eager to try.

According to automotive business review, the news that Su Weiming, former global executive vice president of Volkswagen Group and current CEO of Renault China, has left Renault China to start a business has spread.

As a legal person, he established two new companies, namely Beijing Binli Automobile Technology Development Co., Ltd. and Beijing Binli Information Technology Co., Ltd., the former's main business is the production of intelligent electric vehicles, and the latter includes auto parts sales, engineering and technology research, product design, etc.

According to insiders, The first new car of Bingli may be a product of the benchmark Porsche Taycan, a high-performance four-door pure electric coupe that focuses on luxury and intelligence.

At the same time, for the name of "Binli" car, netizens are also happy to ridicule, after all, "hit the name" Bentley car, the popularity is directly full, Bentley car to see also call the insider.

However, unlike the previous layman's entrepreneurship, Su Weiming has a deep experience in the automotive industry and is considered to be the top figure in the Chinese Chinese circle of the automotive industry.

Born in 1966, a native of Singapore, Su Weiming has been with the Volkswagen Group for 16 years, making him the highest-ranking Chinese in the Volkswagen Group.

In March 2005, he left Daimler to join the Volkswagen Group as a director and executive vice president of Volkswagen China, and then he was favored by Zhu Yanfeng, who was at the helm of China FAW at the time, and invited him to become the general manager of FAW-Volkswagen Sales.

Under Su Weiming's drastic reforms, FAW-Volkswagen sales increased by 12% and 37% in 2006 and 2007, respectively, and Su Weiming began to receive more attention.

This time, Su Weiming founded "Binli" Automobile, which is also recognized by enterprises in the automotive industry, and Dongfeng Company will invest in Beijing Binli Information Technology Co., Ltd. and oem for it.

Binli Automobile plans to release relevant information at next year's Beijing Auto Show and keep an eye on it in the future.