22/02/22
Lead
Also in Chongqing, on the one hand, it is ideal to actively layout production capacity, and on the other hand, it is the production state of Beijing Hyundai's half-stop work.
Author 丨 Cao Jiadong
Responsible editor 丨 Li Sijia
Edit 丨 Chic
When the new energy industry enters the fierce competition, the game between traditional car companies and new car-making forces has also entered a new stage. Some people can come out on top in the competition again and again, and if it is difficult, there will be people who are deeply mired in the mud and worried. With the increasingly fierce trend of differentiation in the entire fuel vehicle market, the situation of Korean cars has almost become a true portrayal of the word "tragic" under this battle.
When the share of the entire car series in the Chinese market fell to 2%, the Korean car led by Hyundai must understand that the pain of industrial transformation began to spread from the sales side to the whole body.
Previously, in order to reduce the burden, Beijing Hyundai decided to transfer its first factory in Shunyi, Beijing, to Ideal Automobile. Now, with its vehicle factory in Chongqing also facing a semi-shutdown, whether it can maintain the existing market share next, Beijing Hyundai has undoubtedly reached a very moment in the treatment of idle production capacity.
According to public information, the Chongqing plant is the fifth plant established by Beijing Hyundai in China, with an annual production capacity of 300,000 vehicles and an annual engine production capacity of 300,000 units. Construction began in 2015 and was completed and put into operation in 2017, with the first phase of production including two A0-class cars and A-class cars such as Xinrina. Subsequently, Onsino, Fiesta and other models also landed here.
It is also true that looking back at the sales volume of Beijing Hyundai in 2021, after Elantra undertook the sales of Fiesta, the models from Beijing Hyundai's Chongqing factory have not occupied the mainstream in beijing Hyundai's sales system, and even have a great sense of marginalization. Therefore, from the explosion of production in chongqing factories to today's news such as employee holidays, half-work and half-rest, etc., it is actually forgivable.
However, with the ideal car also in Chongqing related to the establishment of new companies, the location of new factories and other matters, it is inevitable to wonder whether beijing Hyundai, an almost idle vehicle factory, will have the possibility of changing owners.
It is reported that the recently established Chongqing Chezhixuan Technology Co., Ltd., on the surface, the legal representative is Wang Yang, the registered capital of 1.2 billion yuan, the scope of business includes software development, enterprise management, technical services, technology development and so on. However, shareholder information shows that the company is wholly owned by Ideal Automobile's affiliate Leading Ideal HK Limited.
For ideal automobile Chongqing Chezhiyu Automobile Industry Co., Ltd. bid for about 431 million yuan for the land plot in Chongqing Liangjiang New Area, because the land area of the land is about 1.1334 million square meters, the plot ratio is ≧ 0.7, and the land use is a second-class industrial land, it is likely that Ideal Automobile is preparing for the construction of its third factory.
In this way, if the land acquired by the piece is not enough to undertake the task of ideally building a third factory, and the ideal wants to increase investment, then for the ideal, taking over the Beijing Hyundai Chongqing factory is the best choice.
Furthermore, the ideal current stage of capacity planning is counted. Although ideal for sale the ideal ONE is produced by its manufacturing facility in Changzhou, Jiangsu Province. The plant will have an annual production capacity of 100,000 units in the first phase, and an annual output of 200,000 units after the completion of the new plant in 2022.
However, with the impact of the ideal to 200,000 vehicles today, and according to the product planning released to the outside world, almost every year a new model is born, it is already saying that the existing production capacity is still far from enough for the ideal. Even if the acquisition of a factory in Beijing Hyundai has added another 300,000 vehicles per year to the ideal, in the face of the increasing speed of the market, the more the merrier is always right.
Moreover, as early as the end of last year, at the signing ceremony between the Chongqing Municipal Government and the Ideal Automobile, the Chongqing Municipal Government clearly stated that it hoped to take the opportunity of the ideal signing to actively participate in the development of the Chongqing automobile industry, focus on scientific and technological innovation and industrial innovation in the automotive field, and create a new energy vehicle and intelligent networked automobile industry development ecology in Chongqing.
In such a passive situation for beijing's modern Chongqing workers, the ideal can do nothing more than solve this problem for the government. Of course, if the ideal has no intention of eating this factory, according to the current situation of Beijing Hyundai, it is also good to use the Chongqing factory to meet the FOUNDC tasks of new energy vehicle companies.
Cao Jiadong
Gasoline running in the blood,
Only fast is not broken!