IAUTO
Speed Depth Attitude
Introduction |
2021/12/19
Some people are still squeezing their scalps to build cars, and some people are beginning to think about seeking new business in addition to building cars.
Author 丨 Cao Jiadong
Responsible editor 丨 Cui Liwen
Editor 丨Zhu Jinbin
I don't know when it became the most enthusiastic business of all capital predators. This boom has spread from major real estate and technology companies to Internet companies, and now it has set off a new round of competition without hesitation. How many people have fallen on the road of building cars, it seems that no one remembers, and what will continue to appear will be wave after wave of new people with hearts higher than the sky.
In the past week, the person who can best use the topic of "car building" to cause a sensation is Li Yinan, who was a former leader of Huawei's technology. On December 15, Li Yinan with the car brand Ziyoujia ("NIUTRON") official unveiled, no matter the Chinese name of "Niu Innovative Energy", how inseparable from the calf electric vehicle, Li Yinan's "one question three do not know" attitude is outrageous, seize the market outlet, and so on.
On the same day, the box car debut and brand conference was also held in Beijing, and two new models focusing on the B-end track were launched: the BM-400 main car, online car, taxi market, planning to achieve mass production in 2023; BM-600 for the high-end rental market, to meet the demand for high-quality travel, is expected to be mass-produced in 2024.
Regardless of the qualifications of these newly born new forces to set off a wave of car manufacturing, is China's new energy market really able to accommodate so many brands? In the past three years, the enterprises and individuals who want to build cars have died and been injured, and there are very few who can get their hands on them. Nowadays, after scarring and forgetting the pain, there are more and more people who are not in any fear of the market.
Niuchuang and Box Car have just held a routine brand launch, on the other hand, the long-buried future announced that it is not counted, and Su Weiming, former executive vice president of Volkswagen Group, has founded a technology company called "Binli", announcing that it will officially announce its product information at the Beijing Auto Show that will open in April 2022.
Given that the business scope of The company to which Binli belongs includes related businesses such as new energy vehicle manufacturing and auto parts manufacturing, it is difficult not to regard it as a member of the new force. What is more exaggerated is that among the five major shareholders of the parent company of Penley Automobile, you Zheng, deputy general manager of Dongfeng, and Liao Xianzhi, chairman of Wuhan Dongfeng Insurance Brokers, also include You Zheng, deputy general manager of Dongfeng. In other words, on the road to building a car, binli who has his back to the tree has to "toss" something big.
In contrast, Kia Motors, which is also related to Dongfeng, has become a bit depressed at this time. Although Dongfeng Motor had already announced that it would withdraw from Dongfeng Yueda Kia, when Dongfeng Group, which held 25% of the equity, officially announced its withdrawal from Dongfeng Yueda Kia and set the equity transfer price at 297 million yuan, it still could not bear to pity Kia, a brand that was not hurt by its father and loved by its mother.
After 19 years of mixing in China, the 25% stake in the joint venture is worth only a little money, which is really speechless.
Okay, after all this stuff, let's look back at Tesla, which has brought the auto industry into a crazy inner volume. When "selling cars" has long been reduced to daily life, when idle and idle, Tesla always wants to come up with something that is not. At the same time, Tesla launched a new peripheral product overseas: a belt buckle printed with the pattern of "Don't Mess With".
It is reported that this is a product launched by Tesla to celebrate the imminent completion of the Texas Gigafactory, (Don't Mess With) is a model of The Texas slogan "Don't Mess With Texas". In terms of price, the official website shows that this belt buckle is priced at $150 and is now sold out.
In contrast, Weilai, Lynk & Co, etc. sell some very practical things on the APP, is it particularly uninteresting?
Of course, there are actually many people in the company that can drum up those "riot operations" teslas that are more than enough. Just two days ago, a screenshot of the recruitment information released by Xiaopeng Motors on the relevant recruitment website was exposed on the Internet. According to the information, the position to be recruited by Xiaopeng Automobile this time is actually "senior ballistic design engineer".
To be more specific, the position requires relevant candidates to have a master's degree or above, and to graduate from aircraft design and ballistic design related majors; proficient in flight mechanics, orbital mechanics, missile flight mechanics and other knowledge; proficient in C/C++ programming languages, simulation software, ballistic power modeling, trajectory optimization algorithms, etc.; with more than 3 years of relevant job experience.
After being hired, the senior ballistic design engineer will be responsible for the overall program design of the small rocket, the numerical calculation of ballistic performance, the landing area and safety analysis of the small rocket, and the coordination of flight test and test data analysis, and put forward optimization suggestions.
As a result, no matter what ideas Xiaopeng Automobile has to promote such a project, watching Weilai' big brother release a new energy supplementary plan on NIO Day, and launch a new car ET5 that has a direct competitive relationship with P7, if you want to continue to maintain a leading position, the whole circle of new projects, it is understandable.
Looking back at the past week, almost all the hot spots in the automotive industry that can arouse attention are concentrated in various new energy-related enterprises. Perhaps this does not mean that traditional car companies have no rice to cook. After all, the listing of GUANGQI Honda, Infiniti's new QX60, and Haval Divine Beast all occurred in the same time period. It is only to say that as the Chinese market gradually departs from the process of the global auto market and cultivates a more suitable development logic, these emerging enterprises in China, whether good or bad, have already brought their own traffic.
Search for a week's car news, review the big and small car events, car anecdotes are all in [a week's car talk], see you next week!
| Cao Jiadong |
Gasoline running in the blood,
Only fast is not broken!