In this "era of looking at the face", everything related to high appearance value may become the focus of attention, and the automotive industry is no exception, and the styling design of the car has been closely following the aesthetics of the times. With the rejuvenation of consumption, the sense of simple technology and radical movement has gradually become the mainstream of styling design. But there are also many innovators, with another posture in the public vision, the box car BM-400 with its "peaceful and rounded" appearance, stand out among many models, what kind of styling design has achieved BM-400?
Today, Yao Xiangyin, head of the box car styling department, will further introduce more details of the "peaceful and rounded" BM-400 styling design.
See the subtleties in the real chapter Where the ordinary sees the power
Personalization, as the name suggests, is something that is not generally popular, and can also be considered an industrial attribute that all walks of life are trying to create, and most of them have achieved remarkable results. In the automotive industry, highly personalized car design can increase the public's attention and publicity. Based on the unique attributes of the travel car, the BM-400 is not suitable for the C-end products, to the general consumers for overwhelming advertising promotion, so is there a more intuitive, eye-catching and effective shortcut to improve the recognition of the car brand? Yao Xiangyin gave the answer - good design can reduce the cost of the brand, reduce the cost of being remembered and disseminated by customers!
"It is possible to start from the design, gradually infiltrate the brand for consumers, start from the brand logo, and integrate it into a series of body parts such as lights and rearview mirrors to achieve the goal of establishing contact with general consumers, and constantly emphasize the characteristics of the brand through repeated viewing and memory, thereby lengthening brand awareness and brand influence."
"From the perspective of both recognition and convenience, it brings new surprises to passengers." Yao Xiangyin said, "Car lights are a very important interactive language, especially at night, the unique light design can not only help passengers better confirm the vehicle information, but also strengthen the passengers' memory of the car itself." ”
While making it very recognizable, BM-400 has also done more optimization and details on the headlights, and in order to provide a stronger safety field of view for drivers, BM-400 will design the rearview mirrors as a simple square to enhance functionality, BM-400's rearview mirrors are much larger than the usual rearview mirrors, which can not only give the driver enough vision, but also escort the driving safety.
Space double enjoyment to meet a variety of travel needs
Sunroofs are popular in car configurations, but rarely appear in travel cars. In order to bring passengers more sense of space and comfort, the BM-400 is equipped with a panoramic sunroof, so that even passengers in the third row can see the view from the skylight of a considerable size.
Yao Xiangyin said: "The most difficult thing for designers is to find a balance between budget and design, but this is not achieved by sacrificing the passenger experience. The BM-400 was designed from the beginning of the passenger's feelings, the sunroof can make the interior space of the car get unprecedented openness, easily achieve the star sky, and the sunroof wins more head space for passengers, which is difficult for many cars of the same level to achieve. ”
Through the shape of the BM-400, it is not difficult to find that its rear window cover adopts an asymmetrical design, which is a unique design, but it is not a small idea of the designer's inspiration, which also contains a big "secret". We believe that passengers need open spaces to experience while also needing relative privacy. "The spacious and bright space really makes for the comfort of passengers. However, considering the travel scene, passengers occasionally need a more private or dark space to rest and recharge for the next journey, for this reason, the BM-400 rear window cover is asymmetrically designed, and the right rear window is covered with shielding glass, providing more possibilities for passenger travel experience and meeting passengers' needs anytime, anywhere. ”
Many unique designs are made for needs, not imaginary, accurate grasp of user needs, the use of professional design techniques to meet the real needs of users, is one of the key factors to successfully create popular products.
Double door structure Innovative design
Most of the cars on the market are four- or five-door structures, if the BM-400 has only two doors, does it arouse your interest?
Yao Xiangyin introduced: "The left side of the travel car is not allowed to get on and off the car, many drivers will lock the left door, similarly, a large number of travel reports show that the use of the passenger seat of the travel car is extremely low." In order to optimize the layout of the car, the passenger seat was eliminated to form a 'two-door structure' of the driving door and the sliding door. In addition, the electric side sliding door can be directly controlled by the driver, effectively improving the safety and ceremony of passengers. ”
When talking about the design process of the electric sliding door, Yao Xiangyin frankly said that he encountered many challenges in the process of electric sliding door design, "In order to achieve a wheelchair on the car, the opening of the BM-400 electric sliding door will be greater than the conventional electric sliding door, and the volume and weight of the sliding door will increase at the same time, thereby improving the requirements for the structure of the electric valve; visually, the position of the valve needs to be guaranteed to add a sub-control line while not destroying the overall sense of the body appearance." It can be seen that there is a horizontal anti-concave shape of the cable on the sliding door, which has very strict requirements for the engineering department, first of all, to ensure that the hinge and sliding door structure are within the limited width and maintain the proportion of the body. In addition, the 'anti-concave modeling' is also a great challenge for the realization of the project, which is the final perfect effect after many studies and communications between various departments. ”
The wheel hub under the visual arts does not sacrifice the strength of the space
As we all know, the wheel hub of the car will swallow a part of the internal space, the larger the wheel hub, the more space is swallowed, the BM-400 as a travel car needs to have enough interior space, so how does the BM-400 balance the relationship between the two?
Yao Xiangyin analyzed from a professional point of view, "The wheel hub not only affects the interior space of the car, but also affects the proportion of the body to a certain extent. In order to achieve visual balance, the visual effect of the shape was fully utilized when designing the wheel hub of the BM-400, so that the wheel hub of the same size appeared larger and stronger. However, the actual wheel size is only 17 inches, which is a very small wheel hub for the MPV, and the purpose is to ensure that the internal space of the vehicle is not affected to the greatest extent. ”
Layout the field of autonomous driving to open up more possibilities
The arrival of the "new four modernizations" of the car, the future travel scene is getting closer and closer to us, the trial operation of automatic driving in various places, are indicating that the era of automatic driving is coming, and the new forces of car companies are all laying out, according to Yao Xiangyin, BM-400 has also made full preparations in the field of automatic driving, "BM-400 has reserved a large number of installation points for automatic driving modules, and the reserved installation points can meet more than 90% of the automatic driving module interfaces on the market, which can make BM-400 have a broader use." ”
To be able to clarify the market positioning, not to stick to the inherent product thinking, but to tap the potential demand, with a new concept to create a new ability, and keep up with the trend trend, the innovation power in the design, get a new product force, this is the box car design pulse.